VMLY&R serves up 2-hour "Drool Log" film

VMLY&R serves up 2-hour "Drool Log" film | Sublime, Serena Williams encourage women to treat themselves | Leo Burnett London, McDonald's put a twist on "Reindeer Ready" Created for {EMAIL} | [Web Version]( November 20, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [VMLY&R serves up 2-hour "Drool Log" film]( VMLY&R has created a two-hour "Drool Log" YouTube video for the National Cattlemen's Beef Association, which simply shows a sizzling prime rib roast with a short voiceover at the beginning that includes the famous tagline, "Beef. It's what's for dinner." Condensed versions of the video are running as ads across Facebook, Twitter, Pinterest, Instagram, Hulu, LinkedIn and YouTube, and in select cinemas across 10 states. [Adweek (tiered subscription model)]( (11/19), [Marketing Dive]( (11/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How well do you know Gen Z? As the oldest Gen Zers make their way in the world, they'll start to fill their own shopping carts for the first time. How will you influence the lifelong brand decisions they're making? Don't make any decisions until you've [read our Gen Z report](. ADVERTISEMENT [] Creative [] [Sublime, Serena Williams encourage women to treat themselves]( [Sublime, Serena Williams encourage women to treat themselves]( Williams (Bryan Bedder/Getty Images) Sublime Communications' campaign promoting Serena Williams' new jewelry line includes out-of-home and digital advertising, with TV and video to come. The campaign encourages women to buy gifts for themselves, with taglines including "Sweep yourself off your own feet" and "Be an accessory to no one." [The Drum (free registration)]( (11/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Leo Burnett London, McDonald's put a twist on "Reindeer Ready"]( [Leo Burnett London, McDonald's put a twist on "Reindeer Ready"]( (McDonald's UK/YouTube) Leo Burnett London has brought back McDonald's "Reindeer Ready" campaign in the UK for the third consecutive year, with a 90-second spot that begins with animation and tells the story of a girl and her pet reindeer before switching to live action and revealing that the reindeer is actually the family dog wearing antlers. The campaign also features an "Archie the Reindeer" storybook and, on Christmas Eve, McDonald's will give out free carrot sticks. [Ad Age (tiered subscription model)]( (11/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [BBDO San Francisco CEO: What marketers can learn from tech]( BBDO San Francisco President and CEO Jim Lesser offers four lessons agencies can learn from tech rivals, including a willingness to welcome change, questioning the creative process, removing friction to drive business growth and applying a data-driven mindset. "We have to develop new muscles where change happens constantly and our teams get comfortable with this kind of uncertainty," he writes. [Adweek (tiered subscription model)]( (11/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How IMA is settling into L.A. with MediaMonks]( Elaine Underwood explores how the Influencer Marketing Agency is settling into MediaMonks' Los Angeles operations after its acquisition by Martin Sorrell's S4 Capital. IMA's Maddie Raedts discusses intentions to target tech companies and help them integrate influencer marketing into their strategies "from a much earlier standpoint." [Campaign US (tiered subscription model)]( (11/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content Sponsored content from Pattern89 [You create. AI will predict marketing performance.]( like artists, marketers are creative. Marketing AI makes your creative content work. Use it to predict how ad elements — like colors, copy, photography and emojis — will perform, before your campaigns run. [Learn more and meet some inspiring artists.](   [Will robots take your job? Play the Robot Slayer Quiz to see.]( hear lots about AI, but what does that mean for your career? Go head-to-head with a robot and find out. You'll see if you can predict what works best for digital ads, and you'll see if AI can really make your work better. [Play now.](   [] Agency News [] [Tombras expands to NYC with FreshDirect, Harry's, Nutrisystem]( Tombras is opening an office in New York after three recent client wins -- FreshDirect, Harry's and Nutrisystem. "We've been eyeing an expansion to New York for quite some time," President Dooley Tombras said. "Having such a strong group of client partners gives us the foundation we need, and we're currently in a number of pitches that will bolster our position." [Adweek (tiered subscription model)]( (11/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report: Snapchat usage expected to undergo resurgence]( Snapchat is projected to rebound in 2019 with a 14.2% increase in global consumer usage and is expected to generate $1.53 billion in net ad revenues, eMarketer predicts. The research firm also predicts users in the 12 to 17 and 35 to 64 age range will increase by double digits percentages, and attributes overall growth to a redesigned Android interface and filters and other new features. [Adweek (tiered subscription model)]( (11/19), [MediaPost Communications]( (11/19), [eMarketer]( (11/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Launch for Leaders, Jan. 14-15, New York]( [Workshop | Launch for Leaders, Jan. 14-15, New York]( The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. The objective is to provide learning based on the premise that creativity, profitability, and growth are fueled by effective leadership. The 2-day workshop is led by a highly-regarded industry facilitator, Mark Strong. [Sign up here](. 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