Cannes introduces Creative Business Transformation Lion

BBDO Atlanta says only Honey Baked Ham will do | BBH launches "#ChooseWomen" with WEDO | The Story Room spotlights music's magic for Deezer Created for {EMAIL} | [Web Version]( November 18, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [BBDO Atlanta says only Honey Baked Ham will do]( [BBDO Atlanta says only Honey Baked Ham will do]( (The Honey Baked Ham Company/YouTube) BBDO Atlanta has created Honey Baked Ham's first holiday campaign in two years, which includes a spot that features friends gathering for Thanksgiving and what the brand claims is the first "Facebook taggable place setting" to enable users to share the brand's content and tag the friends they'd like to invite to dinner. "It's No HoneyBaked" is running across TV, digital, radio, out-of-home, and includes Pinterest content and YouTube bumper ads targeted toward people searching for ways to recreate the brand's glaze. [MediaPost Communications]( (11/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How well do you know Gen Z? As the oldest Gen Zers make their way in the world, they'll start to fill their own shopping carts for the first time. How will you influence the lifelong brand decisions they're making? Don't make any decisions until you've [read our Gen Z report](. ADVERTISEMENT [] Creative [] [BBH launches "#ChooseWomen" with WEDO]( BBH and The Women's Entrepreneurship Day Organization have launched a "#ChooseWomen" campaign and have designated Dec. 4 as "#ChooseWomen Wednesday" to create a "Super Bowl moment" for championing female achievements, says BBH's Sarah Watson. The push includes augmented reality Instagram filters, a video, stickers, posters and branded merchandise, and it urges social users to share stories about the accomplishments of women and to support female-owned businesses. [Campaign US (tiered subscription model)]( (11/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [The Story Room spotlights music's magic for Deezer]( [The Story Room spotlights music's magic for Deezer]( (DeezerPromo/YouTube) The Story Room's new campaign for music-streaming platform Deezer, "Together We Make Magic," features six spots in English and Spanish that celebrate the way music provokes dance and joy, and is targeted toward Hispanic consumers. "We wanted to highlight the physical response we all have to music," says The Story Room's Antoinette Zel. [The Drum (free registration)]( (11/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [One/35 Agency founder on the value of small agencies]( One/35 Agency founder Shante Bacon spoke at a recent event about the opportunities for small, independent shops and how a "clubhouse culture" is the future business model. In explaining it, she says there are simultaneous network and work opportunities, and gave an example of when her team gathers at member-based social work spaces for work but also can network with other professionals they wouldn't typically meet. [The Drum (free registration)]( (11/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Cannes introduces Creative Business Transformation Lion]( The Cannes Lions International Festival of Creativity is adding the Creative Business Transformation Lion to its awards roster, which will celebrate the work of agencies, in-house teams and consultancies across four categories -- venture creation and design, customer experience, product and service, and business design and operations. "It celebrates creative work that enables a brand or business to create efficiency, grow productivity, deepen loyalty and connect with consumers in new ways that can demonstrate a tangible business result," says Cannes Lions' Susie Walker. [Adweek (tiered subscription model)]( (11/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content Sponsored content from Pattern89 [Will robots take your job? Play the Robot Slayer Quiz to see.]( hear lots about AI, but what does that mean for your career? Go head-to-head with a robot and find out. You'll see if you can predict what works best for digital ads, and you'll see if AI can really make your work better. [Play now.](   [You create. AI will predict marketing performance.]( like artists, marketers are creative. Marketing AI makes your creative content work. Use it to predict how ad elements — like colors, copy, photography and emojis — will perform, before your campaigns run. [Learn more and meet some inspiring artists.](   [] Agency News [] [GroupM's Juhl disbands mPlatform amid reorganization]( GroupM global CEO Christian Juhl is reorganizing the company, dropping mPlatform's brand name and integrating the data and technology unit's staff across ads ops and a new technology innovation division. Juhl says the transformation is designed to develop "a powerful collective intelligence capability" and more consistency for its four media shops -- Mindshare, Essence, Wavemaker and MediaCom. [Campaign US (tiered subscription model)]( (11/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Marketers reportedly struggle with Facebook Ads Manager]( Ad buyers and brand marketers are reporting an increasing number of issues with Facebook's Ads Manager, including error messages during campaign setup, longer campaign approval times, and slower and inconsistent reporting, writes Kristina Monllos. Users are hoping the issues are fixed before their busy Black Friday and Cyber Monday promotions, and some are planning on sticking it out, while others are considering Snapchat, TikTok, Pinterest and other platforms for their upcoming social campaigns. [Digiday (tiered subscription model)]( (11/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Account Management Boot Camp, Dec. 10, New York]( [Workshop | Account Management Boot Camp, Dec. 10, New York]( To be successful in today's rapidly changing and competitive world -- with more demanding clients, the shift to increasingly more project work, and what always feels like less time/money -- business leaders must increasingly become more agile and strategic. This highly interactive, one-day course is for anyone in Account Management roles and covers critical topics relating to mastering the business, the client, the creative output and the people who make it all happen. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Anonymous creative director on being pregnant at work]( Digiday (tiered subscription model) [] - [Adam&EveDDB unveils John Lewis' Christmas spot]( Ad Age (tiered subscription model) [] - [BBDO NY, FedEx turn delivery boxes into a spaceship]( Ad Age (tiered subscription model) [] - [Anomaly brings night magic to Dick's Sporting Goods]( Adweek (tiered subscription model) [] - [Mother London, IKEA use rap to mock decor]( Adweek (tiered subscription model) [] [] For I am not so enamored of my own opinions that I disregard what others may think of them. 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