GS&P, HP spotlight unreality of digital lives

GS&P, HP spotlight unreality of digital lives | McCann, Nespresso tap stars to help Puerto Rico | FerebeeLane, Le Creuset unveil "Stars Wars" cookware Created for {EMAIL} | [Web Version]( October 22, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [GS&P, HP spotlight unreality of digital lives]( [GS&P, HP spotlight unreality of digital lives]( (HP/YouTube) Goodby Silverstein & Partners' new 60-second spot for HP spotlights how social media and digital communication have led to a disassociation from real life, showing people glued to their devices instead of interacting with each other, and ends with the copy, "Have we lost touch with what's real? Let's get it back," before showing a refrigerator covered with printed photos and messages. The ad is set to "I Put a Spell On You" and is running on digital and will debut on TV during the World Series. [Ad Age (tiered subscription model)]( (10/21), [Campaign US (tiered subscription model)]( (10/21), [Adweek (tiered subscription model)]( (10/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Which advertisers spent the most on Facebook this year? Facebook dominates nearly a quarter of all digital ad spend, with budgets growing bigger each year. Which advertisers in the US spent the most? Our Facebook H1 2019 round-up has the answers, plus a look at creative, messaging, and geo targeting strategies of the top tech, CPG, and retail brands. [Get the report.]( ADVERTISEMENT [] Creative [] [McCann, Nespresso tap stars to help Puerto Rico]( [McCann, Nespresso tap stars to help Puerto Rico]( (Nespresso/YouTube) McCann's latest spot for Nespresso features George Clooney chatting with Lin-Manuel Miranda and local farmers about recovery efforts in Puerto Rico after Hurricanes Irma and Maria and the vital role coffee production plays in the lives of the island's residents. The spot also highlights the brand's collaboration with the Hispanic Federation, which includes a Cafecito de Puerto Rico coffee that consumers can receive by donating to the federation and the brand pledged $1 million toward training farmers in partnership with nonprofit TechnoServe. [Adweek (tiered subscription model)]( (10/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [FerebeeLane, Le Creuset unveil "Stars Wars" cookware]( [FerebeeLane, Le Creuset unveil "Stars Wars" cookware]( (Le Creuset/YouTube) FerebeeLane has created a "Star Wars x Le Creuset" collection for the cookware brand, which includes an all-black Darth Vader Dutch oven and a roaster that pays tribute to the moment in "The Empire Strikes Back" when Hans Solo is encased in carbonite. A 60-second YouTube spot showcases the full range of products set against movie-themed backgrounds. [Ad Age (tiered subscription model)]( (10/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( New Report: Tackling the Challenges of Modern Video Commerce Today, consumers can choose from many different content providers, ways to watch and methods of paying for access. Providers and advertisers have to navigate a complex web of new technologies, outdated systems and manual processes to give the viewer the most streamlined experience possible. [Learn more in this report]( ADVERTISEMENT [] Agency Insider [] [How Republica Havas, Azamara have got agency-client partnership right]( Oliver McAteer explores how Royal Caribbean Cruises' Azamara brand is benefiting from its agency of record relationship with Republica Havas and how its "Explore Further" campaign has driven "drastic year-on-year growth" of social impressions, PR, bookings and site traffic, Azamara's Annette Arango says. Arango attributes the agency-brand partnership success to the fact that "our teams work together because we're giving them a proper briefing and they're really listening." [Campaign US (tiered subscription model)]( (10/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Adobe provides creatives with inspiration via Amazon Alexa]( Adobe has created an Inspiration Engine voice skill for Amazon Alexa that provides creatives with inspirational advice and exercises. "It's hard to be creative on demand," says Adobe's Will Allen, explaining that the skill was developed to answer the question: "How do you become creative on demand, dig deep and get inspiration and push boundaries of creativity?" [Adweek (tiered subscription model)]( (10/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content Sponsored content from Twitter [How Audi used sports, superheroes, and Twitter to launch its fully-electric SUV]( Audi launched its first all-electric SUV it put the pedal to the metal — working with media agency PHD and Twitter to create a campaign combining superhero movies with super sports events. By tapping into Twitter's receptive and influential audience, Audi drove awareness of the e-tron in fresh and compelling ways. [Click here to learn how it did it.](   [LinkedIn]( [Twitter]( [Facebook]( [Learn how Xfinity launched its newest device]( fall, Xfinity leveraged Twitter's engaged and receptive audience to debut its newest WiFi device. #ProjectDeadZone is a textbook example of how Twitter can help a brand successfully introduce a new device. [Click here to see how Xfinity used Twitter to make its launch campaign a success.](   [LinkedIn]( [Twitter]( [Facebook]( [] Agency News [] [Doner picks up creative for J&J's Listerine, Tylenol, Zyrtec]( MDC Partners' Doner has been awarded creative accounts by Johnson & Johnson for Zyrtec, Tylenol and Listerine, replacing incumbent Wunderman Thompson. Johnson & Johnson invested $223 million in measured media for the brands in 2018, Kantar reports. [Ad Age (tiered subscription model)]( (10/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report: Online ad spend increases at slower pace]( Report: Online ad spend increases at slower pace (Pixabay) US online ad spend totaled a record $57.9 billion for the first half of the year, a 16.9% increase from the same period in 2018, but "first half revenues were less than previous second half revenues" for the first time, according to IAB's biannual report prepared by PwC. IAB executives say that new data privacy laws could hurt the industry, they also suggest video, digital audio and advanced TV are expected to continue to grow. [Marketing Land]( (10/21), [The Drum (free registration)]( (10/21), [MediaPost Communications]( (10/21), [Ad Age (tiered subscription model)]( (10/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [4A's New England Council Meeting | Featuring 4A's, Forrester Nov. 14]( 4A's President & CEO Marla Kaplowitz will present The Quantum Age of Marketing report at the [4A's New England Council meeting in Boston]( on Nov. 14. Keith Johnston, Forrester's VP, Research Director Serving CMO Professionals, will also present insights on the state of the marketing industry. This meeting is open to agency C-suite and senior leadership. [Click for more details](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Workshop | Strategy Boot Camp, Oct. 31, New York]( Workshop | Strategy Boot Camp, Oct. 31, New York (4A's) For strategists today, there is no end to the topics, methods, and trends we're expected to be experts in. But, the most important part of the strategist's job hasn't changed: finding creative ways to solve problems and drive results. In this highly interactive hands-on course, we'll cover the core skills any type of strategist needs to be successful. Real client strategic challenges will be workshopped by participants and the facilitator. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Editor's Note [] Do you have something to say about digital marketing? Submit it to SmartBrief SmartBrief publishes original blog posts, videos and interviews with digital marketing thought leaders on its blog network, [SmartBrief Originals](. Submitting guest posts is a great way to share your perspective with SmartBrief's marketing and advertising audiences. If you're interested in seeing your work published online and possibly in this newsletter, email your ideas to Mike Driehorst at [mdriehorst@smartbrief.com](mailto:marketingblog@smartbrief.com). All posts must have author bio and headshot before being accepted. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [] Autumn is the mellower season, and what we lose in flowers we more than gain in fruits. Samuel Butler, writer [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback](mailto:aaaa@smartbrief.com) [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â