Interfaith harmony highlighted in Amazon Prime spot

Interfaith harmony highlighted in Amazon Prime spot | Heathrow Airport spot features teddy bears home for the holidays | 72andSunny Amsterdam creates jumpsuits for biking in the rain Created for {EMAIL} | [Web Version] November 18, 2016 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [4A's SmartBrief] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [Interfaith harmony highlighted in Amazon Prime spot] Amazon Prime's latest holiday release was created with Joint London and features a Christian vicar and a Muslim imam complaining about stiff knees over a cup of tea; they later head to Amazon Prime to buy knee pads for each other. Multiple religious groups were consulted in order to ensure a positive, inclusive message. [Advertising Age (free-article access for SmartBrief readers)] (11/16) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Creative [Heathrow Airport spot features teddy bears home for the holidays] The latest offering in Heathrow Airport's 70th anniversary campaign features two elderly teddy bears traveling through the airport on their way home for the holidays. The spot is meant to capture the excitement felt when families reunite in the airport, said Heathrow's commercial director, Jonathan Coen. [Adweek] (11/17), [CampaignLive.com (U.S.)] (11/15) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [72andSunny Amsterdam creates jumpsuits for biking in the rain] 72andSunny's Amsterdam office has created and released a rainproof jumpsuit to offer to a country dominated by cyclists. The advertising agency has been working for two years, building the Raynsie product from scratch and working to ensure it is manufactured responsibly for the Dutch market. [Adweek] (11/18), [Advertising Age (free-article access for SmartBrief readers)] (11/18) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Google continues transgender advocacy] Google has produced three documentary-style videos that highlight transgender voices and stories, timed as a response to the US election. While there have been strides made toward protecting the community in recent years, there continue to be fights to marginalize and discriminate in this country, said Arjan Dijk, Google's vice president of marketing and executive sponsor for LGBT. [Adweek] (11/17) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency Insider [Social is key to accessing the Hispanic demographic] Brands that want to engage successfully with the Hispanic community should research behavior on social media, said Silvana Massolo, director of digital and social media at Inspire Agency. As a demographic, Hispanics are much more optimistic and respond positively to light humor and short videos, she said in an interview. [eMarketer] (11/18) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [Omnicom launches dedicated agency for McDonald's US operations] Omnicom will take full creative control of McDonald's US in January, and on Thursday, the two revealed dedicated agency We are Unlimited that will service the US creative business for the fast food giant. The creative team will be led by Brian Nienhaus and features talent from several agencies and tech companies from the Chicago area. [Adweek] (11/17) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Media & Technology Trends [Fido gets into the influencer game] Social influencer agency HelloSociety has launched a pet-based parallel, WAGSociety, to connect brands with popular pets and their owners. Pet accounts engage up to 10 times as many users as their human counterparts do, says HelloSociety CEO Kyla Brennan. [ClickZ] (11/16), [Adweek] (11/9) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Association News [Developing your high potentials through a new business "pitch" simulation] [Medill Northwestern University] This January, develop your up and coming agency talent by enrolling them in Virtual Institute for Advanced Advertising Studies (VIAAS) in partnership with Northwestern University's IMC. A longstanding talent development program for junior high-potentials, the VIAAS provides an invaluable experiential learning environment, simulating an 8-week new business "pitch" and fostering community amongst participants' peers. It's a memorable experience for all! Learn more and register your agency's rising stars [here]! [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [5 questions for Richard Ward, CEO and President of 22squared] [Richard Ward] The 4A's is committed to sharing the thoughts of some of the most important leaders in the ad industry. In this edition of our "5 Questions For" series, we chat with Richard Ward, CEO and President of 22squared. Ward has more than 30 years of agency and tech management experience, and prior to joining 22squared, he worked on the team that ushered in an era of explosive growth at AOL, most recently serving as Vice President of Global Agency Partnerships. He also managed global business development for eBay, helped launch the Internet startup search company Infoseek and began his career at FCB/San Francisco. [Read more here.] [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Learn more about 4A's: [Homepage] | [Training Programs] | [All Upcoming Events] The unexamined life is not worth living. 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