Marketers re-evaluate their understanding of American consumers

Marketers re-evaluate their understanding of American consumers | Heineken bad-gift campaign features Benicio del Toro | Organic Valley celebrates the end of the "war on butter" Created for {EMAIL} | [Web Version] November 16, 2016 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [4A's SmartBrief] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [Marketers re-evaluate their understanding of American consumers] President-elect Donald Trump's victory has some marketers re-evaluating their understanding of consumers and reconsidering how much to trust data. Advertisers "may have found ourselves in bubbles of our own making," says Rishad Tobaccowala of Publicis Groupe. [The New York Times (free-article access for SmartBrief readers)] (11/14) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Creative [Heineken bad-gift campaign features Benicio del Toro] Heineken's latest TV ad features Benicio del Toro demonstrating how to pretend like you love bad gifts you receive during the holidays. The campaign is designed to highlight Heineken's family-owned model and how family traditions are core to the organization, said Ralph Rijks, vice president of Heineken. [Adweek] (11/15), [Just-Drinks.com (subscription required)] (11/14) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Organic Valley celebrates the end of the "war on butter"] Organic Valley announced that the "war on butter" is over in its latest campaign. The narrator comments on the information spread in the 1950s that butter was unhealthy and notes that the false stigma is fading away. [Adweek] (11/15) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Birds Eye campaign follows the journey of peas] Birds Eye has released a spot that looks for an emotional response to frozen foods. The ad features an original score from composer Joseph Alexander and tracks the journey of peas from farm to plate. [Advertising Age (free-article access for SmartBrief readers)] (11/15) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency Insider [BBH exec: Effective advertising leads, not tells] Advertising is about taking an idea and communicating it in a simple but universal way, said John Patroulis, chief creative officer of BBH. It's about letting the story carry people to the idea, not to overtly explain it, he said. [Digiday] (11/15) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [JWT takes on Lux global digital plans] Unilever has brought J. Walter Thompson on board to handle the content and digital initiatives of the brand Lux, better known as Caress in America. JWT has worked with Lux since 1925, but this is the first time the agency will handle the brand's global digital and content push. [The Drum (Glasgow, Scotland)] (11/16) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Media & Technology Trends [Snapchat, Foursquare partner to offer improved geofilters] [Snapchat to charge flat fee for content, quit sharing ad profit] (Snap Inc.) Snapchat has partnered with Foursquare to create geofilters in an effort to expand location-based advertising. Foursquare's data will allow advertisers to better tailor their Snapchat geofilters and more efficiently pinpoint the places where their ads are focused. [Adweek] (11/14) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Association News [Turn your team into an organic growth machine] [Brent Hodgins] It's not too late! Register for the second webinar in this three-part series on Dec. 1 from 1 to 2:30 PM EST to become the revenue generating account exec your agency needs. You'll still have access to the first webinar in the series so you won't be left behind! Learn from new-business master, [Brent Hodgins], Managing Partner at Mirren, how to consistently scope for new assignments from every client on your roster. The best news? You can do it without feeling like sales people. Register for the three-part webinar series [here]. [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Cultural cures to the ills of oversimplifying] [Jacqueline Debien] "While it is true that simplicity is key when it comes to good creative -- when it comes to agencies themselves, we oversimplify, often to our own detriment. This is true of all industries, but in our frenetic work style, we demand -- and need -- things to be simple; we're too easily distracted to operate otherwise, which makes us more prone to oversimplifying complex issues. And sometimes complexity is the only real road to simplicity ..." -- In ["Embracing Human Complexity,"] Jacqueline Debien, Global Director of Organizational Development at Momentum Worldwide, narrows down three common symptoms of organizational ills and suggests some cultural cures. [Read more here.] [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Learn more about 4A's: [Homepage] | [Training Programs] | [All Upcoming Events] Whenever an individual or a business decides that success has been attained, progress stops. 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