Leo Burnett, Campbell Soup again tap NFL families

Leo Burnett, Campbell Soup again tap NFL families | Ad Council tackles mental health, suicide | W+K, KFC make Sean Astin's "Rudy" the new Colonel Created for {EMAIL} | [Web Version]( September 6, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Leo Burnett, Campbell Soup again tap NFL families]( [Leo Burnett, Campbell Soup again tap NFL families]( (Campbells Chunky/YouTube) Leo Burnett Chicago's new campaign for Campbell Soup's Chunky soup stars NFL players Saquon Barkley and Dak Prescott, with the first spot showing Prescott being questioned by his brothers Jace and Tad at a postgame news conference. The "Champions of Chunky" campaign debuted during the NFL's Thursday kickoff, and is an updated version of the brand's "Mama's Boy" push, which also featured family members. [Ad Age (tiered subscription model)]( (9/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Ad Council tackles mental health, suicide]( [Ad Council tackles mental health, suicide]( (Ad Council/YouTube) The Ad Council and Portal A are launching a digital video series on suicide prevention called "Seize the Awkward," aimed at young adults and teens and featuring musicians Hayley Kiyoko, Amine, Lindsey Stirling and Christina Perri. "This extraordinary group of musicians and major digital platforms gives us the opportunity to authentically reach and engage teens and young adults throughout the country," says Lisa Sherman of The Ad Council, adding, "Each of these musicians has an impactful, relatable story that will hopefully encourage young adults to start important and potentially lifesaving conversations." [Campaign US (free registration)]( (9/5), [The Drum (free registration)]( (9/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K, KFC make Sean Astin's "Rudy" the new Colonel]( [W+K, KFC make Sean Astin's "Rudy" the new Colonel]( (KFC/YouTube) Wieden+Kennedy Portland tapped Sean Astin as the new Colonel Sanders for KFC in a 60-second spot titled "Rudy II." The ad sees Astin reprise his character from the 1993 movie "Rudy" and ends with him storming a football field as the Colonel as voice-over and copy states, "Rudy II: He's Colonel Sanders now." [The Drum (free registration)]( (9/5), [Ad Age (tiered subscription model)]( (9/5), [MediaPost Communications]( (9/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Opinion: If brands want diversity, ditch the pitches]( The expensive pitching process maintains the patriarchy and prevents small and more diverse agencies from competing, writes Quirk Creative CEO and founder Meryl Draper. "Pitching requires resources many minority and women-led agencies simply don't have," she writes, adding, "By soliciting pitches, brands go against the very values they claim to hold dear: inclusivity, diversity and equality." [Campaign US (free registration)]( (9/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Tinuiti's Olivieri on how Sling TV got comedy spot on]( [Tinuiti's Olivieri on how Sling TV got comedy spot on]( (Sling TV/YouTube) Tinuiti's Tom Olivieri explains why Sling TV's recent campaign starring married couple Megan Mullally and Nick Offerman is an example of advertising getting casting and comedy right in a way that also makes the product the star. "These spots deliver both the funny and the formula to introduce a better way to watch TV," he writes. [The Drum (free registration)]( (9/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Golin's "Have Her Back" becomes IPG-backed agency]( Golin's "Have Her Back" initiative, which calls for gender equality among agency creatives, has evolved into a new shop in which parent company IPG has a minority stake. Have Her Back Consulting was founded by Caroline Dettman, Pamela Culpepper and Erin Gallagher, and Dettman says, "Culture is on our side. Companies are realizing this is a giant opportunity. I'm betting on us." [Campaign US (free registration)]( (9/5), [MediaPost Communications]( (9/5), [Adweek (tiered subscription model)]( (9/5), [Ad Age (tiered subscription model)]( (9/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Forrester: Amazon's growth disrupting ad industry]( Forrester: Amazon's growth disrupting ad industry (John Macdougall/Getty Images) Advertisers are continuing to increase their marketing spend on Amazon ads and utilizing its deep data for targeting outside of the platform, and its implications will be felt throughout the entire ad industry, according to a Forrester Research report. The analytics firm predicts that this shift will prove beneficial for ad agencies as they use Amazon's self-service tools and expand consulting services; adtech firms will need to increase partnerships or products to compete with the platform; and marketers will reap rewards by harvesting data and targeting consumer segments. [Marketing Dive]( (9/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [StratFest | Oct. 15-17 | New York City]( StratFest | Oct. 15-17 | New York City Power to the people! As consumers gain more influence over brands than ever, marketing strategy needs to adapt -- fast. Come to the only strategists and planners conference for expertise, networking and hands-on workshops offering practical guidance. [Learn more here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] The secret to life is meaningless unless you discover it yourself. W. 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