GroupM's Wieser warns of ad investment downturn

AKQA urges "Code of Conscience" to save rainforests | Camp + King, O'Neal launch a "better day" at Papa John's | Digitas unleashes "Smile Power" for Delta Dental Created for {EMAIL} | [Web Version]( September 5, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [AKQA urges "Code of Conscience" to save rainforests]( [AKQA urges "Code of Conscience" to save rainforests]( (Code of Conscience/YouTube) AKQA Sao Paulo, with global nongovernmental organizations, has created a "Code of Conscience" campaign that features open-source software designed to prevent heavy-duty vehicles from operating illegally within areas protected by the UN, such as the Amazon rainforest. A launch video features indigenous Kayapo leader, Chief Raoni Metuktire, making an impassioned plea to stop deforestation and the agency has also sent the "Code of Conscience" chip to 10 CEOs of the world's largest equipment manufacturers urging them to adopt it. [Adweek (tiered subscription model)]( (9/4), [The Drum (free registration)]( (9/4), [Ad Age (tiered subscription model)]( (9/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Camp + King, O'Neal launch a "better day" at Papa John's]( Camp + King's debut campaign for Papa John's is also the first time Shaquille O'Neal stars in TV spots for the brand, which are airing across prime time and cable, including college football and NFL programming. One 30-second spot shows O'Neal at a board meeting, making pizza with employees and dishing it out to children and ends with him saying, "Better ingredients, better pizza, better day." [Ad Age (tiered subscription model)]( (9/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Digitas unleashes "Smile Power" for Delta Dental]( [Digitas unleashes "Smile Power" for Delta Dental]( (Delta Dental/YouTube) Digitas' first push for Delta Dental features two spots that show "Smile Power" coming to the rescue in tricky situations. "Work From Home" features a salesman on a video call while his uncle dances in a towel in the background, but luckily the potential client is won over by the pair's dazzling smiles. [Adweek (tiered subscription model)]( (9/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [GroupM's Wieser warns of ad investment downturn]( GroupM's Brian Wieser is warning agencies and brands about a slowdown in ad investment due to the global economic outlook, as industrial production and retail sales "appear more unambiguously negative versus last year's levels." He notes that "marketers spend on advertising in alignment with the pace at which they make things or sell things." [MediaPost Communications]( (9/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Miami's talent pool heats up with David, Gut]( Doug Zanger explores the battle for talent that's happening in Miami between David and Gut, with the latter announcing that David's executive creative directors Juan Javier Pena Plaza and Ricardo Casal are joining the agency along with Carmen Rodriguez, head of account management at David. "Agencies have their cycles and need to renew their talent," says David's Francisco Cassis -- who recently joined the shop from LOLA MullenLowe -- adding, "There are enough clients in the world for both of us to shine." [Adweek (tiered subscription model)]( (9/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [DDB tops US new creative business league]( R3 Worldwide has released its new business league for July, with DDB taking top creative spot in the US, followed by Leo Burnett and Havas Worldwide. The overall takeaway from July's account wins and trends is "that the AOR concept is on life support," says R3 Worldwide's Greg Paull. [Campaign US (free registration)]( (9/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Media Rating Council issues cross-media measurement standards]( The Media Rating Council has released the final version of its cross-media measurement standards for video measurement for TV, OTT, desktop and mobile, which have earned the consensus from the working group's companies, its members, the IAB, Association of National Advertisers and American Association of Advertising Agencies. Pending feedback during the public comment period, the standards are: - 100% of an ad's pixels must be viewable for two continuous seconds to be considered a valid impression, - measurement providers must remove duplicate impressions and separate invalid from sophisticated traffic, and - when possible, vendors must report when audio is off or on. [AdExchanger]( (9/4), [Adweek (tiered subscription model)]( (9/4), [MediaPost Communications]( (9/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Launch for Leaders, Oct. 2-3, Los Angeles]( Workshop | Launch for Leaders, Oct. 2-3, Los Angeles In this two-day workshop, you will learn about conflict resolution, feedback performance, and how emotional intelligence will help make you more effective in leadership situations. This learning experience provides senior managers with an opportunity to build critical skills to become effective agency leaders and will include a DiSC assessment. [Learn more](. 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