Opinion: Agencies must create brave cultures

MullenLowe, JetBlue unleash the Alright brothers | 215 McCann, Xbox unveil "Ultimate Unboxing" | BBDO shows people discover money via Ibotta Created for {EMAIL} | [Web Version]( August 14, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [MullenLowe, JetBlue unleash the Alright brothers]( [MullenLowe, JetBlue unleash the Alright brothers]( (JetBlue/YouTube) MullenLowe's new campaign for JetBlue, "Just Alright doesn't fly here," stars the alter-egos of the Wright brothers -- the Alright brothers -- who epitomize the worst aspects of modern air travel. The campaign features comedic silent-movie-style 15-second ads and highlights JetBlue's claims of superior customer service, legroom, entertainment and snacks. [Ad Age (tiered subscription model)]( (8/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Building Multi-Revenue Stream Agencies Today's digital publishers are weighing the pros and cons of adding additional (more predictable) revenue streams to further diversify their offerings. Dig into the why, the how, the benefits and the lessons learned from 3 firms who successfully added new streams of revenue to their business. [Get the white paper]( ADVERTISEMENT [] Creative [] [215 McCann, Xbox unveil "Ultimate Unboxing"]( [215 McCann, Xbox unveil "Ultimate Unboxing"]( (EvanTubeHD/YouTube) 215 McCann created an "Ultimate Unboxing" video for Xbox to tout its "Forza Horizon 4" Lego Speed Champions Expansion Pack, which stars YouTube child influencer EvanTubeHD. The video shows Evan creating a Lego version of the McLaren Senna featured in the game before he's called outside to unbox a life-sized version of the vehicle that's compiled of more than 400,000 Lego bricks. [Adweek (tiered subscription model)]( (8/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BBDO shows people discover money via Ibotta]( [BBDO shows people discover money via Ibotta]( (Ibotta/YouTube) BBDO Atlanta's new digital and TV campaign for cash-back app Ibotta features a 30-second spot in the style of a 1990s infomercial where a variety of people discuss their amazing discovery of money and how it's opened up a whole new world of shopping. One person says, he'll "definitely recommend money to my friends," and the ad ends by urging viewers to "Get the app. Get that money." [The Drum (free registration)]( (8/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [W+K NY's Neal Arthur talks teaching, Nike's "Mars Blackmon"]( Wieden+Kennedy New York's Neal Arthur chats in this podcast about his former life as a teacher and why he loves Nike's "Mars Blackmon" spots that see Spike Lee reprise his role from the "She's Gotta Have It" 1986 movie. "It was so interesting to see advertising, which is typically this -- for the most part -- dumbed-down art form, to speak in such a specific way to such a specific audience," he says. [Ad Age (tiered subscription model)]( (8/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Opinion: Agencies must create brave cultures]( Agencies must show leadership when it comes to bravery, not just through creative work, but by creating environments that encourage staff to speak up about issues such as diversity and inclusion, mental health, financial difficulties, work-life balance and more, Lindsay Stein writes. "Fear stifles progress," she writes, noting, "If we want the entire industry -- its work and talent -- to shine brighter, then we need everyone to be bolder." [Campaign US (free registration)]( (8/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Electronic Gaming Federation names Dentsu's Gravity as AOR]( Dentsu Aegis Network's Gravity has been appointed as the first agency of record for the Electronic Gaming Federation to manage creative, digital marketing and branding. "We have a really big presence in traditional sports so seeing how it evolves into esports is an interesting challenge," says Dentsu's Evgenia Novikova. [Ad Age (tiered subscription model)]( (8/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [LinkedIn enhances Partner Program]( LinkedIn enhances Partner Program (Pixabay) LinkedIn has expanded its audience engagement targeting capabilities to help brands zero in on its best groups among the site's 645 million members with several initial partners. LinkedIn Audience Engagement API's features include audience discovery, content recommendations and industry benchmarking and, was designed "to create offerings that enable customers and clients to discover new audiences, better understand the types of content those audiences are engaging with and see how your content is performing against industry benchmarks," wrote LinkedIn's Amita Paul in a blog post. [Adweek (tiered subscription model)]( (8/13), [MediaPost Communications]( (8/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Ad-ID webinar explores VAST 4.2]( Ad-ID, created out of a partnership between the American Association of Advertising Agencies and the Association of National Advertisers and designed to set a standard to help marketers identify assets across media platforms, has a webinar to dive into: [Video Ad Serving Template (VAST) 4.2](. The webinar is slated for Aug. 22, starting at 2 p.m. ET, and [you can register here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Books to understand Gen Z, including one from FutureCast's Jeff Fromm ReadWrite's Brad Anderson outlines seven books that are "must-reads" for [advertisers seeking to engage Generation Z](, including "Marketing to Gen Z," which is written by FutureCast President Jeff Fromm and Barkley Vice President of Growth Insight Angie Read. The book takes an entertaining and practical look at Gen Z's favorite influencers, shopping behaviors and more, and Fromm also has another book coming out in September titled "[The Purpose Advantage](." [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] A great pleasure in life is doing what people say you cannot do. 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