4A's readies launch of connected TV anti-fraud playbook

R/GA Chicago, Melinda Gates say "Equality Can't Wait" | Adam&EveDDB, Samsung spark global art panic | Horizon Media's Koenigsberg and Pitbull discuss new agency Created for {EMAIL} | [Web Version]( August 7, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [4A's readies launch of connected TV anti-fraud playbook]( The American Association of Advertising Agencies is preparing to publish anti-fraud guidelines next quarter to help agencies and brands navigate brand safety and fraud issues in the connected TV ecosystem, and the playbook has been supported by agencies including GroupM, Publicis Groupe, Havas and Dentsu as well as the Media Rating Council and IAB Tech Lab. GroupM's Joe Barone, a 4A's task force member, says, "We're hoping that buyers are going to welcome this. Especially since most of our clients are considering -- if not already buying -- video through these channels." [Adweek (tiered subscription model)]( (8/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( New Norm of Client Transparency According to The Bedford Group, only "39 percent of agencies met client expectations for successful business partnerships that contain 'trust, confidence, understanding and open communication." Discover a four-step process for delivering digital transparency to your clients in 2019. [Read the white paper]( ADVERTISEMENT [] Creative [] [R/GA Chicago, Melinda Gates say "Equality Can't Wait"]( [R/GA Chicago, Melinda Gates say "Equality Can't Wait"]( (Equality Can't Wait/YouTube) R/GA Chicago has created a video series for Melinda Gates' Pivotal Ventures organization that stars comedians, activists and actors including Gates, Maya Rudolph, Carol Burnett, Uzo Aduba and Sarah Silverman highlighting the World Economic Forum's recent prediction that it will take 208 years for the US to achieve true gender equality. "Equality Can't Wait" is running across Instagram, Twitter and Facebook, and the video series is available on a dedicated site where consumers can find information about what they can do to spur change. [The Drum (free registration)]( (8/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Adam&EveDDB, Samsung spark global art panic]( Adam&EveDDB has created a global digital spot for Samsung that touts the brand's QLED technology in its TV screens. The short film shows a series of famous paintings disappear from frames in museums around the world, sparking a global panic, before it's revealed that they've momentarily gone because a man is looking at them on his Samsung screen, which displays artwork in "stunning detail" when TV is turned off. [Ad Age (tiered subscription model)]( (8/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Horizon Media's Koenigsberg and Pitbull discuss new agency]( Horizon Media and rapper Pitbull, aka Armando Christian Perez, have teamed to create 305 Worldwide -- an agency focused on multicultural content -- and Horizon's Bill Koenigsberg and Perez discuss their vision for the new shop. Perez is "not afraid to tell a client what he thinks, has a great creative eye and gets business," Koenigsberg says, adding, "Brand purpose is becoming more valuable for brands, and finding their voice in the multicultural community is important." [Adweek (tiered subscription model)]( (8/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How to prevent "advertitis"]( Greater Than One's Ross Thomson offers tips on how to avoid "advertitis" -- the condition that arises when the power of original creative is diluted due to too many voices involved in the review process. Follow certain criteria to ensure creative remains original, memorable and reflects brand strategy, he writes. [Ad Age (tiered subscription model)]( (8/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content Sponsored content from Pattern89 [Retailer and agency find ad ROI boost with insights from AI]( and their agency MuteSix deployed Pattern89's marketing AI on their Facebook and Instagram ads. In just two weeks, they saw ROAS increase 15%, CPR decrease 13%, and hundreds of incremental purchases. [See how.](   [Will a robot take your job? Play the Robot Slayer Quiz to see.]( hear lots about AI, but what does that mean for your job? Now you can go head-to-head with an AI robot and find out. Test your smarts against advertising's top artificial intelligence. You'll see if you can predict what imagery, copy, colors and emojis will work best in digital ads, and you'll see if AI can really make your work better. [Play now.](   [] Agency News [] [Chicago agencies unveil new chief creatives]( FCB Chicago has appointed Andres Ordonez as chief creative officer, who will be replaced at Energy BBDO by Josh Gross and Pedro Perez as co-chief creatives. Jordan Doucette has been promoted by Leo Burnett Chicago to chief creative officer. [Ad Age (tiered subscription model)]( (8/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [IAB: Digital ad revenue continues growth trajectory]( IAB: Digital ad revenue continues growth trajectory (Pixabay) US digital ad revenue totaled $28.4 billion during the first quarter, an 18% increase from the same time in 2018, according to IAB's Internet Advertising Revenue Report, which was prepared by PwC US. IAB's Sue Hogan says the increase is a reflection of digital advertising's "ability to help brands and publishers reach consumers and build meaningful one-to-one relationships," adding, "Digital marketing offers brands the scale and reach they need to grow, while also providing the data they need to optimize campaigns for efficiencies." [MediaPost Communications]( (8/6), [ClickZ]( (8/6), [[A]listdaily]( (8/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Launch for Leaders, Oct. 2-3, Los Angeles]( Workshop | Launch for Leaders, Oct. 2-3, Los Angeles In this two-day workshop, you will learn about conflict resolution, feedback performance, and how emotional intelligence will help make you more effective in leadership situations. This learning experience provides senior managers with an opportunity to build critical skills to become effective agency leaders and will include a DiSC assessment. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] The wise man doesn't give the right answers, he poses the right questions. 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