How agencies are navigating clients in politically divided times

Huge, Realtor.com mock reality TV | Leo Burnett, Samsung urge people to "#DoWhatYouCan't" | Rec League, New Balance: "Strength runs in the family" Created for {EMAIL} | [Web Version]( July 29, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Huge, Realtor.com mock reality TV]( [Huge, Realtor.com mock reality TV]( (Realtor.com/YouTube) Huge's new humorous campaign for Realtor.com pokes fun at the artificial world of reality TV, with one spot featuring arrogant, super-rich housewives who morph into regular people using the site to find "homes, for the real of us." Huge's Fede Garcia says, "Today's world, be it through television shows, celebrities, influencers or social media, can set some very unreal expectations on what life should be," adding that the campaign caters to people who "live in a very real world with very real needs and especially with very real budgets." [Ad Age (tiered subscription model)]( (7/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Crush Competition with Better Consumer Insights Gain powerful consumer insights across any industry- insurance, banking, CPG, retail, apparel and auto - and crank out high performing campaigns, crush your competition, dominate new business. [Download the Ebook]( ADVERTISEMENT [] Creative [] [Leo Burnett, Samsung urge people to "#DoWhatYouCan't"]( Leo Burnett's latest spot for Samsung's "#DoWhatYouCan't" push features a diverse range of people overcoming the inner voice that tells them "You can't." Among the success stories is a young dancer who nails an audition after waiting nervously to perform and on-screen copy evolves to statements including "You can't miss your chance" and "You can't give in to your fears." [Campaign US (free registration)]( (7/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Rec League, New Balance: "Strength runs in the family"]( [Rec League, New Balance: "Strength runs in the family"]( (New Balance/YouTube) Rec League's spot for New Balance's "Runs in the Family" campaign tells the story of US athlete Sydney McLaughlin training for the US track and field championships and Tokyo's 2020 Olympics. The short film shows the importance of McLaughlin's support system, including her friends, mom, coach and manager and ends with the copy, "Strength runs in the family." [Ad Age (tiered subscription model)]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [How agencies are navigating clients in politically divided times]( Agency executives share their thoughts on how a polarizing political climate is affecting client choices and staff morale. Forsman & Bodenfors CEO Mike Densmore explains that the agency asks staff members how they feel about bringing on particular clients, and Stink Studios CEO Mark Pytlik says, "Brands are increasingly becoming more purpose-driven, and there's no reason that agencies shouldn't be as well." [Digiday (tiered subscription model)]( (7/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Jessica Walsh on her new shop, gender diversity]( Jessica Walsh, founder of new creative studio &Walsh, discusses the lack of gender diversity among creative leadership and what she hopes to achieve with her new venture. "I am determined to make &Walsh not only known for producing top-quality creative and strategy work for top clients but a catalyst for social projects and initiatives that can give back to the world," she says. [The Drum (free registration)]( (7/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [360i wins Illinois Lottery media contract]( 360i has won a three-year contract to lead media buying and planning for Illinois Lottery, following a review that involved 14 agencies including OMD, Leapfrog and Fuseideas. The contract has an estimated value of between $22 million and $25 million, Oliver McAteer writes. [Campaign US (free registration)]( (7/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Amazon boosts ad sales, opens connected TV inventory via private marketplace]( Amazon reportedly increased its marketing spend 48% during the second quarter and reported about a 37% hike in ad revenue. Amazon also announced a partnership with Dataxu and The Trade Desk to make its connected TV inventory more readily available and enable marketers to make private marketplace deals for Fire TV, which reaches 34 million households, streaming apps from media companies such as CBS, NBC, Hulu, Viacom and YouTube, and streaming newcomers, including Tubi, Pluto TV and Philo. [Campaign US (free registration)]( (7/26), [Ad Age (tiered subscription model)]( (7/26), [The Drum (free registration)]( (7/27), [The Wall Street Journal (tiered subscription model)]( (7/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Diversity Career Fair + maip Greenhouse | Aug. 5 | NYC]( Diversity Career Fair + maip Greenhouse | Aug. 5 | NYC Meet your next generation of talent. Fellows in 4A's Foundation's Multicultural Advertising Intern Program (maip) will show their portfolios to agency recruiters, tapping top-shelf talent at the ground floor. Don't miss out! [Register now](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Workshop | Launch for Leaders, Oct. 2-3, Los Angeles]( Workshop | Launch for Leaders, Oct. 2-3, Los Angeles In this two-day workshop, you will learn about conflict resolution, feedback performance, and how emotional intelligence will help make you more effective in leadership situations. This learning experience provides senior managers with an opportunity to build critical skills to become effective agency leaders and will include a DiSC assessment. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Campbell Ewald rebrands with nod to its past]( Adweek (tiered subscription model) [] - [50 Under 30: Celebrating the world's best female creatives]( The Drum (free registration) [] - [W+K, Old Spice stage a "mantervention"]( Adweek (tiered subscription model) [] - [50 Under 30, Part 2: The world's top female talent]( The Drum (free registration) [] - [Edelman's Krispr pairs Cheez-It, House Wine in one box]( Adweek (tiered subscription model) [] [] We need role models who are going to break the mold. 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