Agency leaders discuss changing landscape of compensation models

BMW reboots iconic campaign featuring Clive Owen | W+K taps LeBron James for latest Nike spot | AMV BBDO, Quaker Oats spotlight Buzz Aldrin Created for {EMAIL} | [Web Version] October 27, 2016 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [4A's SmartBrief] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [BMW reboots iconic campaign featuring Clive Owen] [BMW reboots iconic campaign featuring Clive Owen] (BMW USA/YouTube) BMW Films has released a short film that features the return of Clive Owen as the "Driver," a role Owen first played 15 years ago. "The Escape" also stars actor Dakota Fanning. [Advertising Age (free-article access for SmartBrief readers)] (10/25), [CampaignLive.com (U.S.)] (10/26) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Creative [W+K taps LeBron James for latest Nike spot] [W+K, Nike tap Lebron James for latest NBA spot] Click to watch video (Nike/YouTube) Wieden+Kennedy Portland, Ore., is spotlighting NBA player LeBron James for Nike in a new NBA ad. "Come out of nowhere" features narration from James, who highlights the struggles of athletes who are "not supposed to be here" before ending with James walking onto the court. [Adweek] (10/26), [The Drum (Glasgow, Scotland)] (10/26) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [AMV BBDO, Quaker Oats spotlight Buzz Aldrin] Former Apollo astronaut Buzz Aldrin has teamed up with AMV BBDO for a four-week Quaker Oats TV campaign that includes archival footage of the astronaut. [The Drum (Glasgow, Scotland)] (10/27) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency Insider [Agency leaders discuss changing landscape of compensation models] Ad agencies are experimenting with compensation models in order to adapt to clients' growing aversion to fees, said attendees of the Digiday Agency Summit in Arizona. "Not only are scopes either flat or decreasing, but clients want more with less," said Doner's Marcus Collins. [Digiday] (10/26) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Starcom's Donohue on leadership] Lisa Donohue, Starcom's global brand president, discusses five leadership takeaways she's learned over the course of her career, including the need to be authentic and the importance of empowering others. "Take accountability to create your own path; don't leave that to anyone else," she says. [CampaignLive.com (U.S.)] (10/27) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [Mattel puts media account under review] [Mattel puts media account under review] (Thierry Chesnot/Getty Images) Mattel is undergoing a review for its approximately $150 million media planning and buying account. Publicis Groupe's Starcom is the incumbent, while WPP'S MindShare manages US media buying. [Advertising Age (free-article access for SmartBrief readers)] (10/26), [MediaPost Communications] (10/26) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Media & Technology Trends [Facebook gives a helping hand to TV ads] Facebook marketing campaigns reach an additional 5% of consumers who do not see accompanying TV ad pushes, with the added reach most pronounced among millennials, per a Nielsen study for Facebook. "[A] marketer should be planning video via an integrated media plan that brings together TV, VOD and digital video into a single coherent whole," Facebook wrote in the report. 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