Agency execs share post-Cannes thoughts

TBWA\Media Arts Lab, Apple put some "Bounce" into the city | McKinney unleashes Chucky bot on Reddit | P&G, Saturday Morning spotlight racial bias with "The Look" Created for {EMAIL} | [Web Version]( June 28, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [TBWA\Media Arts Lab, Apple put some "Bounce" into the city]( [TBWA\Media Arts Lab, Apple put some "Bounce" into the city]( (Apple/YouTube) TBWA\Media Arts Lab's two-minute spot for Apple, "Bounce," shows a man reluctantly heading out to work who finds a spring in his step when he puts in his AirPods and the city around him becomes a trampoline-like playground. The ad is set to an extended version of Tessellated's "I Learnt Some Jazz Today." [Adweek (tiered subscription model)]( (6/27), [The Drum (free registration)]( (6/27), [Ad Age (tiered subscription model)]( (6/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Dig into Facebook’s Restaurant Trend Report Hungry for the latest trends and insights impacting the restaurants industry? [Download Facebook's Restaurant Trends Report]( to learn how to meet expectations of today's mobile audiences, deliver lively brand storytelling, and empower community by finding new ways to connect with your diners. ADVERTISEMENT [] Creative [] [McKinney unleashes Chucky bot on Reddit]( McKinney unleashes Chucky bot on Reddit (Kevin Winter/Getty Images) Orion Pictures, with McKinney and Convrg, touted the revival of "Child's Play" with a Chucky bot on Reddit that allowed users to interact with the murderous doll, attracting a record 42,600 comments. The risky advertising move drew some negativity among the positive interactions, but McKinney LA's Sylvain Tron says, "Whether you were trolling or not, we wanted the engagement and to not kind of shy away from the platform." [Ad Age (tiered subscription model)]( (6/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [P&G, Saturday Morning spotlight racial bias with "The Look"]( Creative collective Saturday Morning is continuing Procter & Gamble's focus on racial bias with a spot titled "The Look" -- following on from the brand's "The Talk." The new short film follows a day in the life of an African American man, showing the myriad occasions when he's faced by unspoken prejudice before ending with a shot of a courtroom and him taking his seat as the judge. [Ad Age (tiered subscription model)]( (6/26), [The Drum (free registration)]( (6/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Agency execs share post-Cannes thoughts]( Executives share how they're feeling about the industry following Cannes Lions, with Arnold Worldwide's Kiran Smith commenting, "I'm optimistic that there is a renewed focus on the importance of creativity in our business." Wavemaker's Amanda Richman says, "Advertising's impact in shaping culture, inspiring activism and motivating change was on stage this year at Cannes -- we're a force for good, and we're using it." [Adweek (tiered subscription model)]( (6/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How media agencies can build better client relationships]( Media agencies should take a cue from the consultative approach adopted by creative shops to build more collaborative relationships with clients, Initiative's Hallie Johnston writes. She offers five tips, including: "Be a partner and a friend ... listen to the issues they lay out and brainstorm with them on solutions." [Ad Age (tiered subscription model)]( (6/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Forsman & Bodenfors scoops up global creative for Haagen-Dazs]( Forsman & Bodenfors scoops up global creative for Haagen-Dazs (Paul Warner/Getty Images) Forsman & Bodenfors has won the worldwide creative account for Haagen-Dazs, replacing incumbent Saatchi & Saatchi, which didn't participate in the review. The final round included Anomaly and BETC, and the review by parent company General Mills asked for gender inclusion commitments and ownership of the creative presented. [Campaign US (free registration)]( (6/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Mediaocean, Operative form programmatic TV buying pilot]( Ad-based software company Mediaocean is forming a partnership with Operative, a sell-side software-as-a-service platform, to create a unified service that enables brands and agencies to purchase linear and digital TV ads programmatically. The businesses contend that the pilot service will simplify requests for proposals and insertion order processing and announced NBCUniversal and several agencies as launch partners. [The Drum (free registration)]( (6/27), [Adweek (tiered subscription model)]( (6/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [StratFest | Oct. 15-17 | New York City]( StratFest | Oct. 15-17 | New York City Power to the people! As consumers gain more influence over brands than ever, marketing strategy needs to adapt -- fast. Come to the only strategists and planners conference for expertise, networking and hands-on workshops offering practical guidance. [Learn more here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Workshop | Launch for Leaders, Sept 18-19, New York]( Workshop | Launch for Leaders, Sept 18-19, New York In this two-day workshop, you will learn about conflict resolution, feedback performance and how emotional intelligence will help make you more effective in leadership situations. This learning experience provides senior managers with an opportunity to build critical skills to become effective agency leaders, including a DiSC assessment. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] When you look at people who are thriving in their jobs, you notice that they didn't find them, they made them. 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