CP+B salutes "Father of Tequila" for Jose Cuervo

Fallon, Lime-A-Rita launch "#NeverApologize" | CP+B salutes "Father of Tequila" for Jose Cuervo | W+K spotlights Free the Work Created for {EMAIL} | [Web Version]( June 26, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [Fallon, Lime-A-Rita launch "#NeverApologize"]( Fallon New York created a "#NeverApologize" push for Lime-A-Rita that includes a full-page ad in The New York Times emphasizing that words used to insult its drinks -- like "trashy," "girly" and "gross" -- are also terms used to belittle women. The campaign includes a 60-second spot that shows women reclaiming labels intended to be slurs and further social, digital and out-of-home elements. [Adweek (tiered subscription model)]( (6/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( DIGITAL MARKETING FOR EXECUTIVES Is your marketing strategy multi-channel? Learn best practices for customer engagements within a wide variety of media. You will learn customer engagement, online messaging, search, apps, games, social, and omnichannel. This program is held on November 4-6 in downtown Chicago - Gleacher Center. [Learn More >>]( ADVERTISEMENT [] Creative [] [CP+B salutes "Father of Tequila" for Jose Cuervo]( [CP+B salutes "Father of Tequila" for Jose Cuervo]( (Jose Cuervo/YouTube) Crispin Porter + Bogusky is celebrating Jose Cuervo's heritage with a "Father of Tequila" campaign that features experiential, digital and 15- and 30-second TV spots. A 30-second ad touting Jose Cuervo Tradicional shows a party with historical figures who were pioneers in their respective fields being hosted by the "Father of Tequila." [MediaPost Communications]( (6/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K spotlights Free the Work]( Free the Bid's Alma Har'el is expanding the gender equality initiative into Free the Work, a database designed to boost female talent and "trans identifying, non-binary and underrepresented creators," which is supported by major brands including AT&T, Amazon Studios, Procter & Gamble and Facebook. A 60-second spot from Wieden+Kennedy Portland showcases the project by asking, "Why haven't we heard of Mozart's equally talented sister?" [Ad Age (tiered subscription model)]( (6/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Why Hispanics Will Spend More In Their Lifetime The average U.S. Hispanic household will spend ~$538,636 more than the average non-Hispanic White household over their remaining lifetimes. With the rapid growth of Hispanic Americans, its critical corporations shift their investment priorities. [Get this data and more in the newest research report.]( ADVERTISEMENT [] Agency Insider [] [WPP's Mark Read on why agencies need more confidence]( WPP CEO Mark Read discusses the synergy between the holding company and its agency brands and talks about why agency leaders must champion the value they offer clients. "We need to be more confident in what we do -- and confidence is not the same as complacency," he says. [Campaign US (free registration)]( (6/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [David&Goliath's LGBTQ+ project aims for language inclusivity]( David&Goliath is rolling out an inclusivity project, "For the Brave Who Want to Speak Up," which aims to support the LGBTQ+ community beyond Pride Month by fostering discussions on inclusive language, gender identity, LGBTQ+ definitions and sexual orientation via a dedicated site and an Instagram Story takeover. 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[Read the full report.](   [] Agency News [] [Deutsch lands global work for Michelob Ultra]( Deutsch has won a worldwide assignment for Michelob Ultra, reportedly beating Gut and FCB London during the competitive pitch. Michelob Ultra's US agency is still FCB Chicago, and Deutsch was already on parent company Anheuser-Busch InBev's US agency roster. [Ad Age (tiered subscription model)]( (6/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Ready to turn up the heat on your restaurant marketing strategy? Dig into the latest trends and insights impacting the Restaurants industry. [Download Facebook’s Restaurants report]( to learn new ways to reach more diners and grow your restaurant business. 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