Agency execs on the burden of extended payment windows

Doner unveils "Stranger Things" push for Eggo | P&G, Huge present AI-powered "Magic Scan" for SK-II | TDA_Boulder reveals Post Brewing's first-ever push Created for {EMAIL} | [Web Version]( June 25, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [Doner unveils "Stranger Things" push for Eggo]( Doner unveils "Stranger Things" push for Eggo (Andrew Burton/Getty Images) Doner and Kellogg's are celebrating the upcoming third season of "Stranger Things" with a campaign for Eggo that features billboard ads in towns called Hawkins across several states and Instagram content showing ads from 1985 that have been altered to reflect the Upside Down world in the show. The push also includes influencer collaborations and a photo wall dedicated to character Chief Hopper. [The Drum (free registration)]( (6/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Download the NEW Hispanic Small Business Report Hispanic-owned businesses represent 4.65MM, or 14% of all U.S. businesses. In fact, the number of Hispanic-owned businesses is growing at more than twice the rate of non-Hispanic business. [Download the report]( and get an in-depth look at Hispanic-owned small businesses, including what and how they like to buy! ADVERTISEMENT [] Creative [] [P&G, Huge present AI-powered "Magic Scan" for SK-II]( Procter & Gamble, with Huge, showcased its SK-II Future X Smart Store at Cannes Lions, which is explained in a video. The "Magic Scan" experience, powered by artificial intelligence, scans consumers' faces to reveal their skin age, provide personalized product recommendations and offer tips on how to apply products. Adweek (tiered subscription model)]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [TDA_Boulder reveals Post Brewing's first-ever push]( TDA_Boulder has created Post Brewing Co.'s debut campaign, touting the brand's Howdy Beer to "New West" millennials described as self-reliant professionals. The campaign spans Instagram, print, poster, experiential and Google search ads. [MediaPost Communications]( (6/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Reimagining the Advertising Industry Gain insight from executives at companies like Finn Partners, Simpli.fi and W2O Group and understand how improved insight into financials has helped them succeed in the increasingly competitive advertising industry. [Get the case studies]( ADVERTISEMENT [] Agency Insider [] [Agency execs on the burden of extended payment windows]( Agency executives discuss the use of increasingly extended payment windows by clients. "Some of these are the same brands that are sparking off about the need for greater transparency, but they don't want to talk about the shenanigans for extended payment terms and supply chain financing," says Tom Finneran of the 4A's. [Digiday (tiered subscription model)]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Philip Geier: A life in advertising]( Interpublic Group of Cos. former Chairman and CEO Philip H. Geier Jr. died at the age 84 on June 19 after a long career in advertising and philanthropy. "His knowledge was immense, but equally important was his joy," says McCann Worldgroup's Harris Diamond, adding, "He was a true advertising guy." [Ad Age (tiered subscription model)]( (6/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Location data’s use in AI-driven segmentation Progressive advertising uses AI to quickly and easily identify data patterns, making it ideal for audience segmentation, personalization and targeting. Discover location data's importance in AI-driven segmentation. [Download the HERE Technologies' whitepaper now](. ADVERTISEMENT . Featured Content Marketing insights from SmartBrief [Survey Report: Landing Page Habits of Marketers]( surveyed its marketing and advertising audiences to learn more about marketers' habits and attitudes towards digital lead generation. Find out what 150+ marketers had to say! [Read the full report.](   [] Agency News [] [Sources: Nick Law to leave Publicis for Apple]( Sources report that Nick Law, chief creative officer of Publicis Groupe and president of Publicis Communications, is departing the holding company for an undisclosed position at Apple, although none of the parties involved would confirm the news. Law came to Publicis from R/GA after a 17-year career there and has held his current position for less than 18 months. [Ad Age (tiered subscription model)]( (6/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Revolutionizing Retail and Mobile Shopping rewardStyle's LIKEtoKNOW.it app gives users the ability to instantly shop real looks from influencers, tastemakers, stylists, and celebrities, across categories including fashion, home, beauty, family, and more — driving over $4 billion in retail sales. How did they do it? The answer: a successful mobile commerce strategy. [Learn more.]( ADVERTISEMENT [] Media & Technology Trends [] [Google tests carousel format for mobile search ads]( Google tests carousel format for mobile search ads (Google) Google is reportedly testing a carousel format for text-based mobile search ads to display more scrollable messaging. "It will afford more ads on the page, and simply give advertisers the ability to get in front of consumers more," Kantar's Jim Leichenko said. [Ad Age (tiered subscription model)]( (6/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Comprehensive ad management for audiences worldwide Looking for simplicity in a sea of complexity? Discover the ad management solution that redefines how you work. [Show me how.]( ADVERTISEMENT [] Legislative & Regulatory [] [Senators want companies to disclose value of consumer data]( Two senators have introduced a bipartisan bill that would require Google, Facebook and other big tech companies to disclose how they collect consumer data and report what it is worth. "People don't realize one, how much data is being collected; and two, they don't realize how much that data is worth," said Sen. Mark Warner, a Virginia Democrat who co-sponsored the bill with Sen. Josh Hawley, R-Mo. [USA Today]( (6/24), [Multichannel News]( (6/24), [MediaPost Communications]( (6/24), [Axios]( (6/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Association News [] [23rd Annual Jay Chiat Awards | Oct. 15 | New York City]( [23rd Annual Jay Chiat Awards | Oct. 15 | New York City]( Celebrate strategic excellence in marketing, media and advertising around the world, where selected agencies will present their award-winning case studies about how their strategy drove great creativity -- and achieved great results. [Learn more here](. Submit entries by July 8. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Virtual Workshop | Mothers@Agencies, Aug. 28-Dec. 4]( Virtual Workshop | Mothers@Agencies, Aug. 28-Dec. 4 Succeeding at the highest level at agencies while being a good parent can feel impossible. 4A's [Mothers@Agencies leadership program]( has empowered women to better prioritize, take control, and create lasting change in their work and home lives. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] I like the challenges of doing different things. It keeps things fresh for me. 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