Area 23, Wavio scoop up Innovation Lions Grand Prix

US agencies win Grand Prix, 5 Golds in Mobile at Cannes Lions | 360i's "Westworld: The Maze" wins Radio and Audio Grand Prix | Area 23, Wavio scoop up Innovation Lions Grand Prix Created for {EMAIL} | [Web Version]( June 21, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [US agencies win Grand Prix, 5 Golds in Mobile at Cannes Lions]( FCB New York's "Whopper Detour" campaign for Burger King won a second Grand Prix and a Gold in the Mobile category at the Cannes Lions International Festival of Creativity, with US agencies bringing home five of the category's Gold awards. The other winners were "Lessons in Herstory" from Goodby, Silverstein & Partners with two Golds and one Gold apiece for "Bagelgate" for Philadelphia Cream Cheese by Droga5 and Area 23's "See Sound" for Wavio. [Adweek (tiered subscription model)]( (6/20), [Ad Age (tiered subscription model)]( (6/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Comprehensive ad management for audiences worldwide Looking for simplicity in a sea of complexity? Discover the ad management solution that redefines how you work. [Show me how.]( ADVERTISEMENT [] Creative [] [360i's "Westworld: The Maze" wins Radio and Audio Grand Prix]( The Cannes Lions Grand Prix in Radio and Audio was won by 360i's "Westworld: The Maze" for HBO, which enabled consumers to immerse themselves in the show's world with choose-your-own-adventure content delivered through Amazon Alexa devices. Jury president Jose Miguel Sokoloff of MullenLowe says, "This is completely pushing the boundaries." [Ad Age (tiered subscription model)]( (6/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Area 23, Wavio scoop up Innovation Lions Grand Prix]( Area 23 won the Innovation Lions Grand Prix for its "See Sound" project for Wavio -- a mobile app created in collaboration with Google that helps those who are hard of hearing understand sounds within their homes by delivering text alerts. "It sends a message to the industry that you have to collaborate to create something for innovation," says Cheil Worldwide's Bill Yom, jury president. [Ad Age (tiered subscription model)]( (6/20), [Adweek (tiered subscription model)]( (6/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Agency Insider [] [Evoke's Emily Spilko on being a first-time Cannes Lions juror]( Evoke's Emily Spilko shares her experience of being a first-time juror at Cannes Lions and the work involved in whittling down 353 entries in the Pharma category to the final shortlist. "I am inspired," she writes, adding that for the campaigns reviewed "there was an overarching theme that rose above them all: the work had a strong creative conscience." [The Drum (free registration)]( (6/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Gary Vaynerchuk keeps it real at Cannes Lions]( Gary Vaynerchuk keeps it real at Cannes Lions Vaynerchuk (Dimitrios Kambouris/Getty Images) VaynerMedia's Gary Vaynerchuk spoke to a Cannes Lions audience about how agencies and brands are clueless about artificial intelligence and talked about the insularity of the industry, noting, "We're about to clap and award a lot of people for a lot of work that no human has ever really actually seen." He said the fact that 30-second TV ads are still viewed as something to be celebrated in 2019 is "audacious, at best, and ridiculous" and commented that he was at the festival to encourage others to open their own agencies to let them do "the work they want to be doing, not the work they have been doing." [Campaign US (free registration)]( (6/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [McCann NY takes creative lead for TGI Friday's]( TGI Friday's awarded lead creative to McCann New York without a formal review, ending the brand's relationship with MullenLowe. The brand invested almost $30 million in US measured media last year, and close to $12 million in 2019's first quarter, per Kantar Media. [Adweek (tiered subscription model)]( (6/20), [The Drum (free registration)]( (6/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Tru Optik launches political ad targeting tool]( Tru Optik is launching Political Data Cloud to help marketers target and deliver campaign ads programmatically for over-the-top and connected TV campaigns. The tool allows users to segment audiences by household level, reaching 80 million of the approximately 95 million US households with OTT and CTV services, where as it was only possible to segment audiences by things like type of TV program or location in the past two federal elections. [ClickZ]( (6/20), [MarTech Series]( (6/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [23rd Annual Jay Chiat Awards | Oct. 15 | New York City]( [23rd Annual Jay Chiat Awards | Oct. 15 | New York City]( Celebrate strategic excellence in marketing, media and advertising around the world, where selected agencies will present their award-winning case studies about how their strategy drove great creativity -- and achieved great results. [Learn more here](. Submit entries by July 8. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Workshop | Launch for Leaders, Oct. 2-3, Los Angeles]( Workshop | Launch for Leaders, Oct. 2-3, Los Angeles In this two-day workshop, you will learn about conflict resolution, feedback performance, and how emotional intelligence will help make you more effective in leadership situations. This learning experience provides senior managers with an opportunity to build critical skills to become effective agency leaders and will include a DiSC assessment. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Nobody knows whether we were catalysts or invented something, or just the froth riding on a wave of its own. We were all three, I suppose. 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