US dominates for Cannes Lions Entertainment Grand Prix

US dominates for Cannes Lions Entertainment Grand Prix | Grey NY, Pantene put a LGBTQ twist on a classic tagline | Momentum, Droga5 win Craft Grand Prix at Cannes Lions Created for {EMAIL} | [Web Version]( June 19, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [US dominates for Cannes Lions Entertainment Grand Prix]( UM Studios New York landed its first-ever Entertainment Cannes Lions Grand Prix for its "5B" film for Johnson & Johnson, which tells the stories of nurses creating the first AIDS ward in the 1980s at San Francisco General Hospital. Wieden+Kennedy's winning streak for Nike's "Dream Crazy" continued with the Entertainment for Sport Grand Prix Lion and Doomsday Entertainment's "This Is America" by Childish Gambino won Entertainment Lion for Music. [Adweek (tiered subscription model)]( (6/18), [Ad Age (tiered subscription model)]( (6/18), [MediaPost Communications]( (6/18), [Ad Age (tiered subscription model)]( (6/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Comprehensive ad management for audiences worldwide Looking for simplicity in a sea of complexity? Discover the ad management solution that redefines how you work. [Show me how.]( ADVERTISEMENT [] Creative [] [Grey NY, Pantene put a LGBTQ twist on a classic tagline]( [Grey NY, Pantene put a LGBTQ twist on a classic tagline]( (Pantene/YouTube) Pantene and Grey New York, in partnership with GLAAD, have put a twist on the brand's classic tagline from a 1986 ad with a new campaign titled "Don't Hate Me Because I'm BeautifuLGBTQ." An anthem spot features LGBTQ community members playing with their hair with accompanying copy such as "Don't hate me ... because of who I love," "because I'm gay," "because I'm non-binary" and similar phrases. [Adweek (tiered subscription model)]( (6/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Momentum, Droga5 win Craft Grand Prix at Cannes Lions]( Droga5's "The Truth Is Worth It" campaign for The New York Times won the Cannes Lions Grand Prix in Film Craft and four Gold Lions. The Industry Craft Grand Prix was awarded to Momentum for its "Just Do It HQ at the Church" work for Nike and the Digital Craft Grand Prix was won by Virtue Copenhagen for its "Address the Future" digital clothing collection for Norwegian retailer Carlings. [Ad Age (tiered subscription model)]( (6/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How BuzzFeed Unlocked an Innovative Revenue Stream By embedding commerce in their app to create more value for users, BuzzFeed experienced tremendous growth. In fact, the company saw a 20% lift in mobile conversion as a result of their strategy that combined content and commerce to seamlessly connect users to the products they want when they want them. [Learn how.]( ADVERTISEMENT [] Agency Insider [] [Sorrell, Whipple chat about relevancy, purpose]( S4 Capital's Martin Sorrell and Accenture Interactive's Brian Whipple spoke to a Cannes Lions audience about how holding companies should approach current challenges, why the ad industry is still relevant and how purpose can propel advertising to help the world be a better place. "If we want to attract the next generation of talent and sell into the next generation of clients, then there needs to be a purpose," Whipple said. [The Drum (free registration)]( (6/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [What consumers think about Cannes Lions winners]( A study by System1 that analyzed viewer response to Film Grand Prix and Gold Cannes Lions winners using a 1 to 5 rating found that 53% were rated as 3 or higher, in comparison to 16% of all rated ads, and the top-rated ad from those tested was Wieden+Kennedy Portland's "Best Job" for P&G from 2012, which won a Gold. "It's a Tide Ad" by Saatchi & Saatchi was the only Grand Prix winner to achieve a score of 5, and System1's John Kearon says, "What the highest-scoring funny ads do, like 'It's A Tide Ad,' is often lead the viewer into the joke, make them feel part of it and give them a little time to get it." [Adweek (tiered subscription model)]( (6/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Agency News [] [BBDO, Facebook, St. Jude to launch "Hall of Heroes"]( BBDO beat Arc Worldwide, R/GA and McCann Paris during a pitch at Cannes Lions to win lead creative for the debut campaign for Made For St. Jude -- a project launched by St. Jude Children's Research Hospital, Facebook Creative Shop, Flight School and VR for Good. BBDO won for its "Hall of Heroes" idea, which will feature a virtual interactive hall celebrating child cancer patients as heroes. [Ad Age (tiered subscription model)]( (6/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Dig into Facebook’s Restaurant Trend Report Hungry for the latest trends and insights impacting the restaurants industry? [Download Facebook's Restaurant Trends Report]( to learn how to meet expectations of today's mobile audiences, deliver lively brand storytelling, and empower community by finding new ways to connect with your diners. ADVERTISEMENT [] Media & Technology Trends [] [Comcast, Charter, Cox team up on addressable ad drive]( Comcast will work with Cox Media and Charter Communications to develop addressable ad standards, the cable company announced. "TV is often looked at as the lowest common denominator medium [in advertising], and unless addressability is achieved at scale, we're going to fall short," said Comcast's Marcien Jenckes. [Reuters]( (6/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to Prepare a Stellar Business Presentation Being adept at selling your ideas is a key skill in advancing your career. [Learn]( from experts at the Kellogg School of Management at Northwestern University about the four steps you need to take to ensure success when presenting your ideas. ADVERTISEMENT [] Association News [] [Workshop | Launch for Leaders, Sept 18-19, New York]( Workshop | Launch for Leaders, Sept 18-19, New York In this two-day workshop, you will learn about conflict resolution, feedback performance and how emotional intelligence will help make you more effective in leadership situations. This learning experience provides senior managers with an opportunity to build critical skills to become effective agency leaders, including a DiSC assessment. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Society of Excellence Evening Reception | Aug. 5 | NYC]( Society of Excellence Evening Reception | Aug. 5 | NYC Honor alumni of 4A's Foundation's Multicultural Advertising Intern Program (maip) with prestigious annual awards including the Paragon Award, maipers to Watch, the Annual Bill Sharp Award and more. Don't miss the ceremony or the party! [Get your ticket](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Once you've weighed the possibilities, you have to take that final leap of faith. 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