R/GA showcases DuPont innovation with dynamic spot

W+K, Nike take home Cannes Outdoor Grand Prix | R/GA showcases DuPont innovation with dynamic spot | Chuck E. Cheese puts a humorous spin on ASMR with 30-minute spot Created for {EMAIL} | [Web Version]( June 18, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [W+K, Nike take home Cannes Outdoor Grand Prix]( W+K, Nike take home Cannes Outdoor Grand Prix Nike's "Dream Crazy" billboard of Kaepernick (Angela Weiss/AFP/Getty Images) Wieden+Kennedy Portland's "Dream Crazy" campaign for Nike has won the Outdoor Grand Prix at the Cannes Lions International Festival of Creativity for its billboard displaying a black-and-white image of Colin Kaepernick, accompanied by the copy, "Believe in something, even if it means sacrificing everything." Grey's John Patroulis, who led the Outdoor category jury, said that the campaign was the runaway winner, noting, "[W]e found that we were actually trying to give the others a chance against this one." [Ad Age (tiered subscription model)]( (6/17), [Adweek (tiered subscription model)]( (6/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Your Guide to Mobile Commerce The global mobile economy is worth 4.2% of the world's GDP. [Download our guide]( for key insights about what is fueling the growth of mobile commerce and how to get started. ADVERTISEMENT [] Creative [] [R/GA showcases DuPont innovation with dynamic spot]( R/GA's new spot for DuPont highlights the innovation of the newly launched brand with dynamic elements that change the ad depending on where, when and who is it viewed by, such as clocks that alter to reflect time of watching, newspapers with current headlines and dates, and an aerial shot of the planet that focuses on a viewer's general location. The dynamic ad was created in conjunction with Imposium, an R/GA incubator lab, with the agency's Erin Lynch saying, "We pushed them to push their technology." [Adweek (tiered subscription model)]( (6/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Chuck E. Cheese puts a humorous spin on ASMR with 30-minute spot]( VMLY&R's new campaign for Chuck E. Cheese features a 30-minute video that promotes the brand's "Endless Salad Bar." The film is a humorous take on popular social videos that use autonomous sensory meridian response and features the brand's mascot relaxing with cucumber slices on his eyes, shots of salad, sounds of waves and snacking, and a soothing female voiceover for the entire duration who injects a little bit of snark with comments like "Breathe out cottage cheese, polarizing but delicious." [Ad Age (tiered subscription model)]( (6/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Comprehensive ad management for audiences worldwide Looking for simplicity in a sea of complexity? Discover the ad management solution that redefines how you work. [Show me how.]( ADVERTISEMENT [] Agency Insider [] [4A's, industry heavyweights form alliance promoting responsible media]( The American Association of Advertising Agencies has joined the Global Alliance for Responsible Media, a new coalition formed to address brand safety issues and combat online hate speech and fake content. 4A's joins other industry associations, along with agencies and brands like Dentsu, WPP, Omnicom, IPG, Publicis, Google and Procter & Gamble. [Reuters]( (6/18), [Ad Age (tiered subscription model)]( (6/18), [The Wall Street Journal (tiered subscription model)]( (6/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency executives talk data's role in creativity]( Agency executives talk data's role in creativity (Pixabay) Agency executives from Huge, VMLY&R, Droga5, Digitas, 360i, Opinionated and BBH London share their views on the importance of using data to inform creative campaigns and also its limitations. "We live in an era where data is valuable and it's useful," says 360i's Abbey Klaassen and while Huge's Jason Musante acknowledges data's crucial role, he also says, "What's the oldest data point in the world? It's your gut." [The Wall Street Journal (tiered subscription model)]( (6/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Agency News [] [McCann wins 2 Cannes Lions Grand Prix]( McCann Tel Aviv won the Cannes Lions Grand Prix for Health and Wellness for its "ThisAbles" campaign for IKEA, which showcases a range of 3D-printable adaptors for the brand's products and furniture to make them accessible for disabled consumers. McCann Health Shanghai also took home the Grand Prix for Pharma for its "Breath of Life" push for GlaxoSmithKline. [The Drum (free registration)]( (6/17), [Ad Age (tiered subscription model)]( (6/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Location data’s use in AI-driven segmentation Progressive advertising uses AI to quickly and easily identify data patterns, making it ideal for audience segmentation, personalization and targeting. Discover location data's importance in AI-driven segmentation. [Download the HERE Technologies' whitepaper now](. ADVERTISEMENT [] Media & Technology Trends [] [Pinterest tailors recommendations to visual scenes]( Pinterest tailors recommendations to visual scenes (Pinterest) Pinterest continues its march toward becoming an e-commerce platform with the launch of its Complete the Look tool, which provides home decor and fashion product recommendations based on scene searches such as hats and sandals for beach Pins. The platform also started a new reporting API, added a new shopping category to its Pinterest Marketing Partner program and rebranded the service as Pinterest Partners. [Marketing Land]( (6/17), [AdExchanger]( (6/17), [Adweek (tiered subscription model)]( (6/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [23rd Annual Jay Chiat Awards | Oct. 15 | New York City]( [23rd Annual Jay Chiat Awards | Oct. 15 | New York City]( Celebrate strategic excellence in marketing, media and advertising around the world, where selected agencies will present their award-winning case studies about how their strategy drove great creativity -- and achieved great results. [Learn more here](. Submit entries by July 8. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Workshop | Strategy Boot Camp, June 24, New York]( Workshop | Strategy Boot Camp, June 24, New York Strategists today are expected to be experts in endless topics, methods, and trends. In this course, we'll cover the mindset, toolset, and skill set any strategist needs for success. Participants will engage in real-time practice using a provided case study. [Learn more](. 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