Forsman & Bodenfors' Hernandez on getting Pride Month right

Campbell Ewald, Ad Council say "#DanceLikeADad" | BBDO, Visa celebrate grit of US women's soccer team | Leo Burnett, Kraft launch #LieLikeAParent Created for {EMAIL} | [Web Version]( June 12, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [Campbell Ewald, Ad Council say "#DanceLikeADad"]( [Campbell Ewald, Ad Council say "#DanceLikeADad"]( (Ad Council/YouTube) Campbell Ewald has created a "#DanceLikeADad" Father's Day campaign for the Ad Council, the National Responsible Fatherhood Clearinghouse and U.S. Department of Health and Human Services Administration for Children and Families to encourage dads to have fun with their children. One 15-second spot features a dad and his son doing the "worm" and ends with the tagline, "Make a moment. #DanceLikeADad." [MediaPost Communications]( (6/11), [Campaign US (free registration)]( (6/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Comprehensive ad management for audiences worldwide Looking for simplicity in a sea of complexity? Discover the ad management solution that redefines how you work. [Show me how.]( ADVERTISEMENT [] Creative [] [BBDO, Visa celebrate grit of US women's soccer team]( [BBDO, Visa celebrate grit of US women's soccer team]( (Visa/YouTube) BBDO's new spot for Visa, running exclusively in the US, stars players from the US women's national soccer team including Mallory Pugh, Jessica McDonald, Adrianna Franch and Becky Sauerbrunn. The spot -- which ends with the line "Visa celebrates the journey" -- focuses on the grueling training regimes that propel the players to success on the world stage. [Adweek (tiered subscription model)]( (6/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Leo Burnett, Kraft launch #LieLikeAParent]( [Leo Burnett, Kraft launch #LieLikeAParent]( (Kraft Brand/YouTube) Leo Burnett's new campaign for Kraft Classic Ranch Dressing features a #LieLikeAParent social competition to win samples of the product disguised as "salad frosting" to fool children into eating more salad and vegetables. The best parental lies shared on Twitter will be in with a chance to win and a humorous spot introduces the contest. [Campaign US (free registration)]( (6/10), [MediaPost Communications]( (6/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Download Your Free Marketing AI Guide Today! With insights from Google, IBM, BEN, GSK, and more, the Guide to Marketing AI provides a comprehensive breakdown of AI in the market today. Learn AI's effects on media, creativity, and entertainment by clicking to [download your guide](. ADVERTISEMENT [] Agency Insider [] [4A's Fenwick: Stigma still surrounds mental health]( I-Hsien Sherwood explores the state of mental health awareness in the agency community, why staff are still reluctant to admit that they're struggling and how shops like David & Goliath are introducing policies to make employees feel more safe being open about their mental health. "Some of the advertising industry is starting to take steps to really say 'It's OK for you to talk about your mental health challenges,'" says Simon Fenwick of the American Association of Advertising Agencies, adding, "But there's still a stigma." [Ad Age (tiered subscription model)]( (6/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Forsman & Bodenfors' Hernandez on getting Pride Month right]( Forsman & Bodenfors' Danny Hernandez offers advice to advertisers on how to be authentic for Pride Month, including only running campaigns if a brand has a proven record in consistently supporting the LGBTQ+ community and hiring talent from within it. "If you're going to create a campaign in celebration of our community, don't assign a team of predominantly straight, cisgender people to develop the idea," he writes. [Campaign US (free registration)]( (6/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( WEBINAR: Marketing in the Moment June 13 @ Noon ET Consumer expectations for contextually relevant interactions have never been higher. Learn how to deliver experiences that matter, when it matters most from a Forrester analyst and an identity-driven marketing expert. [Register >]( ADVERTISEMENT . SmartBrief Reader Survey us what you think]( feedback on how we can improve our newsletters? SmartBrief is interested in hearing from you! Click the following link to take a 10-minute survey and help us advance our newsletters. [Start the survey now!]( [] Agency News [] [Lindt USA chooses Grey New York as AOR]( Lindt USA chooses Grey New York as AOR (Pixabay) Grey New York has won agency of record for Lindt & Sprungli USA, replacing incumbent Gotham and beating TBWA, 72andSunny and Fig in a review. The shop's first work will debut in 2020 in the form of a TV push for Lindor chocolates. [MediaPost Communications]( (6/11), [Ad Age (tiered subscription model)]( (6/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Connected TV ad inventory rises, CPMs expected to drop]( More than half (57%) of US TV viewers are expected to watch connected TV in 2019, up from nearly 52% in 2017, according to eMarketer, and, with increased viewers, the inventory of ads for smart TVs and other devices is predicted to jump significantly. Innovid, Extreme Reach and FreeWheel all reported higher ad impressions served through connected TVs in 2018 and eMarketer predicts as the supply increases, CPMs will decrease. [eMarketer]( (6/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Society of Excellence Evening Reception | Aug. 5 | NYC]( Society of Excellence Evening Reception | Aug. 5 | NYC Honor alumni of 4A's Foundation's Multicultural Advertising Intern Program (MAIP) with prestigious annual awards including the Paragon Award, MAIPers to Watch, the Annual Bill Sharp Award and more. Don't miss the ceremony or the party! [Get your ticket](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Workshop | Launch for Leaders, Sept 18-19, New York]( Workshop | Launch for Leaders, Sept 18-19, New York In this two-day workshop, you will learn about conflict resolution, feedback performance and how emotional intelligence will help make you more effective in leadership situations. This learning experience provides senior managers with an opportunity to build critical skills to become effective agency leaders, including a DiSC assessment. [Learn more](. 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