A step-by-step guide to seeking help

Leaders set the tone when they push through discomfort | Why marketing chiefs need C-suite relationships | Clear goals are the foundation of good workplace communication Created for {EMAIL} | [Web Version]( June 12, 2019 CONNECT WITH SMARTBRIEF  [LinkedIn]( [Facebook]( [Twitter]( [SmartBrief on Leadership]( [SmartBrief on Leadership]( Innovative Ideas. Ahead of the Curve. [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT  [] Leading Edge [] [Leaders set the tone when they push through discomfort]( Strong leaders can feel discomfort and act anyway, understanding that they are the driving force behind employee satisfaction, writes Julian Scadden, a business coach at Nexstar. "Employees are voting for your leadership every day when they choose to stay with you or find new opportunities," Scadden argues. [The Air Conditioning, Heating and Refrigeration News (free registration)]( (6/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [A step-by-step guide to seeking help]( When you need help, approach a colleague in private, be specific about what you need and seek collaboration rather than someone taking a problem away from you, writes Lolly Daskal. When the problem is overcome, publicly praise those who helped and be ready to give back when others need you, Daskal suggests. [Lolly Daskal]( (6/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Next Generation Audit: A new report The next generation of finance leaders and auditors will be tasked with implementing a wealth of transformational technologies which means it's more important than ever for them to understand how to leverage data and human capital. Read more about the biggest hurdles and common themes. [Read "Next Generation Audit" - the new KPMG and Forbes Insights Report]( ADVERTISEMENT [] Strategic Management [] [Why marketing chiefs need C-suite relationships]( Chief marketing officers who have close relationships with their C-suite peers and the board of directors are better able to influence strategy and attune their marketing efforts to match, according to research from McKinsey partners Biljana Cvetanovski and Jason Heller. "They're also much better at identifying and nurturing talent in house, especially talent that balances creativity and analytics," Cvetanovski says. [McKinsey]( (6/2019) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [The Future of HR Starts Now]( To weather technological, cultural and functional change, businesses will call upon their HR functions to lead the way forward. In this paper, [explore 6 key areas]( that should be at the forefront of the HR agenda. ADVERTISEMENT [] Smarter Communication [] [Clear goals are the foundation of good workplace communication]( Good internal communications are made easier when the company is clear about goals and key objectives, writes Alexander Maasik. "No system of organizational communication or culture works unless you and your team work on it day to day," Maasik notes. [The Next Web]( (6/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Truthful, transparent stories will win over employees]( Don't be afraid to use emotion -- and video -- to tell a good story that moves people to action, says journalist Soledad O'Brien. The stories you tell employees must be honest, transparent and have context, she notes. [Ragan]( (6/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Earn a free year of digital access to Barrons.com You'll receive unlimited access to the world's best insights on investing, markets and wealth. Refer SmartBrief to 5 colleagues and enjoy a free year of unlimited access to Barrons.com. Your Referral Link: smartbrief.com/Leadership/?referrerId=japnABMSAp&campaign=ad_barrons ADVERTISEMENT [] Customers First A weekly look at serving customers better [] [Social proof can lead to a better customer experience]( Social proof can lead to a better customer experience (Pixabay) Customers like to see others interacting with brands and broadcasting their experiences online, Syed Balkhi writes. This social proof can come in the form of reviews and ratings, stats to show sales to encourage customers to buy products, retweets of positive customer mentions and testimonials, and he adds, "If you want to build social proof on your website, start thinking about ways you can take your brand to the next level." [CustomerThink]( (6/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] In Their Own Words [] [Atlassian exec: Transparent culture extends to the C-suite]( Joining Atlassian as chief information officer has helped Archana Rao see firsthand the company's emphasis on culture and openness. "[A]nybody in the company can look up everything that I am trying to do, including my strategy, what I am putting in place, my quarterly business review, and how I am doing in terms of my key results," Rao says. [Forbes]( (6/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Daily Diversion [] ["Sesame Street" music adapts with the times]( "Sesame Street" music adapts with the times (Eduardo Munoz Alvarez/AFP/Getty Images) "Sesame Street" has been producing music that has both entertained and educated children for 50 years, in part by keeping current. Musical director Bill Sherman tests new material with his children, discarding anything they don't immediately like. [National Public Radio]( (6/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Editor's Note [] Call for Speakers: STEM Pathways Summit 2019 Are you an expert in an area of STEM/STEAM education? Do you want to share your story and strategies with your peers? If so, [submit a speaker proposal]( today for SmartBrief Education's sixth annual [STEM Pathways Summit]( in Washington, D.C. The event takes place at the District Architecture Center on Thursday, Oct. 24. [Submit a proposal](. [Learn more about the event](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [] There never was a good war or a bad peace. Benjamin Franklin, author, politician and inventor [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback](mailto:leadership@smartbrief.com) [Archive]( [Search]( Contact Us: Jobs Contact - jobhelp@smartbrief.com Advertising - [Laura Engel](mailto:lengel@smartbrief.com) Editor - [James daSilva](mailto:leadership@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â