4A's launches agency guide on brand safety

4A's launches agency guide on brand safety | Saatchi & Saatchi's "It's a Tide Ad" wins top Effie | Mcgarrybowen spotlights foster care with trash bags Created for {EMAIL} | [Web Version]( May 31, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [4A's launches agency guide on brand safety]( The American Association of Advertising Agencies in collaboration with IAB Tech Lab, the Trustworthy Accountability Group and the Brand Safety Institute, has created a Brand Safety Playbook for agencies and clients. "[T]his sets the framework for brand safety in total, which is inclusive of fraud and malware," says Louis Jones of the 4A's, adding, "We have to look at this as an evolving landscape." [Adweek (tiered subscription model)]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Comprehensive ad management for audiences worldwide Looking for simplicity in a sea of complexity? Discover the ad management solution that redefines how you work. [Show me how.]( ADVERTISEMENT [] Creative [] [Saatchi & Saatchi's "It's a Tide Ad" wins top Effie]( Saatchi & Saatchi's "It's a Tide Ad" campaign for Procter & Gamble won the top accolade of the Grand Effie at this year's Effie Awards U.S. The awards ceremony also named Droga5 New York, Ogilvy New York and Geometry New York as the most effective agency offices, while McCann Worldgroup, Ogilvy and Droga5 were awarded the top three agency networks, respectively. [Ad Age (tiered subscription model)]( (5/30), [MediaPost Communications]( (5/30), [Campaign US (free registration)]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mcgarrybowen spotlights foster care with trash bags]( Mcgarrybowen created a 60-second spot for nonprofit FosterMore, which features real people in New York City reacting in shock at a heap of trash bags that all display the message, "Foster kids get a trash bag and 10 minutes to pack up their lives. Let's talk about that." The spot is part of the organization's #DonateYourSmallTalk push, which urges people to discuss the issue of foster care to raise awareness. [Adweek (tiered subscription model)]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Agency Insider [] [Dentsu's under-30 top talent chat before heading to Cannes]( Under-30 executives from across Dentsu Aegis Network who were selected to attend this year's Cannes Lions Festival share their thoughts on mentors, how they've overcome professional struggles and the most useful career advice given to them. "The passions you have outside of the office allow you to bring fresh perspectives to your role," says Carat's Alex Brezzi, noting, "Ultimately, it makes you more effective." [Campaign US (free registration)]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [MediaCom's Smith talks trust, "analysis paralysis"]( MediaCom's Bhavana Smith talks in this podcast about rebuilding trust between agencies and brands and tackling "analysis paralysis" to effectively use data to drive growth. "Anything you can do to enhance a customer's experience is part of better marketing," she says. [Ad Age (tiered subscription model)]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to Keep Your Brand Safe in Programmatic Stay out of the headlines with learnings from the ultimate guide to contextual brand safety. Learn about programmatic risks, how contextual intelligence enables safety at scale, and how to boldly execute campaigns. [Download the guide]( today to move your advertising from cautious to confident. ADVERTISEMENT . Featured Content Marketing insights from SmartBrief [Survey Report: Landing Page Habits of Marketers]( surveyed its marketing and advertising audiences to learn more about marketers' habits and attitudes towards digital lead generation. Find out what 150+ marketers had to say! [Read the full report.](   [] Agency News [] [M/Six wins global agency partner for Electronic Arts]( M/Six wins global agency partner for Electronic Arts (Electronic Arts) GroupM's m/Six has reportedly won worldwide strategic external agency partner for Electronic Arts, after a competitive review which included incumbent Publicis Groupe's Starcom along with Havas and Omnicom Media Group's Hearts & Sciences. R3 estimates that the video game company invests $80 million each year in worldwide media. [Ad Age (tiered subscription model)]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Location data’s use in AI-driven segmentation Progressive advertising uses AI to quickly and easily identify data patterns, making it ideal for audience segmentation, personalization and targeting. Discover location data's importance in AI-driven segmentation. [Download the HERE Technologies' whitepaper now](. ADVERTISEMENT [] Media & Technology Trends [] [Executives: Today's programmatic marketing challenging]( Brand and agency executives are confronted with programmatic marketing challenges ranging from transparency, privacy and auction issues to rising costs. Digiday recaps highlights of these issues from attendees at its recent Programmatic Marketing Summit. [Digiday (free content)]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Launch for Leaders, Oct. 2-3, Los Angeles]( Workshop | Launch for Leaders, Oct. 2-3, Los Angeles In this two-day workshop, you will learn about conflict resolution, feedback performance, and how emotional intelligence will help make you more effective in leadership situations. This learning experience provides senior managers with an opportunity to build critical skills to become effective agency leaders and will include a DiSC assessment. [Learn more](. 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