DNA Seattle's Brown on coming out in advertising

Wunderman Thompson lets NHL Seattle interact with fans | Opinionated touts Deschutes' "drinkables" | Publicis recreates iconic TV living rooms with IKEA Created for {EMAIL} | [Web Version]( May 30, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [Wunderman Thompson lets NHL Seattle interact with fans]( Wunderman Thompson Seattle has created an interactive fan site for NHL Seattle, designed to enable fans to ask questions, give their input and generate excitement about the new National Hockey League team, which will make its debut in 2021. "The fan portal created by Wunderman Thompson is a way for us to talk directly to our fans and bring them into the creative process as we build a brand and game-day experience that you can only find in Seattle," says NHL Seattle CEO Tod Leiweke. [MediaPost Communications]( (5/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Comprehensive ad management for audiences worldwide Looking for simplicity in a sea of complexity? Discover the ad management solution that redefines how you work. [Show me how.]( ADVERTISEMENT [] Advertising Week [] [Opinionated touts Deschutes' "drinkables"]( Opinionated's new campaign for Deschutes Brewery, "It Comes With the Territory," reminds consumers in the brand's home region of the Pacific Northwest that it's "the beer of choice in the land of recreational cannabis." The push features out-of-home, print, radio and digital spots that tell consumers when they're not in the mood for cannabis edibles, they should opt for the brand's craft "drinkables" instead. [Ad Age (tiered subscription model)]( (5/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Publicis recreates iconic TV living rooms with IKEA]( Publicis recreates iconic TV living rooms with IKEA (Thomas Samson/AFP/Getty Images) Publicis Spain recreated the iconic living rooms from "Friends," "Stranger Things" and "The Simpsons" using IKEA furniture for a brand campaign in UAE. The "IKEA Real Life Series" is running across social and brand catalogs, and it includes in-store experiences and a site where consumers can buy items from the shows' living rooms. [The Drum (free registration)]( (5/29), [Adweek (tiered subscription model)]( (5/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Agency Insider [] [DNA Seattle's Brown on coming out in advertising]( DNA Seattle's Alan Brown writes about co-founding the agency at a time when he hadn't come out as gay at work, the shop's diverse leadership team and focus on inclusion, and why he regrets not coming out sooner. "I wish I'd reached into my soul long, long ago, and had the confidence to be who I am every day, and to be a champion for those who don't fit the mold of the image in our mind of the typical adman," he writes. [Ad Age (tiered subscription model)]( (5/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [PwC ECD Finkelstein talks creative leadership]( Jon Finkelstein, executive creative director of PwC's digital services and former executive at Ogilvy & Mather and Grip Limited, shares what he's learned from being a creative leader. "You don't have to be as much of an idea machine; you just need to be a good shepherd," he says, adding, "Be silly. The world needs more silly." [Adweek (tiered subscription model)]( (5/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Protect Digital Ad Spend from Invalid Traffic Invalid traffic (IVT) is a real problem for digital marketers. Do you have what it takes to fight it? [Download our essential guide]( to IVT protection to learn more about IVT, how the industry is responding, and the steps you can take to protect your campaigns. ADVERTISEMENT . Featured Content Sponsored content from Optimizely 81% say skills in experimentation will be essential for business growth]( emerging brands have transformed their market through experimentation. [Watch the video]( to learn how today's leading brands are winning customers based on the quality of their digital experiences. Featuring Dan Siroker, Optimizely Co-founder & Executive Chairman, and Matty Wishnow, Managing Director, Experience Design & Optimization at Accenture Interactive. [] Agency News [] [Leo Burnett welcomes back Winter as Detroit CCO]( Bob Winter is coming back to Leo Burnett after leaving in 2010 as the agency's first chief creative officer in Detroit and will manage General Motors' business. "Bob's reputation precedes him and I know that together we'll build a creative offering and work that will be the envy of the industry," says Nick Law of parent company Publicis Groupe. [Ad Age (tiered subscription model)]( (5/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Location data’s use in AI-driven segmentation Progressive advertising uses AI to quickly and easily identify data patterns, making it ideal for audience segmentation, personalization and targeting. Discover location data's importance in AI-driven segmentation. [Download the HERE Technologies' whitepaper now](. ADVERTISEMENT [] Media & Technology Trends [] [Report: Online behavioral targeting has low return]( Ads that use cookies for behavioral targeting get only a 4% increase in revenue, research conducted by the University of Minnesota, Carnegie Mellon University and the University of California at Irvine shows. These findings could affect advertisers' decisions as well as policy, as lawmakers closely examine privacy and data collection standards. [The Wall Street Journal (tiered subscription model)]( (5/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Virtual Workshop | Mothers@Agencies, Aug. 28-Dec. 4]( Virtual Workshop | Mothers@Agencies, Aug. 28-Dec. 4 Succeeding at the highest level at agencies while being a good parent can feel impossible. 4A's Mothers@Agencies leadership program has empowered women to better prioritize, take control, and create lasting change in their work and home lives. [Sign up here](. 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