4A's, David&Goliath unveil Conscious Creative Movement

4A's, David&Goliath unveil Conscious Creative Movement | Grey, Gillette celebrate a transgender man's first shave | TBWA says driving feels like flying in Nissan Leaf Created for {EMAIL} | [Web Version]( May 29, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [4A's, David&Goliath unveil Conscious Creative Movement]( [4A's, David&Goliath unveil Conscious Creative Movement]( (4A's Video Channel/YouTube) The 4A's and David&Goliath have partnered to launch the Conscious Creative Movement, an initiative to use advertising creative for social good, such as encouraging more diverse leadership, tackling homelessness and reducing carbon footprints. A short film shows creative executives discussing the project and 4A's President and CEO Marla Kaplowitz says, "Our agency community has the power to generate purposeful impact to change the lives of many, while also driving revenue and growth for their clients and brands." [Campaign US (free registration)]( (5/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Why Hispanics Will Spend More In Their Lifetime The average U.S. Hispanic household will spend ~$538,636 more than the average non-Hispanic White household over their lifetimes. With the rapid growth of Hispanic Americans, its critical corporations shift their investment priorities. [Get this data and more in the newest research report.]( ADVERTISEMENT [] Creative [] [Grey, Gillette celebrate a transgender man's first shave]( Gillette's spot from Grey Canada features Samson Bonkeabantu Brown, a transgender activist, being taught how to shave by his dad and ends with the copy, "Whenever, wherever, however it happens, your first shave is special." The ad debuted at Toronto's 2019 Inside Out LGBT Film Festival and on Facebook. [Ad Age (tiered subscription model)]( (5/28), [Adweek (tiered subscription model)]( (5/28), [The Drum (free registration)]( (5/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [TBWA says driving feels like flying in Nissan Leaf]( [TBWA says driving feels like flying in Nissan Leaf]( (Nissan USA/YouTube) TBWA's new spot for Nissan's Leaf Plus features a woman driving the vehicle suddenly flying freely through a city as a voice-over says, "This is how driving should feel." The campaign will also include social content from customers highlighting the car's driver assistance technology and one-pedal driving. [Ad Age (tiered subscription model)]( (5/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Agency Insider [] [Criteo's Spilman discusses diversity, mentoring]( Criteo's Mollie Spilman talks about the company's diversity initiatives and why mentoring is vital to increase female leadership and help women reach their true potential. "With a commitment to female empowerment and mentorship, companies can evolve in ways you'd never expect," she says. [Campaign US (free registration)]( (5/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [AR/VR offers "opportunities for monetization"]( GroupM's Kieley Taylor explores the opportunities for advertisers to engage with consumers by delivering meaningful experiences that incorporate virtual or augmented reality, including practical applications that allow people to virtually try products before purchase and the technology's power to entertain. "Signs are promising that the rising consumer time spent in entertaining AR/VR games will have some opportunities for monetization," she writes. [The Drum (free registration)]( (5/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to Keep Your Brand Safe in Programmatic Stay out of the headlines with learnings from the ultimate guide to contextual brand safety. Learn about programmatic risks, how contextual intelligence enables safety at scale, and how to boldly execute campaigns. [Download the guide]( today to move your advertising from cautious to confident. ADVERTISEMENT . Featured Content Marketing insights from SmartBrief [Survey Report: Landing Page Habits of Marketers]( surveyed its marketing and advertising audiences to learn more about marketers' habits and attitudes towards digital lead generation. Find out what 150+ marketers had to say! [Read the full report.](   [] Agency News [] [Huge becomes global communications AOR for Pantone]( Huge has been named as Pantone's worldwide communications agency of record, charged with supporting brand transformation across the US, APAC and EMEA. "Together, we will create the kind of transformative thought leadership that will not only further solidify Pantone as the global authority on color, but, more importantly, engage the next generation of emerging creatives and designers," says Huge's Jason Schlossberg. [Campaign US (free registration)]( (5/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Your Guide to Mobile Commerce The global mobile economy is worth 4.2% of the world's GDP. [Download our guide]( for key insights about what is fueling the growth of mobile commerce and how to get started. ADVERTISEMENT [] Media & Technology Trends [] [Amazon ad popularity could drive prices up]( [Amazon ad popularity could drive prices up]( (Leon Neal/AFP/Getty Images) Brands are expected to continue investing in Amazon's ad offerings and, as efforts start paying off, more inventory will be sold, which could lead to diminished availability and higher rates, writes Adam Levy. Amazon continually improves its ad offerings which enhance its popularity and "[t]here's even an opportunity for Amazon to develop its own ad optimization tools like Facebook or Google," writes Levy. [The Motley Fool]( (5/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [4A's names Juan Suarez as new SVP in Western Region]( Juan Suarez is the new senior vice president for Member Engagement & Development for the 4A's Western Region, replacing Jerry McGee, who left to take a new opportunity and to be closer to family. Based in Los Angeles, Suarez "has had a unique path across consulting, media, and ad tech, which makes him well positioned to help our members navigate the ever-changing landscape of our business," writes Mollie Rosen in an email to 4A's members. Click to learn [more about Suarez, including his contact details](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Workshop | Strategy for Non-Strategists, June 25, New York]( Workshop | Strategy for Non-Strategists, June 25, New York In this highly interactive one-day course for departments outside of strategy, you'll learn the fundamentals of strategic thinking. Teams will engage in live practice in key areas such as problem reframing, insight generation, and strategic articulation. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Don't dwell on what happened, no matter how bad it was. Find something else to do. Find something to do to help others. 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