Turnbull promoted to CEO of FCB New York, Canada

BBDO turns a Western into animation for AT&T | GS&P, Comcast bring back Slowsky turtle clan | StreetEasy showcases NYC in first TV ads Created for {EMAIL} | [Web Version]( May 28, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [BBDO turns a Western into animation for AT&T]( [BBDO turns a Western into animation for AT&T]( (AT&T/YouTube) BBDO's latest 90-second spot for AT&T's "More for Your Thing" cinema campaign blends the movie genres of Westerns and children's animation. The ad begins with a group of bandits derailing a steam train and then morphs into animation as each train car becomes an individual character, singing "gotta get back on the track." [The Drum (free registration)]( (5/24), [Ad Age (tiered subscription model)]( (5/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Why Hispanics Will Spend More In Their Lifetime The average U.S. Hispanic household will spend ~$538,636 more than the average non-Hispanic White household over their lifetimes. With the rapid growth of Hispanic Americans, its critical corporations shift their investment priorities. [Get this data and more in the newest research report.]( ADVERTISEMENT [] Creative [] [GS&P, Comcast bring back Slowsky turtle clan]( [GS&P, Comcast bring back Slowsky turtle clan]( (Xfinity/YouTube) Goodby, Silverstein & Partners is touting Comcast's Xfinity app with a series of spots that feature the brand's Slowsky turtle family, starring a more grown-up, millennial Bill Jr. who tries to bring his parents into the modern world. The campaign also includes a Snapchat filter that enables users to take a selfie with the Slowskys and featured a one-day takeover of Xfinity's Twitter account by Bill Jr. [Adweek (tiered subscription model)]( (5/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [StreetEasy showcases NYC in first TV ads]( [StreetEasy showcases NYC in first TV ads]( (StreetEasy/YouTube) Lightning Orchard has created StreetEasy's inaugural TV campaign that features real-life scenes of New York City with bubble overlays that tell viewers which neighborhood is being showcased. The NYC-focused push is running on cable, out-of-home displays and in cinemas and outdoor summer movie showings. [Ad Age (tiered subscription model)]( (5/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Agency Insider [] [Mirum's Seaford gives one-word answers]( Amanda Seaford, the first female CEO at WPP's Mirum, gives one-word answers to questions about advertising. She says "purpose" is the biggest opportunity, that "talent" keeps her up at night and that the agency is best described as "adventurous." [Campaign US (free registration)]( (5/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [McCann's Lund on what needs to change in advertising]( McCann Worldgroup UK CEO Mark Lund talks about his favorite tech, what adorned his bedroom wall as a teenager and what needs to change in advertising. "A slightly lazy sense of passivity/inferiority that has infected parts of the ecosystem," he says, adding, "In a world of increasingly intangible value, brand creation, definition and activation are vital." [The Drum (free registration)]( (5/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content Marketing insights from SmartBrief [Survey Report: Landing Page Habits of Marketers]( surveyed its marketing and advertising audiences to learn more about marketers' habits and attitudes towards digital lead generation. Find out what 150+ marketers had to say! [Read the full report.](   [] Agency News [] [Turnbull promoted to CEO of FCB New York, Canada]( FCB has promoted Tyler Turnbull, CEO of Canada, to the newly created role of group chief executive officer for New York and Canada. Tyler "is incredibly driven, fearless and talent-forward, recognizing the importance of having a truly inspired and engaged workforce across the board," says FCB Worldwide CEO Carter Murray. [MediaPost Communications]( (5/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Adult Facebook, Snapchat usage down, Instagram up]( Facebook and Snapchat users ages 18 and over in the US are spending around 38 and 26 minutes daily, respectively, on the platforms, while Instagram usage is on the upswing, according to eMarketer. The research firm attributes the changes to Facebook's drop in younger users and a move toward discouraging passive content consumption, Snapchat's app redesign and Instagram's increasing engagement through Stories and influencer content. [eMarketer]( (5/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Strategy Boot Camp, June 24, New York]( Workshop | Strategy Boot Camp, June 24, New York Strategists today are expected to be experts in endless topics, methods, and trends. In this course, we'll cover the mindset, toolset, and skill set any strategist needs for success. 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