Omnicom's Sherman on agency culture, personalization

Forsman & Bodenfors spotlights Hyatt experiences | LA LGBT Center, RPA reveal logo inspired by protests | WorkInProgress, Jimmy John's create "Vin de Sandwich" Created for {EMAIL} | [Web Version]( May 23, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [Forsman & Bodenfors spotlights Hyatt experiences]( [Forsman & Bodenfors spotlights Hyatt experiences]( (Hyatt/YouTube) Forsman & Bodenfors' "Find" campaign for Hyatt spotlights the exclusive experiences available to World of Hyatt members. A series of spots take viewers to New York, Los Angeles, San Francisco and Hong Kong to follow real customers on adventures like hiking with wolves, learning to surf or being trained in the art of bonsai. [The Drum (free registration)]( (5/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Which Brands Spent the Most on Facebook? Our Social Advertising Recap has the answers. Get an in-depth look at the top 10 advertisers on Facebook in 2018, including insight into how this list compares to the top advertisers across all of digital, and how strategies shift between digital and social platforms. [Read the report](. ADVERTISEMENT [] Creative [] [LA LGBT Center, RPA reveal logo inspired by protests]( The Los Angeles LGBT Center, with RPA, is marking its 50th anniversary by unveiling a new logo, "Forward for 50," which was created using aspects from historic protest signs to showcase the community's fight for equality. A video voiced by Patricia Arquette explains the creative process behind the new logo and pays tribute to the people who have made change happen. [MediaPost Communications]( (5/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [WorkInProgress, Jimmy John's create "Vin de Sandwich"]( [WorkInProgress, Jimmy John's create "Vin de Sandwich"]( (Jimmy John's/YouTube) WorkInProgress and Jimmy John's have launched a limited-edition Pinot Noir dubbed "Vin de Sandwich" to complement the chain's "Frenchie" sub. The wine and sub pairing is being promoted via a dedicated site and TV and digital spots, one of which features a man trying to waft the scent of his sandwich in the same way as a wine taster. [Campaign US (free registration)]( (5/22), [Ad Age (tiered subscription model)]( (5/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Agency Insider [] [Founding lessons from Fig's Donnelly]( Fig's Brady Donnelly writes about the lessons he learned from founding digital shop Hungry, including that some corporate traditions and work practices are still popular for a reason and that being a startup doesn't necessarily mean ditching everything that's come before. "Do not be different for the sake of it; do not always move fast; do not break everything," he writes. [Ad Age (tiered subscription model)]( (5/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Omnicom's Sherman on agency culture, personalization]( Omnicom Group's Peter Sherman chats in this podcast about the importance of retaining individual shop cultures when consolidating and connecting agencies and how increasingly high consumer expectations are changing advertising. "Delivering individualized experiences at scale at the right time and right place is no longer a nice-to-have, it's table stakes," he says. [Digiday (free content)]( (5/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Why Warmth Is Critical to Your Career]( If people think you have low interpersonal warmth, "you have something like a 1-in-2000 chance to make the top quartile of effectiveness as a leader," according to Kellogg School of Management Professor Loran Nordgren. [Read more](. ADVERTISEMENT . Featured Content Sponsored content from Optimizely 41% see Digital Experimentation as top driver of growth (over AI, automation, mobile)]( emerging brands have transformed their market through experimentation. Dan Siroker, Optimizely Co-founder & Executive Chairman, and Matty Wishnow, Managing Director, Experience Design & Optimization at Accenture Interactive share their thoughts on the shifting digital landscape. [Watch the video]( to learn how today's leading brands are winning customers based on the quality of their digital experiences. [] Agency News [] [MDC appoints private equity exec as inaugural COO]( Private equity executive Seth Gardner has been named as MDC Partners' first chief operating officer, reporting to CEO Mark Penn. "As we work to successfully operationalize MDC's central resources and build out best-in-class shared services, Seth's cross-functional skills and expertise will be invaluable," Penn says. [Adweek (tiered subscription model)]( (5/22), [MediaPost Communications]( (5/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 5 Digital Audio Trends You Need to Know 169M People are streaming audio weekly, which means your audience is listening. Following the lastest release of the industry's go-to resource on media usage, the Inifinite Dial, Pandora's experts outlined everything you need to know about the booming audio revolution. [Read it here](. ADVERTISEMENT [] Media & Technology Trends [] [Apple reconfigures Safari to enhance consumer privacy]( Apple is launching Privacy Preserving Ad Click Attribution for its Safari browser that would supersede traditional pixel-and-cookie ad monitoring and give consumers more privacy as they search and purchase items across the internet. While advertisers will still be able to acquire attribution data, third-parties like browser vendors, ad networks and search engines will have less access to data on specific users. [VentureBeat]( (5/22), [TechCrunch]( (5/22), [MediaPost Communications]( (5/22), [CNET]( (5/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Donate Your Small Talk Because just talking about foster care, can help foster care. [Learn more and Donate >]( ADVERTISEMENT [] Association News [] [Virtual Workshop | Mothers@Agencies, Aug. 28-Dec. 4]( Virtual Workshop | Mothers@Agencies, Aug. 28-Dec. 4 Succeeding at the highest level at agencies while being a good parent can feel impossible. 4A's [Mothers@Agencies leadership program]( has empowered women to better prioritize, take control, and create lasting change in their work and home lives. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] It's so simple to be wise. Just think of something stupid to say and then don't say it. 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