Podcast: Jeff Goodby on deepfake tech, tequila importing

BBDO spotlights the purpose behind CVS | Eleven says "It's Go Time" for Getaround | Admirable Devil unveils first TV ad for Orvis Created for {EMAIL} | [Web Version]( May 16, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [BBDO spotlights the purpose behind CVS]( [BBDO spotlights the purpose behind CVS]( (CVS/YouTube) BBDO's new campaign for CVS touts the brand's purpose-driven initiatives, including its ban on tobacco that started five years ago, its "Beauty Mark" pledge last year to make advertising more transparent and its new third-party testing of vitamin and supplement products. A spot showcases how the retailer is making it easier to "Treat yourself well." [Ad Age (tiered subscription model)]( (5/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Eleven says "It's Go Time" for Getaround]( [Eleven says "It's Go Time" for Getaround]( (Getaround/YouTube) Eleven Inc. has created car-sharing platform Getaround's inaugural worldwide integrated push, which includes a new logo, targeted TV, radio, digital, out of home, social and content collaborations, including one with Jonathan Van Ness from "Queer Eye." One spot, "It's Go Time," uses split screens to show a woman indulging in all of her favorite activities thanks to having easy access to the right car. [MediaPost Communications]( (5/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Admirable Devil unveils first TV ad for Orvis]( [Admirable Devil unveils first TV ad for Orvis]( (The Orvis Company/YouTube) Outdoors sporting goods retailer Orvis is launching the first TV spot in its 163-year history, which was created by Admirable Devil and shows the brand's employees enjoying outdoor activities surrounded by natural beauty, ending with the copy, "The Great Awaits." The push is also running across social and print. [Ad Age (tiered subscription model)]( (5/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Dailey's CCO ties ad diversity to inclusive workplaces]( Marcus Wesson, Dailey's chief creative officer, says diversity is "a systemic problem" in advertising that needs a holistic fix. "It seems as though when people hear the word 'general market,' unless you specify diversity, they won't offer it on their own," he says. [Campaign US (free registration)]( (5/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Podcast: Jeff Goodby on deepfake tech, tequila importing]( Goodby Silverstein & Partners co-founder Jeff Goodby talks in this podcast about the agency's use of deepfake technology to bring Salvador Dali "back to life," his favorite audiobooks, historic vandals and why he loves importing tequila. "It makes you do your other job better to have things on the side, whether it's fishing or painting or playing soccer or whatever you take seriously," he says. [Ad Age (tiered subscription model)]( (5/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Sources: Leo Burnett snaps up former FCB CCO Taylor]( FCB's former chief creative officer, Liz Taylor, has reportedly joined Leo Burnett in a worldwide creative leadership position. Sources report that Taylor will be based in Chicago and that her remit could extend beyond North America. [Adweek (tiered subscription model)]( (5/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Google enhances Display & Video 360 tools]( Google is enhancing tools for its programmatic buying platform, including privacy standards for connected TVs, linear TV capabilities and a consolidated workflow for connected and linear TV. Display & Video 360 has been integrated with IAB Tech Lab guidelines and provides tools such as frequency capping and the ability to manage reach and audience segmentation that meet privacy regulations. [Adweek (tiered subscription model)]( (5/14), [Marketing Land]( (5/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Virtual Workshop | Mothers@Agencies info session May 17]( Virtual Workshop | Mothers@Agencies info session May 17 Succeeding at the highest level at agencies while being a good parent can feel impossible. 4A's Mothers@Agencies leadership program has empowered women to better prioritize, take control, and create lasting change in their work and home lives. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] One of the things that attracted me to economics was its importance in improving people's lives. 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