GroupM's Schiekofer on keeping brands safe

David&Goliath, Jack in the Box create esports series | Serviceplan, Beck's create comics from WhatsApp chats | Callen creates first national TV ad for Clif Bar Created for {EMAIL} | [Web Version]( May 15, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [David&Goliath, Jack in the Box create esports series]( [David&Goliath, Jack in the Box create esports series]( (Jack in the Box/YouTube) David&Goliath has created a six-part animated digital series for Jack in the Box, which stars brand mascot big-headed Jack in creative themed around the Dallas Fuel esports team and its players and is running across digital and social platforms including Reddit, Gamespot and Xbox. "We worked extensively with Dallas Fuel players to understand their personalities, demeanors, likes and dislikes so we could play that back to the fans," says David&Goliath's Bobby Pearce. [The Drum (free registration)]( (5/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [Serviceplan, Beck's create comics from WhatsApp chats]( Beck's has unveiled a "Heroes of the Night" app, created with German agency Serviceplan Campaign International, which turns WhatsApp chats into comic books. Comic artist Matthias Schardt created 300 frames and consumers can choose from 10 characters, personalize their comic book chat with various features and background scenes, and share the finished comic across social. [The Drum (free registration)]( (5/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Callen creates first national TV ad for Clif Bar]( [Callen creates first national TV ad for Clif Bar]( (Clif Bar & Company/YouTube) Clif Bar & Co. has launched a "Make it Good" campaign from Callen that features the brand's first national TV ad, which stars a quirky guide who reminds viewers of the harm being done to the environment before saying, "If you like good things from a company that's pumped good into the world for 27 years, you should try Clif Bar," as he adopts the climber pose of the brand's logo. The push also includes cinema spots, social content and live events. [Ad Age (tiered subscription model)]( (5/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to Keep Your Brand Safe in Programmatic Stay out of the headlines with learnings from the ultimate guide to contextual brand safety. Learn about programmatic risks, how contextual intelligence enables safety at scale, and how to boldly execute campaigns. [Download the guide]( today to move your advertising from cautious to confident. ADVERTISEMENT [] Agency Insider [] [Under-30 female creatives share their perspective on advertising]( Female creatives under the age of 30 from Digitas NY, Digitas Chicago and GroupeConnect discuss creative inspiration, their predictions and diversity. "I've been on 20 sets and never worked with a female director," says Digitas Chicago's Christina Swan, noting, "The behind-the-scenes stuff is going to take a long time to rectify and ensure we have a diverse pipeline." [Campaign US (free registration)]( (5/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [GroupM's Schiekofer on keeping brands safe]( GroupM's Susan Schiekofer talks about brand safety, why no platform will ever be 100% safe and why agencies should use white lists rather than block lists. "A block list -- if you're going to try and capture everything, it's a fool's errand," she says. [Digiday (free content)]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Why Warmth Is Critical to Your Career]( If people think you have low interpersonal warmth, "you have something like a 1-in-2000 chance to make the top quartile of effectiveness as a leader," according to Kellogg School of Management Professor Loran Nordgren. [Read more](. ADVERTISEMENT [] Agency News [] [Possible NY names Calderon as group creative director]( Possible New York has appointed former Strawberryfrog Creative Director Aileen Calderon as its group creative director. She will oversee Volkswagen's creative business. [MediaPost Communications]( (5/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Google expands its advertising universe]( Google expands its advertising universe (Philippe Huguen/AFP/Getty Images) Although Google is top dog in online advertising with $116 billion in sales last year, it is expanding its ad universe with ads for its Maps, Discover service, YouTube, Gmail and other services. Its shopping service also gets new features with a shopping app, personalized results and the opportunity to buy products while watching YouTube. [Ad Age (tiered subscription model)/Bloomberg]( (5/14), [Reuters]( (5/14), [Adweek (tiered subscription model)]( (5/14), [Search Engine Land]( (5/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Launch for Leaders, Oct. 2-3, Los Angeles]( Workshop | Launch for Leaders, Oct. 2-3, Los Angeles In this two-day workshop, you will learn about conflict resolution, feedback performance, and how emotional intelligence will help make you more effective in leadership situations. This learning experience provides senior managers with an opportunity to build critical skills to become effective agency leaders and will include a DiSC assessment. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] I've never really taken anything very seriously. I enjoy life because I enjoy making other people enjoy it. 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