Vaynermedia, Budweiser to baseball fans: Call mom

Vaynermedia, Budweiser to baseball fans: Call mom | Creatives share stories of NYC's homeless via belongings | Stink Studios, Noble People, WeTransfer: Please leave Created for {EMAIL} | [Web Version]( May 10, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [Vaynermedia, Budweiser to baseball fans: Call mom]( [Vaynermedia, Budweiser to baseball fans: Call mom]( (Budweiser/YouTube) Vaynermedia's Mother's Day spots for Budweiser feature conversations Major League Baseball players have with their respective moms following key moments in their career, with a 90-second spot of Luis Severino using the remaining 60 seconds to urge fans to call their own mothers while they're waiting for the game to return. The Severino ad is running on Mother's Day on the MLB Network, and the campaign includes takeovers of in-stadium digital screens to promote "#CallYourMom." [Adweek (tiered subscription model)]( (5/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Protect Digital Ad Spend from Invalid Traffic Invalid traffic (IVT) is a real problem for digital marketers. Do you have what it takes to fight it? [Download our essential guide]( to IVT protection to learn more about IVT, how the industry is responding, and the steps you can take to protect your campaigns. ADVERTISEMENT [] Creative [] [Creatives share stories of NYC's homeless via belongings]( Forsman & Bodenfors creatives Simon Dolsten and Chris Bosler took time out from their jobs to partner with nonprofit Urban Pathways and photographer Gabriella Lincoln on a "Homeless Essentials" initiative, which showcases the lives of homeless people in New York City through the belongings they carry with them. The objects and accompanying stories are available to view as a digital exhibit, and Dolsten says, "We found out that for a homeless person, something as simple as wet wipes could mean getting back a sense of humanity." [Adweek (tiered subscription model)]( (5/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Stink Studios, Noble People, WeTransfer: Please leave]( [Stink Studios, Noble People, WeTransfer: Please leave]( (WeTransfer/YouTube) File-sharing brand WeTransfer, with Noble People and Stink Studios, has released a spot titled "Please Leave," which is voiced by writer Roxane Gay and urges creatives to get out into the world away from their digital screens and then "come back and use our tools to make some stuff, and make sure you take a break and get back out there again." The spot is running across digital and streaming services, including Hulu. [The Drum (free registration)]( (5/9), [Campaign US (free registration)]( (5/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to Keep Your Brand Safe in Programmatic Stay out of the headlines with learnings from the ultimate guide to contextual brand safety. Learn about programmatic risks, how contextual intelligence enables safety at scale, and how to boldly execute campaigns. [Download the guide]( today to move your advertising from cautious to confident. ADVERTISEMENT [] Agency Insider [] [Virtue's Farrelly mourns advertising's "linguistic" victims]( Virtue's Cameron Farrelly rails against advertising's history of appropriating music, movies, TV and the internet and rendering anything that was once good, meaningless. He takes particular aim at the recent appropriation of anything related to the word "culture," mourns its demise and writes: "Together we'll get through this. We'll replace culture's role with a new linguistic victim, vulnerable to our intentional reinvention on behalf of brands." [Adweek (tiered subscription model)]( (5/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Connelly Partners' Mak on her favorite ad]( [Connelly Partners' Mak on her favorite ad]( (Ogilvy Brazil/YouTube) Connelly Partners Creative Director Carissa Mak explains why "We All Can Take Care" from Ogilvy Brazil and Hasbro is her favorite recent ad. "Instead of pointing out all the reasons why boys should play with dolls, it just shows how a doll can aid any child in developing their sense of responsibility, empathy and respect," she says, adding, "Subtlety is the hero here." [The Drum (free registration)]( (5/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Your competitors are just a click away The consumer battlefield has shifted—today's leading brands are winning customers based on the quality of their digital experiences. Our Digital Experience Economy Report explores the strategies businesses are using to outpace the competition. [Get the report]( ADVERTISEMENT [] Agency News [] [Sources: Omnicom, WPP hit by J&J's slashed marketing budget]( Sources report "layoffs across the board" at the Omnicom and WPP agencies set up to serve Johnson & Johnson following marketing budget cuts by the company. Kantar Media reports that Johnson & Johnson's US media spend hit $943 million last year, down 13% from $1.08 billion in 2017, and sources say that revenue for the two dedicated shops is currently down nearly 50% compared with the same time in 2018. [Adweek (tiered subscription model)]( (5/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Media & Technology Trends [] [Google launches automated bidding for YouTube]( Google has made automated ad bidding available for ad inventory on YouTube, the company announced Wednesday. Other upgrades will let advertisers set up several distinct groups of ads in individual campaigns and tweak the messages of each group, access new placement options and develop creative elements in different ways. [MediaPost Communications]( (5/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Get a Free Gift - Ad Age Magazine at No Cost! Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Stay up-to-date with a complimentary subscription. No Credit Card Required. No Auto-Renewal and Absolutely No Cost. [Get your free subscription today.]( ADVERTISEMENT [] Association News [] [IPA Online Certificates]( IPA Online Certificates The 4A's offers the award-winning certificates through a partnership with its UK-based sister organization, the Institute of Practitioners in Advertising: - [IPA Commercial]((P&L skills development) - [IPA Global]( foundations (holistic advertising) - [IPA Digital]( Performance (digital training) - [IPA Eff Test]( (advertising effectiveness) [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] All you need is one person to say yes to an idea. Joy Mangano inventor and entrepreneur May is National Inventors Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â