Multiple agencies honored at ADC Annual Awards

Arnold, Progressive Insurance unveil the Motaur | LOLA MullenLowe, BK send in the "Birthday Clowns" | Publicis Seattle, slime show what "Aflac Isn't" Created for {EMAIL} | [Web Version]( May 7, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Arnold, Progressive Insurance unveil the Motaur]( [Arnold, Progressive Insurance unveil the Motaur]( (Progressive Insurance/YouTube) Arnold Worldwide's new campaign for Progressive Insurance introduces a new brand character, Motaur, who is half-man, half-motorcycle. Three TV spots running nationally on cable feature Motaur on his travels answering questions from bemused people about his appearance and feature the tagline "For those who were born to ride, there's Progressive." [Adweek (tiered subscription model)]( (5/6), [MediaPost Communications]( (5/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [LOLA MullenLowe, BK send in the "Birthday Clowns"]( Burger King's new out-of-home campaign from LOLA MullenLowe, the agency behind the brand's previous "Scary Clown Night" push, is again taking a dig at McDonald's by tapping into the fear 42% of Americans have of clowns, per Vox. "Birthday Clowns" features ads showing unhappy children next to clowns with copy that reads, "Birthdays should be happy," and encourages parents to have a "clown-free birthday party" at one of the chain's outlets. [Adweek (tiered subscription model)]( (5/6), [Ad Age (tiered subscription model)]( (5/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Publicis Seattle, slime show what "Aflac Isn't"]( [Publicis Seattle, slime show what "Aflac Isn't"]( (Aflac/YouTube) Publicis Seattle's latest spot for the "Aflac Isn't" campaign tells consumers how they can use the brand's supplemental insurance with the help of its duck mascot and a lot of green slime. "Slimy Summer" is running across digital and broadcast TV, and the brand will have experiential activations at four summer music festivals [MediaPost Communications]( (5/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Huge's Musante on what's going to save advertising]( Huge Chief Creative Officer Jason Musante spoke at a recent event about the agency's focus on "user centricity," its innovations -- including the invention of the smart tampon dispenser -- and the future of advertising. "I believe embracing data and technology to power our creativity is the answer," he said. [Campaign US (free registration)]( (5/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [4A's, agencies weigh in on ANA's ad fraud report]( Agency leaders responded to the Association of National Advertisers' recent report highlighting the decline of ad fraud with some skepticism, including GroupM's John Montgomery, who said, "The potential financial risk is still high for marketers who do not take robust actions to avoid ad fraud." Louis Jones of the 4A's talked how the association's proactive measures on the issue, such as the launch of the Advertiser Protection Bureau, are helping but noted agencies are "still sleeping with one eye open, because you just never know when that dam will break." [Adweek (tiered subscription model)]( (5/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Multiple agencies honored at ADC Annual Awards]( Droga5 won the Best of Show award at the Art Director's Club Annual Awards for its "The Truth Is Worth It" campaign for The New York Times. TBWA Worldwide was named Agency Network of the Year and additional US "best of" winners included DDB Chicago and BBDO Atlanta. [Adweek (tiered subscription model)]( (5/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [NBCUniversal steers ShoppableTV toward cable]( NBCUniversal steers ShoppableTV toward cable (Pixabay) Comcast's NBCUniversal is combining smartphones with home shopping to produce ShoppableTV, which will run across many of the company's assets, including Bravo, E!, CNBC Prime and the USA Network. Viewers can buy products they see on the programming by scanning on-screen QR codes which will link them to websites where they can make purchases. [Ad Age (tiered subscription model)]( (5/6), [TechCrunch]( (5/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Virtual Workshop | Mothers@Agencies info session May 17]( Virtual Workshop | Mothers@Agencies info session May 17 Succeeding at the highest level at agencies while being a good parent can feel impossible. 4A's Mothers@Agencies leadership program has empowered women to better prioritize, take control, and create lasting change in their work and home lives. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] I went to all the big names that you could think of and they said, 'We don't need it -- no woman has asked us for that.' So I went into manufacturing myself. Marion Donovan, inventor of Pampers diapers May is National Inventors Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â