FCB Red reveals Bud Light Rainbow for Pride Month

4A's, Made of Millions urge agencies to talk about mental health | Arnold's chilling spot calls for 3D printed gun ban | FCB Red reveals Bud Light Rainbow for Pride Month Created for {EMAIL} | [Web Version]( May 6, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [4A's, Made of Millions urge agencies to talk about mental health]( The 4A's and nonprofit Made of Millions have launched a "Dear Manager" campaign for Mental Health Awareness Month, which features digital and out-of-home creative in which agency staff ask their managers to engage in discussions about how their mental health issues can be better supported at work. The push will continue with "Nominate a CEO," which will encourage agency leaders to publicly share their own personal mental health experiences and nominate their peers to do so too. [Adweek (tiered subscription model)]( (5/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [Arnold's chilling spot calls for 3D printed gun ban]( [Arnold's chilling spot calls for 3D printed gun ban]( (Stop Handgun Violence/YouTube) Arnold has created a "Ban 3D Printed Guns" public awareness spot for nonprofit Stop Handgun Violence that shows still images of 3D-printed schoolchildren trying to escape an active shooting incident. The short film ends by urging viewers to visit a dedicated site where they can lobby their Congress member to call for a national law banning 3D guns. [Campaign US (free registration)]( (5/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [FCB Red reveals Bud Light Rainbow for Pride Month]( FCB Red reveals Bud Light Rainbow for Pride Month (Bryan Bedder/Getty Images) FCB Red unveiled an aluminum Bud Light Rainbow bottle at the GLAAD Media Awards that will be available in stores during June for Pride Month. "Bud Light has been a supporter of the LGBTQ+ community since the '80s, and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTQ+ community," says Bud Light's Andy Goeler. [Adweek (tiered subscription model)]( (5/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [VB&P unveils app to help women progress in advertising]( Venables Bell & Partners has created an app called Fellow that aims to give women in advertising "the tools needed to meet relatable mentors, rise within their agency walls and elevate their careers beyond them," the app's site states. Goodby Silverstein & Partners, RPA and Wieden+Kennedy are among agencies that are keen to beta test the app, says VB&P's Aisha Hakim. [Adweek (tiered subscription model)]( (5/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Sorrell talks data, digital, programmatic]( Sorrell talks data, digital, programmatic Sorrell (Wpa Pool/Getty Images) S4 Capital's Martin Sorrell talks about the company's robust growth in the first quarter and why it's focusing on the "holy trinity: first-party data, driving digital content and programmatic." He also discusses why data is "not the enemy of creativity as some might [see] it but it actually makes creativity more effective." [Ad Age (tiered subscription model)]( (5/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content Sponsored content from Northwestern's Kellogg School of Management - [Why Bosses Cut Some Employees Slack for Bad Behavior]( - [Tips to Keep Your High Performers Happy]( - [How to Prepare a Stellar Business Presentation]( - [How to Motivate Employees]( - [The Best Leaders Share This Trait]( [] Agency News [] [CCO Liz Taylor departs FCB Chicago]( FCB Chicago is saying goodbye to Chief Creative Officer Liz Taylor, who has been in the role for more than two years. Sources report she is moving on to a more senior leadership role at an unnamed agency. [Adweek (tiered subscription model)]( (5/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Addressable TV gains increasing praise, less resistance]( Consumer packaged goods, financial services and insurance companies have been testing the addressable TV ad waters, but some brands are still skeptical that the reach has scaled to a mass that makes the investment profitable, writes Marty Swant. Nonetheless, ad-tech companies, TV networks and television manufacturers are launching products and services to enable brands to more efficiently target consumer demographic groups when and where they're most receptive. [Adweek (tiered subscription model)]( (5/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Launch for Leaders, Sept 18-19, New York]( Workshop | Launch for Leaders, Sept 18-19, New York In this two-day workshop, you will learn about conflict resolution, feedback performance and how emotional intelligence will help make you more effective in leadership situations. This learning experience provides senior managers with an opportunity to build critical skills to become effective agency leaders, including a DiSC assessment. [Learn more](. 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Stephanie Kwolek, inventor of industrial fibers used in Kevlar May is National Inventors Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â