Digitas creates AR "JFK Moonshot" documentary app

Digitas creates AR "JFK Moonshot" documentary app | Energy BBDO, Drano terrify Spotify podcast listeners | 180LA creates storybook to inspire working moms Created for {EMAIL} | [Web Version]( May 3, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [Digitas creates AR "JFK Moonshot" documentary app]( Digitas creates AR "JFK Moonshot" documentary app (AFP/Getty Images) Digitas, with Unit9, has created an augmented reality documentary app for the John F. Kennedy Presidential Library and Museum that tells the story of how President Kennedy's vision led to the 1969 Apollo 11 moon landing. The "JFK Moonshot" app features historical artifacts, archival video and interactive games, and will be released on May 29 to mark what would have been the 102nd birthday of Kennedy. [The Drum (free registration)]( (5/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [Energy BBDO, Drano terrify Spotify podcast listeners]( Energy BBDO, Drano terrify Spotify podcast listeners (Pixabay) Energy BBDO has created a Spotify horror podcast for Drano, "Tales from the Drain," that taps into the fear and disgust people feel about hair and other stuff that clogs bathroom drains. The podcast is being promoted with out-of-home bus shelter ads and paid advertising on Spotify. [Ad Age (tiered subscription model)]( (5/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [180LA creates storybook to inspire working moms]( [180LA creates storybook to inspire working moms]( (University of Phoenix/YouTube) 180LA has created an original book titled "The Dragon Who Learned to Fly" for The University of Phoenix to encourage working mothers to take up adult learning courses. A 60-second spot features a boy narrating the book and intersperses the tale of the mother dragon in the storybook and a mom at work, before both are shown how to fly, literally and metaphorically. [Ad Age (tiered subscription model)]( (5/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Heat's Roger Chang: How advertising can be socially progressive]( Heat's Roger Chang offers advice to advertisers from an Asian American perspective, including the need for brands to give a voice to new communities, to push past traditional boundaries and to show empathy to consumers. "Our industry has a special calling to enlighten, break barriers and bridge gaps," he writes. [Adweek (tiered subscription model)]( (5/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Perspective: Being a deaf art director in advertising]( Experienced art director at various agencies and currently in a similar role at Amazon, Michael Nesmith talks about life as a deaf art director, how the company provides him with a full-time sign language interpreter for meetings and how his "visual intuition gives [him] an advantage" when it comes to creative. He also discusses why advertising should invest in "people with different abilities because any fresh perspective on human behavior is valuable." [Campaign US (free registration)]( (5/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Leo Burnett Worldwide's Mark Tutssel announces retirement plans]( Mark Tutssel, global chief creative officer and executive chairman of Leo Burnett Worldwide, is retiring at the end of June after 34 years of working at the agency. "I will leave Leo Burnett with the greatest pride and love for its people and their commitment to the power of creativity," Tutssel said in a statement. [Adweek (tiered subscription model)]( (5/2), [The Drum (free registration)]( (5/2), [Ad Age (tiered subscription model)]( (5/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Target Media Network rebrands, expands ad efforts]( Target Media Network rebrands, expands ad efforts (Scott Olson/Getty Images) The Target Media Network is being rebranded as Roundel -- a nod to its circular bull's-eye logo -- and has ambitions to attract more brands that want to use its first-party and supporting data to power campaigns on websites, social and video channels and new areas such as linear TV. The ad network currently serves more than 1,000 partners, including numerous consumer packaged goods companies along with heavyweights such as Disney and Allstate Insurance. 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