Leo Burnett, Capri Sun tell kids to take a stand

Leo Burnett, Capri Sun tell kids to take a stand | 72andSunny, Axe urge men to soak up "bathsculinity" | DDB Sydney creates pop-up "GoT" cemetery Created for {EMAIL} | [Web Version]( April 18, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Leo Burnett, Capri Sun tell kids to take a stand]( [Leo Burnett, Capri Sun tell kids to take a stand]( (Capri Sun/YouTube) After last year's anti-bullying "Together Table" event on the National Mall, Capri Sun has joined with Leo Burnett to encourage children to take the initiative in a campaign called "Hold My Pouch." The brand released the first ad for over-the-top, television and social, touting the power of students to take positive action against lunchtime exclusion. [MediaPost Communications]( (4/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [72andSunny, Axe urge men to soak up "bathsculinity"]( [72andSunny, Axe urge men to soak up "bathsculinity"]( (Axe/YouTube) 72andSunny Amsterdam and Axe are encouraging men to discover their "bathsculinity" in a humorous series of spots that star comedian and actor Lil' Rel Howery taking a soak in the tub. "[S]tereotypes are being recognized for what they are and men are being encouraged to express themselves more freely and to look after themselves," says 72andSunny Amsterdam's Adam Koppel. [The Drum (free registration)]( (4/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [DDB Sydney creates pop-up "GoT" cemetery]( DDB Sydney created a pop-up graveyard in Centennial Park in Sydney for Foxtel that featured over 30 handcrafted headstones for the characters who have died so far in "Game of Thrones." DDB Australia's Ben Welsh said, "When you're dealing with show like this, with such an obsessive fan base, you've really got to pull out all the stops." [Ad Age (tiered subscription model)]( (4/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Virtue's Farrelly really, really doesn't like read receipts]( Virtue Worldwide's Cameron Farrelly talks in this podcast about his vinyl collection, how creativity can become an obsession and his fondness for hoarding. He also blasts read receipts on messaging, describing them as "a catalyst for impatience and paranoia" and saying to the people who use the feature, "Who ... do you think you are?" [Ad Age (tiered subscription model)]( (4/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Founding lessons from hi5.agency's Joyner]( Hi5.agency's Hilary Joyner writes about co-founding the shop and how an initial focus on securing new business resulted in neglect of staff development -- a situation that is now being rectified with education programs, personal development plans, team-building outings and more. "No agency is perfect, but I've discovered through the trials and tribulations of setting up a new shop that the people and the energy they create is everything," she writes. [Ad Age (tiered subscription model)]( (4/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Interbrand to handle post-merger rebrand for BB&T, SunTrust]( Omnicom's Interbrand has been chosen by BB&T and SunTrust to handle the branding for what will become America's sixth largest bank after the firms' merger. The agency is tasked with naming the new company and creating its brand identity and positioning. [MediaPost Communications]( (4/17), [Winston-Salem Journal (N.C.)]( (4/17), [American Banker online (free content)]( (4/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [NBCU, LA 2028 team to sell ads across 4 Olympics]( NBCU, LA 2028 team to sell ads across 4 Olympics (Chris J Ratcliffe/Getty Images) NBCUniversal, LA 2028 and Team USA are partnering from 2021 to 2028 to enable advertisers to buy ads and sponsorships from one sales team for the Olympics and Paralympics, spanning 2022's Beijing Winter Games, 2024's Paris Summer Games, the Winter Games in 2026 and the LA 2028 Summer Games. "This partnership between NBCUniversal and LA 2028 is a true first for the industry and gives marketers the opportunity to make an unrivaled economic and cultural impact," says NBCU's Linda Yaccarino. [Adweek (tiered subscription model)]( (4/17), [Broadcasting & Cable]( (4/17), [Variety online]( (4/17), [Ad Age (tiered subscription model)]( (4/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Virtual Workshop | Mothers@Agencies, Aug. 28-Dec. 4]( Virtual Workshop | Mothers@Agencies, Aug. 28-Dec. 4 Succeeding at the highest level at agencies while being a good parent can feel impossible. 4A's [Mothers@Agencies leadership program]( has empowered women to better prioritize, take control, and create lasting change in their work and home lives. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Stress is caused by being 'here' but wanting to be 'there.' 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