McCann gives organ donors "Second Chances" on tickets

McCann gives organ donors "Second Chances" on tickets | MullenLowe, Monster show bleak reality of job search | Zambezi brings in top athletes for Beats by Dre Created for {EMAIL} | [Web Version]( April 17, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [McCann gives organ donors "Second Chances" on tickets]( [McCann gives organ donors "Second Chances" on tickets]( (Donate Life California/YouTube) Donate Life California's new campaign from McCann New York, Casanova//McCann and McCann Canada, "Second Chances," involves a collaboration with several police departments, where drivers whose licenses prove they are organ donors are simply given warnings for minor traffic violations. A short video explains the initiative and shows real drivers who are organ donors reacting to being given a second chance by police in return for the fact they are giving a second chance to others. [Adweek (tiered subscription model)]( (4/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [MullenLowe, Monster show bleak reality of job search]( [MullenLowe, Monster show bleak reality of job search]( (Monster/YouTube) MullenLowe Group's "This Isn't Working Anymore" campaign for Monster features a series of spots that highlight the emotional toll inflicted by the experience of looking for a new job, before signposting viewers to the brand's services. "In a world where the average time spent reviewing a resume is just 31 seconds, this new global campaign taps into the frustration of the individual," say Dave Weist and Tim Vaccarino of MullenLowe U.S. [Adweek (tiered subscription model)]( (4/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Zambezi brings in top athletes for Beats by Dre]( [Zambezi brings in top athletes for Beats by Dre]( (Beats by Dre/YouTube) Zambezi's 60-second spot for Beats by Dre touts the brand's Powerbeats Pro earphones with top athletes, including LeBron James, Serena Williams, Odell Beckham Jr. and Simone Biles. The ad is set to Beck's "Saw Lightning" and directed by Hiro Murai, who also directed "This Is America" for Childish Gambino. [Adweek (tiered subscription model)]( (4/15), [Ad Age (tiered subscription model)]( (4/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [FCB Chicago's Rosselli on agencies and gender equality]( FCB Chicago's Victoria Rosselli discusses how brands and agencies showing support for Women's History Month simply with stunts and campaigns doesn't go far enough in the quest for equality. "Instagram posts aren't enough. We need men supporting women. Men creating work that inhibits the male gaze. Recruiters hiring diverse talent," she says. [Campaign US (free registration)]( (4/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How these agency chiefs were molded by immigrant backgrounds]( S4 Capital's Martin Sorrell, Iris Worldwide's Dipti Bramhandkar and Quiet Storm's Rania Robinson write about how their immigrant backgrounds have influenced their careers in advertising. "Looking in from the outside makes you root for people. The edge is where culture is created. ... The edge is where creativity lives," Bramhandkar writes. [The Drum (free registration)]( (4/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Sources: Peloton seeks digital shop after first round fails]( Peloton is still seeking a digital agency after reportedly dismissing all the shops involved in the first round of its recent review. The brand has confirmed that Mekanism will stay on board as creative agency of record and is reportedly preparing for an initial public offering later this year. [Adweek (tiered subscription model)]( (4/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Facebook refines business tools]( Facebook refines business tools (Pixabay) Facebook has simplified its Ads Manager interface to improve navigation and simplify campaign management and is offering a new cost cap bidding strategy. Later this year, Facebook plans to implement Business Manager changes to make it easier for agencies to onboard new clients, organize assets and look at past reports. [Marketing Land]( (4/16), [Adweek (tiered subscription model)]( (4/16), [MediaPost Communications]( (4/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Launch for Leaders, Sept 18-19, New York]( Workshop | Launch for Leaders, Sept 18-19, New York In this two-day workshop, you will learn about conflict resolution, feedback performance and how emotional intelligence will help make you more effective in leadership situations. This learning experience provides senior managers with an opportunity to build critical skills to become effective agency leaders, including a DiSC assessment. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] It's not the load that breaks you down. 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