W+K again claims A-List crown at Ad Age awards

4A's, ad groups urge Texas privacy law rethink | Mono, Leinenkugel's targeting millennials | Deutsch, H&R Block give Tax Day respite with #SlothStream Created for {EMAIL} | [Web Version]( April 16, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [4A's, ad groups urge Texas privacy law rethink]( The American Association of Advertising Agencies, American Advertising Federation, Interactive Advertising Bureau and Association of National Advertisers are among those who have written to Texas lawmakers urging them to reconsider the state's proposed privacy bill, which not only demands opt-in consent for data used for ad targeting but also for data employed to prevent fraud. The proposed legislation "fails consumers" and will "desensitize" them via incessant opt-in requests, resulting in people feeling they have lost "their sense of control over their privacy," the letter states. [MediaPost Communications]( (4/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Mono, Leinenkugel's targeting millennials]( Mono, Leinenkugel's targeting millennials (Mike Hewitt/Getty Images) Leinenkugel's and Mono are launching a "Take Back Summer" campaign to promote the beer brand to a wider demographic. Spots feature millennial "work martyrs" enjoying summer activities like a boating trip and a rooftop party, with additional campaign elements, including Spotify and Pandora ads, product release videos, user-generated content on Facebook, a Snapchat lens and Instagram GIPHY stickers. [MediaPost Communications]( (4/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Deutsch, H&R Block give Tax Day respite with #SlothStream]( H&R Block and Deutsch created an all-day Twitter livestream on Tax Day that starred Paco, a 9-year-old sloth, chilling out in an enclosure, mostly napping and snacking. The concept revolved around transforming Tax Day into Relax Day and was touted with #SlothStream. [Adweek (tiered subscription model)]( (4/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Why brands, agencies need candor, collaboration]( Brands and agencies must foster a culture of respect, with clients recognizing agencies as creative and strategic partners there to challenge ideas and deliver the best solutions to business problems, writes ADCOLOR's Marc Stephenson Strachan. "My best agency relationships and some of the best work delivered were the results of candid, straightforward conversations, sprinkled with a dash of clear but challenging direction and collaboration," he writes. [Adweek (tiered subscription model)]( (4/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K again claims A-List crown at Ad Age awards]( Wieden+Kennedy won the highest accolade at Ad Age's A-List & Creativity Awards Gala for the second consecutive year, claiming top spot on the A-List as well as taking home the Creativity Award for Campaign of the Year for "Dream Crazy" for Nike. Second place on the A-List was awarded to Goodby, Silverstein & Partners, while Giant Spoon rounded out the top three. [Ad Age (tiered subscription model)]( (4/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Oscar Health on the hunt for creative shop]( Insurance startup Oscar Health is reportedly launching a competitive creative agency review, with its most notable past work created with Mother New York. The brand invested $1.4 million last year on paid media, per Kantar Media, and new Chief Marketing Officer Ivan Wicksteed says his annual marketing budget stands at an estimated $30 million. [Adweek (tiered subscription model)]( (4/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Facebook merging show, video page templates]( Facebook merging show, video page templates (Omar Havana/Getty Images) Facebook will soon be turning dedicated Watch show pages into broader video pages and launch a Series feature that enables video-makers to upload episodes to video and standard pages, according to a Digiday report. Facebook has also been spotted running tests in which Stories and News Feed posts -- including pictures, videos and sponsored posts -- are merged into a single interface that can be tapped to read through them. [Digiday (free content)]( (4/16), [The Verge]( (4/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Strategy for Non-Strategists, May 8, New York]( Workshop | Strategy for Non-Strategists, May 8, New York No matter what it says on your business card, today you're expected to be a strategist. In this highly interactive one-day course for departments outside of strategy, you'll learn the fundamentals of strategic thinking. Teams will engage in live practice in key areas such as problem-reframing, insight-generation and strategic articulation. [Learn more](. 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