W+K, Nike instantly applaud Tiger Woods' comeback

Publicis buys Epsilon for $4.4B | W+K, Nike instantly applaud Tiger Woods' comeback | Stephen Curry is the new face of Rakuten Created for {EMAIL} | [Web Version]( April 15, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [Publicis buys Epsilon for $4.4B]( Publicis Groupe is spending $4.4 billion to acquire data intelligence firm Epsilon in a deal that's expected to be completed in the third quarter. "With the acquisition of Epsilon, Publicis Groupe is bringing the necessary technology, expertise and the talent to complement our offer in creativity, media and business transformation, and help our clients leapfrog their competition and grow profitably," Publicis CEO Arthur Sadoun said. 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"Tiger Woods: Same Dream" spotlights the highs and lows of the player's career, emphasizing how his ambition has never wavered, and ends by showing Woods as a boy declaring, "I'm gonna beat Jack Nicklaus." [Adweek (tiered subscription model)]( (4/14), [Ad Age (tiered subscription model)]( (4/14), [The Drum (free registration)]( (4/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Stephen Curry is the new face of Rakuten]( [Stephen Curry is the new face of Rakuten]( (Rakuten/YouTube) Rakuten, with Duncan Channon, has unveiled two national TV spots starring new brand spokesperson, basketball star Stephen Curry, which tout the digital retailer's cash-back offer. The spots continue the brand's "Life to the Power of R" campaign, which boosted brand awareness within three weeks by eight points and quadrupled daily searches, the company reports, and the new Curry spots are part of its aim to compete with Amazon, Google and Facebook, Larissa Faw writes. 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