W+K, Travel Oregon continue whimsical campaign

W+K, Travel Oregon continue whimsical campaign | McCann makes a "brain" in NYC to spotlight opioids | FCB Global's Credle: Purpose is all about why your brand exists Created for {EMAIL} | [Web Version]( April 8, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [W+K, Travel Oregon continue whimsical campaign]( [W+K, Travel Oregon continue whimsical campaign]( (Oregon/YouTube) Wieden+Kennedy is continuing Travel Oregon's "Only Slightly Exaggerated" campaign with an animated spot that whimsically showcases all the state has to offer with a cast of human, animal and magical characters. The ad is running across TV, cinema and out-of-home, and the push includes immersive digital content, GIFs and downloadable posters, wallpapers and postcards. [The Drum (free registration)]( (4/5), [Adweek (tiered subscription model)]( (4/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Innovid Releases Global Video Benchmarks [Download Innovid's 2018 Global Video Benchmarks Report]( for the most comprehensive view of connected TV and digital video advertising available today. ADVERTISEMENT [] Creative [] [McCann makes a "brain" in NYC to spotlight opioids]( [McCann makes a "brain" in NYC to spotlight opioids]( (Shatterproof HQ/YouTube) McCann Health's activation in New York's Herald Square for nonprofit Shatterproof features a sculpture of the human brain made up of 9,000 pink carnations with the gradual addition of black poppies to show how opioids affect brain activity and cause addiction. A short video shows people reacting to the "HopeStems" installation and urges viewers to remove the stigma attached to opioid addiction that prevents people from seeking help. [Adweek (tiered subscription model)]( (4/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The Future of the Agency Business this May 14 - 15 400 agencies take in 30 sessions over 2 days — all focused on driving revenue. Management consulting firms, in-house agencies, client marketing chiefs and search consultants all reveal their plans for the agency space. Plus, Wieden, Droga, R/GA, Huge, PublicisSapient share best practices. Limited Seating Left - [Register Now >]( ADVERTISEMENT [] Agency Insider [] [FCB Global's Credle: Purpose is all about why your brand exists]( FCB Global's Susan Credle spoke at a recent event about the meaning of brand purpose, which should focus on why your company exists. "If a brand is trying to be all things to all people, or fake, you tend to back away, just like you do with people," she said, adding, "Honestly knowing why you exist allows you to do things in a much braver way." [Campaign US (free registration)]( (4/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Disability: Advertising's forgotten diversity problem]( Disability is the often forgotten element in diversity and inclusion initiatives, confined to the occasional outing in creative but rarely discussed in the efforts to improve agency workplace diversity, writes Designsensory's Josh Loebner. "In an industry that celebrates creative iconoclasts, hiring managers should consider people with disabilities for out-of-the-box ideas and as daily problem solvers," he writes. [Adweek (tiered subscription model)]( (4/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Once Upon a Time moves into US with IdeaWork purchase]( Once Upon a Time, based in London, has bought New York-based digital and branding shop IdeaWork Studios in an undisclosed deal. The acquisition gives Once Upon a Time US offices in New York, Las Vegas and Santa Barbara, Calif. 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The company expects 2019 to be another record year with projected total ad spend of $217 billion. [Marketing Dive]( (4/5), [The Wall Street Journal (tiered subscription model)]( (4/5), [AdExchanger]( (4/5), [MediaPost Communications]( (4/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Strategy for Non-Strategists, May 8, New York]( Workshop | Strategy for Non-Strategists, May 8, New York No matter what it says on your business card, today you're expected to be a strategist. In this highly interactive one-day course for departments outside of strategy, you'll learn the fundamentals of strategic thinking. Teams will engage in live practice in key areas such as problem-reframing, insight-generation and strategic articulation. [Learn more](. 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