Decisions 20/20: Data challenges top discussions

Decisions 20/20: Data challenges top discussions | The Richards Group, Orkin say relax without pests | AKQA Portland, celebs shows off a revamped Palms Created for {EMAIL} | [Web Version]( March 29, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Decisions 20/20: Data challenges top discussions]( Decisions 20/20: Data challenges top discussions (Pixabay) Technology, fraud, data and privacy were hot topics at 4A's Decisions 20/20, writes Jason Damata, and the Federal Trade Commission's Noah Phillips talked about the data privacy challenges facing advertisers due to the current lack of federal regulation. There was consensus, Damata writes, that advertising must become more data-driven and aligned with business outcomes, but also confusion about how to put that into practice with current data challenges. [TV[R]EV]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [The Richards Group, Orkin say relax without pests]( [The Richards Group, Orkin say relax without pests]( (Orkin Pest Control/YouTube) The Richards Group's campaign for Orkin Pest Control features several spots that show people relaxing in various scenarios at home with accompanying copy such as, "Gary's granola is not fortified with rodent excrement" and "Darrell does not have a spider ovulating in his mouth." The brand "recognized the power of a simple, strong idea and immediately gave us the green light," says The Richards Group's David Morring. [Adweek (tiered subscription model)]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [AKQA Portland, celebs shows off a revamped Palms]( [AKQA Portland, celebs shows off a revamped Palms]( (Palms TV/YouTube) AKQA Portland's new campaign for the Palms Casino Resort in Las Vegas features an anthem spot titled "Unstatus Quo," which showcases its $690 million renovation with a host of stars, including Cardi B, Rita Ora, Marshmello and Emily Ratajkowski. The push spans out-of-home, print, social and digital and includes a revamped website that enables consumers to book rooms, buy show tickets and make dinner reservations. [The Drum (free registration)]( (3/28), [Ad Age (tiered subscription model)]( (3/28), [Adweek (tiered subscription model)]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Podcast: How agencies are tackling supply chain transparency]( "The Big Story" podcast dives into the discussion at 4A's Decisions 20/20 regarding how agencies are monitoring the transparency of supply chains. Havas Media has cut down its supply chain exchange partners to eight from 40, and the agency, with Hearts & Science, IPG Mediabrands and Essence, also spotlighted the nontransparent practices occurring in exchanges. [AdExchanger]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How to inspire female talent through informal mentoring]( Greatest Common Factory's Karen Jacobs writes about how informal mentoring instilled her with the confidence to co-found an agency, and calls for agency leaders to pay it forward to the next generation of female talent. Give young women the chance to seize opportunities, invite them to meetings outside their focus to give them a big picture view of how agencies work and seek their input in an encouraging way to build their confidence, she writes. [Adweek (tiered subscription model)]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Spark Foundry wins a slice of NBCU's media account]( Publicis Media's Spark Foundry has won the media buying and planning business for NBC Universal's NBC Entertainment and Syndication, replacing incumbent WPP's Essence following a competitive review. Kantar Media reports that NBCU invests an annual $1 billion in US paid media, and that NBC's 2017 media ad investment totaled $233 million. [MediaPost Communications]( (3/28), [Adweek (tiered subscription model)]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Blockchain growing as digital advertising tool]( Blockchain growing as digital advertising tool (Pixabay) Blockchain is expected to become more integrated in ad products and solutions, according to a new GroupM report, "Blockchain & Marketing." The report touts blockchain benefits for digital advertising such as reduced costs and fraud, and increased efficiency, and highlights steps marketers can take to maximize the distributed ledger technology. [Marketing Dive]( (3/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Coffee Break Series: Account Management]( Workshop | Coffee Break Series: Account Management The Coffee Break Series for Account Management is led by Wild Blue Yonder. This on-demand series includes all three courses: [Managing the Client Relationship](, [Managing My Everyday Work](, and [Bringing New Ideas to Clients](. Each course is also available individually. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Take a limitation and turn it into an opportunity. Take an opportunity and turn it into an adventure by dreaming BIG! Jo Franz, author and speaker living with multiple sclerosis March is Multiple Sclerosis Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â