GroupM: Why agencies should be feeling more optimistic

Decisions 20/20: Comscore's Hofstetter advises agencies | Y&R, Dell show potential of VR with Jeffrey Wright | Gyro, Grant Thornton "tailor" golfer Rickie Fowler Created for {EMAIL} | [Web Version]( March 28, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Decisions 20/20: Comscore's Hofstetter advises agencies]( Comscore's Sarah Hofstetter spoke at 4A's Decisions 20/20 about what agencies can do to improve the industry, including ditching jargon and communicating in plain English. She also advised agencies to demand a simpler supply chain and to limit media buying to inventory that can be measured across all channels. [Campaign US (free registration)]( (3/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [Y&R, Dell show potential of VR with Jeffrey Wright]( [Y&R, Dell show potential of VR with Jeffrey Wright]( (Dell Technologies/YouTube) Y&R has brought back Dell Technologies' "Let's make it real" push for a third consecutive year, with three TV ads starring actor Jeffrey Wright of "Westworld" fame that showcase the real-world potential of virtual reality. The campaign also features airport digital billboards to target business travelers, podcasts, branded content and paid media across display, social and search. [MediaPost Communications]( (3/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Gyro, Grant Thornton "tailor" golfer Rickie Fowler]( [Gyro, Grant Thornton "tailor" golfer Rickie Fowler]( (Grant Thornton US/YouTube) Gyro Chicago/Denver has created two spots for tax advisor Grant Thornton's new campaign during the Players Championship golf tournament, one of which, "Tailor," stars golfer Rickie Fowler receiving the opposite of personalized service. The second ad, "Lobster," features a long-winded explanation on the freshness of a fine-dining restaurant's seafood and ends with the line, "Need answers faster?" before signposting viewers to the brand's site. [The Drum (free registration)]( (3/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Report: How marketers can maximize 4 tech trends]( Report: How marketers can maximize 4 tech trends (Mandy Cheng/AFP/Getty Images) A new report from SmartBrief explores how marketers can maximize the opportunities presented by four major technology trends, such as voice, to engage more meaningfully with customers throughout their buying journey. The report recommends that when experimenting with these emerging technologies, marketers should embrace agility, tap integrated solutions, find the right talent and work collaboratively with the right internal stakeholders. [SmartBrief/Marketing]( (3/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [GroupM: Why agencies should be feeling more optimistic]( A new report from GroupM provides finds reason for agencies to be optimistic despite challenging times, including a potential advertising rebound by brands that embraced zero-based budgeting and the digital expertise that agencies can now provide for clients. "The industry has a tremendous capacity for reinvention in what is generally a highly entrepreneurial industry," says GroupM's Brian Wieser. [MediaPost Communications]( (3/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content SmartBrief Report: Emerging Technologies Find Their Place in Marketing [4 must-watch technologies for today's marketers]( marketers know that technology is the way to reach target audiences with the right information at the right time to drive purchases. But with so much technology available, how do they know which tools are worth investing in? This report explores today's trends marketers should watch closely. [Read more](.   [] Agency News [] [Wild Bill's appoints Big Block as first creative AOR]( Big Block has been selected as the first creative agency of record by Wild Bill's Olde Fashioned Soda Pop Company. The shop's first tasks are to more closely align the brand's website with its social properties, create digital video assets and extend its events marketing -- particularly related to the military and veterans communities. [MediaPost Communications]( (3/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report: YouTube produces nearly 40% of mobile web activity]( Report: YouTube produces nearly 40% of mobile web activity (Pixabay) A new Sandvine report finds that YouTube is the global leader in generating downstream traffic on the mobile web, driving 37% of activity. Facebook, Snapchat, Instagram, web browsing and Netflix follow in respective order. [Search Engine Journal]( (3/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Marketer News [] [How Audi staged a comeback in the US]( Audi of America's Loren Angelo discussed at 4A's Decisions 20/20 the brand's comeback in the US by focusing on future-forward technologies, including connectivity, autonomous and electric vehicles. He also talked about prioritizing sponsorships to create a social buzz. [MediaPost Communications]( (3/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Strategy for Non-Strategists, May 8, New York]( Workshop | Strategy for Non-Strategists, May 8, New York No matter what it says on your business card, today you're expected to be a strategist. In this highly interactive one-day course for departments outside of strategy, you'll learn the fundamentals of strategic thinking. Teams will engage in live practice in key areas such as problem-reframing, insight-generation and strategic articulation. [Learn more](. 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