Forsman & Bodenfors, Volvo call for safety equality

Decisions 20/20: Zalis calls for proactive collaboration | Forsman & Bodenfors, Volvo call for safety equality | Dentsu, Budweiser honor Jackie Robinson's "Impact" Created for {EMAIL} | [Web Version]( March 27, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Decisions 20/20: Zalis calls for proactive collaboration]( The Female Quotient's Shelley Zalis talked at 4A's Decisions 20/20 about the industry's "sleepy" approach to diversity and inclusion and why agencies have to unite and become more collaborative to truly effect change. She also said the term "unconscious bias" is a major irritant: "We're aware there aren't women at the top. It's not unconscious anymore. It's conscious - it's now a choice." [Campaign US (free registration)]( (3/26), [AdExchanger]( (3/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [Forsman & Bodenfors, Volvo call for safety equality]( [Forsman & Bodenfors, Volvo call for safety equality]( (Volvo Cars/YouTube) Forsman & Bodenfors has created a global campaign for Volvo that shows the automaker's commitment to making vehicles safe for everyone, not just men -- an issue that's been spotlighted due to the industry's use of male crash test dummies. A powerful 60-second spot highlights how Volvo has been researching the issue for 40 years to ensure safety equality and is now sharing its data with the rest of the automotive industry. [Ad Age (tiered subscription model)]( (3/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Dentsu, Budweiser honor Jackie Robinson's "Impact"]( [Dentsu, Budweiser honor Jackie Robinson's "Impact"]( (Budweiser/YouTube) Dentsu has created a three-minute film for Budweiser and the Jackie Robinson Foundation that's directed by Spike Lee to mark what would have been the pioneering baseball player's 100th birthday. "Impact" is voiced by Sharon Robinson, Jackie Robinson's daughter, and a 60-second version will run nationally on the MLB's opening day -- the campaign also includes limited-edition product design, out-of-home and social content. [The Drum (free registration)]( (3/26), [Ad Age (tiered subscription model)]( (3/26), [MediaPost Communications]( (3/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Opinion: Mobile demands better creative than ever before]( The volume of content available to mobile consumers means that advertisers must take risks, be more creative and maximize the intimate nature of the channel to capture attention, writes Movement's Mark Freeman. "Build a narrative through punchy, simple and concise content that keeps the viewer looking out for more. Remember when all advertising aimed to do that?" he writes. [The Drum (free registration)]( (3/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [It's time for agency leaders to strategize diversity]( Senior executives from Microsoft, Burson Cohn & Wolfe and GroupM discussed how leaders can spur diversity and inclusion progress at Decisions 20/20. GroupM's Lukeisha Paul said it was time for agency leaders to treat diversity with the same urgency and importance as they would when solving a client problem, saying, "It's not difficult. We're built on strategizing." [Campaign US (free registration)]( (3/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content SmartBrief Report: Emerging Technologies Find Their Place in Marketing must-watch technologies for today's marketers]( marketers know that technology is the way to reach target audiences with the right information at the right time to drive purchases. But with so much technology available, how do they know which tools are worth investing in? This report explores today's trends marketers should watch closely. [Read more](. [] Agency News [] [Social, experiential shop A2G acquired by Duncan Channon]( Duncan Channon has acquired social media strategy and experiential agency A2G in an undisclosed deal. The shop will be absorbed by Duncan Channon over a six-month transition, and A2G founder and chief creative officer Amy Cotteleer has been named shareholder, partner and chief experience officer of the combined entity. [Adweek (tiered subscription model)]( (3/26), [Ad Age (tiered subscription model)]( (3/26), [The Drum (free registration)]( (3/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [TikTok expected to boost creative functionality via acquisition]( ByteDance, which owns TikTok, recently acquired GeoGif, a startup that creates animated, location-specific stickers and overlays for videos, and plans to integrate the functionality into its TikTok app. Terms of the deal were not disclosed. [TechCrunch]( (3/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Selling for Non-Sales, June 11, New York]( Workshop | Selling for Non-Sales, June 11, New York When sales growth slows, most companies invest in their sales teams. Savvy agencies also invest in their account-management and client-servicing employees. Because generating more business from existing clients not only increases revenue -- it's more profitable, too. It's the business trifecta everyone seeks: increased client retention, increased sales, and lower costs of acquisition. [Sign up today](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Legislative & Regulatory [] [4A's, execs discuss building data privacy consensus]( Alison Pepper of the 4A's warned attendees at Decisions 20/20 about the risks to brands and agencies of a piecemeal approach to privacy regulation, as evidenced by the California Consumer Privacy Act. The panelists, including leaders from Wunderman, American Express and Venable LLP discussed the issue and agreed a federal law would be preferable while emphasizing the need for industry consensus. [MediaPost Communications]( (3/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [] The best book, like the best speech, will do it all -- make us laugh, think, cry and cheer -- preferably in that order. Madeleine Albright, first female US secretary of state March is Women's History Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â