WorkInProgress, Jimmy John's say "Own the Zone"

Dentsu, GroupM bosses get frank at Decisions 20/20 | WorkInProgress, Jimmy John's say "Own the Zone" | Anomaly, Petco show cats, dogs "Cleaning House" Created for {EMAIL} | [Web Version]( March 26, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Dentsu, GroupM bosses get frank at Decisions 20/20]( Dentsu Aegis Network's Nick Brien spoke at the 4A's Decisions 20/20 conference about how agencies are hampering their own growth by not being "creatively obsessed," being "too passive" and putting forward an "inefficient value proposition." GroupM's Tim Castree talked about the need to unite, saying, "I don't think we've given enough support to what we do collectively as an industry, and I don't think we've given enough support to Marla and the 4A's." [Campaign US (free registration)]( (3/25), [MediaPost Communications]( (3/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [WorkInProgress, Jimmy John's say "Own the Zone"]( [WorkInProgress, Jimmy John's say "Own the Zone"]( (Jimmy John's/YouTube) WorkInProgress' latest campaign for Jimmy John's spotlights the brand's commitment to fresh food by only delivering within five minutes of its restaurants, with one spot showing an anxious neighborhood waiting to see if they've made it into the zone. "Own the Zone" is running across national TV, Spotify, Pandora, Hulu and YouTube, and features targeted out-of-home ads in the brand's delivery areas. [Adweek (tiered subscription model)]( (3/25), [The Business Journals (tiered subscription model)]( (3/22), [MediaPost Communications]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Anomaly, Petco show cats, dogs "Cleaning House"]( [Anomaly, Petco show cats, dogs "Cleaning House"]( (Petco/YouTube) Anomaly's new campaign for Petco, "Cleaning House," is centered around a 60-second spot that features dogs and cats getting rid of pet food that contains artificial ingredients and is set to "Riot" by Ace Wilder. Copy informs viewers that there are "No more nasties. All dog and cat food now artificial free," and the push is running across TV, digital, over-the-top and includes influencer collaborations. [Ad Age (tiered subscription model)]( (3/25), [Adweek (tiered subscription model)]( (3/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Be a social storyteller who demands attention]( Be a social storyteller who demands attention (Pixabay) Social marketers must not fall into the trap of believing consumers have low concentration levels and instead give their target audiences content worthy of their attention, writes Stefanie Grossman. Be a superior storyteller by creating compelling narratives with gripping visuals, interactivity and a stimulating script, she writes. [SmartBrief/Marketing]( (3/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Report shows shifts in agency internet marketing]( More than a third of agencies are charging for paid search as a percentage of ad spend instead of a flat fee, up from 25% in 2018, according to WordStream's State of the Internet Marketing Agency in 2019 report. The report also found that agencies are relying less on full-time paid search specialists and shifting to general digital marketers. [Business 2 Community]( (3/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Cumberland Farms hands AOR to Fallon]( [Cumberland Farms hands AOR to Fallon]( (Cumberland Farms TV/YouTube) Fallon has won agency of record for Cumberland Farms, replacing incumbent Full Contact. The agency's debut campaign stars wrestling's Ric Flair and span TV, digital video, radio, point-of-purchase and social. [MediaPost Communications]( (3/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Global cable TV subscriptions overtaken by streaming]( Global subscriptions for digital video streaming services increased by 27% from 2017 to 2018 to hit 613.3 million, surpassing cable subscriptions for the first time, per the Motion Picture Association of America. The study found that over 70% of American households use streaming services to watch movies and TV, while 80% still use traditional pay-TV services. [MediaPost Communications]( (3/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Trends & Research [] [MRC proposes new cross-media audience measurement standards]( The Media Rating Council's new audience standards take a tougher stance on rules for viewable video impressions and include stipulations for cross-media reporting, where TV and digital impressions are included. The standard is open for comment for 60 days and would take effect in 2021. [MediaPost Communications]( (3/25), [Ad Age (tiered subscription model)]( (3/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Strategy Boot Camp, May 7, New York]( Workshop | Strategy Boot Camp, May 7, New York Strategists today are expected to be experts in endless topics, methods and trends. In this highly interactive, hands-on course, we'll cover the mindset, tool set and skill set any strategist needs for success. Participants will engage in real-time practice using a provided case study. [Sign up today](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [GroupM's Wieser: Agencies have reason for optimism]( GroupM's Brian Wieser writes that while business growth among "traditional" agencies has slowed, if digital marketers are included, "growth opportunities may look even better as traditional agencies evolve their mix of offerings." Wieser looks at other aspects of agency business and optimism for the future in [this report available on the 4A's site](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] I had very little idea of what I was supposed to be doing, so I set out to learn. What I essentially did was to put one foot in front of the other, shut my eyes, and step off the edge. 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