It's time for agencies to sell the workplace positives

JWT, Shell tap Cuoco for "The Great Travel Hack" | TBD, Welcoming America show enrichment of immigration | Berlin Cameron, Secret make a play for pay equality Created for {EMAIL} | [Web Version]( March 22, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [JWT, Shell tap Cuoco for "The Great Travel Hack"]( [JWT, Shell tap Cuoco for "The Great Travel Hack"]( (Shell/YouTube) J Walter Thompson has created a five-episode YouTube series for Shell that stars Kaley Cuoco of "The Big Bang Theory." "The Great Travel Hack" pits two teams of influencers against each other to travel from Los Angeles to New York producing the least CO2 emissions. [The Drum (free registration)]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [TBD, Welcoming America show enrichment of immigration]( TBD's new campaign for nonprofit Welcoming America features two short films that focus on the positives brought by immigrants to the US. One spot features Mexico-born, DACA Dreamer artist Fidencio Fifeld-Perez "finishing" the Athenaeum portrait of George Washington used on the dollar bill as he says, "I think about the parallel of the portrait and of America representing the journey that all of us are still in." [Ad Age (tiered subscription model)]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Berlin Cameron, Secret make a play for pay equality]( [Berlin Cameron, Secret make a play for pay equality]( (Secret/YouTube) Procter & Gamble is calling for wage equality in a new campaign for Secret deodorant from Berlin Cameron that features global soccer champion Alex Morgan. "[T]here are some things women shouldn't have to sweat -- like getting paid what they're worth," says Secret's Sara Saunders. [Campaign US (free registration)]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [It's time for agencies to sell the workplace positives]( Agencies must counter the negative narrative surrounding agency life to attract the best talent by touting the positives instead, including the leadership possibilities for young people and the opportunities to work with the most innovative companies, writes 360i's Jared Belsky. "No other job prepares you as well for rapid multitasking, for prioritization, for persuasive communication, for effective writing or for storytelling," he writes. [Ad Age (tiered subscription model)]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How to get the best pay-for-performance deal]( Crossmedia's Ray Valcich offers advice to agencies on negotiating a pay-for-performance model with clients, including reviewing every possible angle in the scope of work and demanding a grace period before key performance indicators are agreed to identify any client-side barriers. "Whatever you do, just try not to work for free," he writes. [Ad Age (tiered subscription model)]( (3/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Joan Creative reveals brand refresh, new logo]( Joan Creative has unveiled a revamped identity three years after its launch, which includes a new logo and a website redesign. The new logo's "J" evokes the sword of Joan of Arc and the typeface is transformed from lower-case to create an "impactful, edgier, upper-case word mark," says CEO Lisa Clunie. [Adweek (tiered subscription model)]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [DDB Worldwide unveils new logo]( DDB Worldwide revealed its new logo, which stacks a yellow block "D" above a black "D" to create a "B," at an internal global conference. Sources report that the new logo is part of a wider rebranding initiative and CEO Wendy Clark posted photos of herself on Twitter wearing a T-shirt displaying the new mark. [Adweek (tiered subscription model)]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [3-second sonic logo debuted by Pandora]( 3-second sonic logo debuted by Pandora (Pandora) Pandora has debuted a sonic logo as part of its "Sound On" campaign, which features music artists such as John Legend and Jonas Brothers, and the logo will become part of the streaming service's experience and could be personalized based on individual listening behavior. Pandora's Steve Keller describes the six-month creation process for the three-second sound identity from Grammy-winning composer Matt Winegar. [Ad Age (tiered subscription model)]( (3/20), [MediaPost Communications]( (3/20), [The Drum (free registration)]( (3/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] An important conversation on agency management 4A's Management Practitioners Forum (MPF) features mission-critical topics, speakers who share practical solutions, and a forum environment that encourages open discussion. Attendees and participants include entrepreneurs, agency operations management and principals...a smart, vested and action-oriented group of thinkers and doers. This conference elevates discussion of topics that are mission critical to agency leaders including future industry opportunities and client-side perspectives, creativity and innovation, agency thought leadership on operations and management, and so much more. It's a rare opportunity for a frank discussion. In Chicago, April 15-16. [Learn more here](. 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