W+K NY, Delta tap Viola Davis to say travel inspires unity

W+K NY, Delta tap Viola Davis to say travel inspires unity | Maya Rudolph warbles toilet paper ditty for 72andSunny | Siltanen & Partners creates new Coldwell Banker logo Created for {EMAIL} | [Web Version]( March 21, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [W+K NY, Delta tap Viola Davis to say travel inspires unity]( [W+K NY, Delta tap Viola Davis to say travel inspires unity]( (Delta/YouTube) Wieden+Kennedy New York's new campaign for Delta is once again voiced by actor Viola Davis, with 60- and 30-second ads that emphasize the value of travel to open people's minds and hearts to different cultures. "Close The Gap" will run as in-flight entertainment and across social and digital. [The Drum (free registration)]( (3/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( First Ad Platform with Built-In Location Tech The only mobile ad platform with built-in Location Score Technology provides marketers and advertisers with an unmatched opportunity to deliver the right marketing message to the right consumer at the right time and place. Geolink makes you the mobile authority with end-to-end ownership of your location targeted campaigns. [Get your commitment-free demo]( ADVERTISEMENT [] Creative [] [Maya Rudolph warbles toilet paper ditty for 72andSunny]( [Maya Rudolph warbles toilet paper ditty for 72andSunny]( (Seventh Generation/YouTube) 72andSunny's new spot for Seventh Generation features brand ambassador Maya Rudolph singing a humorous song about why consumers should opt for recycled toilet paper, beginning with the line, "It's not a tree's duty to clean that booty." The ad, which also features a tree called Mike, is running across social, digital and during NBC's late-night programming. [Adweek (tiered subscription model)]( (3/19), [The Drum (free registration)]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Siltanen & Partners creates new Coldwell Banker logo]( [Siltanen & Partners creates new Coldwell Banker logo]( (Coldwell Banker Real Estate/YouTube) Coldwell Banker Real Estate has revealed a new logo as part of a rebranding initiative from Siltanen & Partners titled "Project North Star," which will give its employees and consumers the chance to have their say before the final mark is launched next year. A two-minute spot introduces the vision behind the new logo, which features a star top right above an interweaving "CB," with the company stating, "the CB North Star symbolizes the brand's position in real estate as a consistent, reliable presence guiding us all home." [MediaPost Communications]( (3/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Agency Insider [] [Execs discuss the ins and outs of brand purpose]( Agency and brand executives talk about the importance and challenges of brand purpose, with David & Goliath's David Angelo emphasizing that a brand must have a "core truth" that's championed top-down across the company before it can even think about embarking on purpose marketing. "[W]hen you align the truth of the brand, with the truth of the people who work on the brand with the truth of the people buying the brand's products, that's when you have an authentic brand movement that generates consumer engagement and relevance," he says. [Campaign US (free registration)]( (3/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [MullenLowe, Publicis Sapient new agencies for Grey Goose]( MullenLowe has replaced BBDO as global creative agency for Grey Goose, following a competitive review, and the brand also chose Publicis Sapient to handle digital and social strategy. Kantar Media estimates that Grey Goose invested $7.4 million in measured media from January through November last year. [Ad Age (tiered subscription model)]( (3/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Study: Lower-intensity purpose marketing more effective]( Research reveals that highly emotional purpose marketing can lead to feelings of guilt, depression and distrust of brands among consumers. "We found that lower-intensity ad campaigns in cause marketing evoke more desirable responses from the consumers," says Professor Jaywant Singh of Kingston Business School at London's Kingston University, adding that it can be "a win-win situation for both parties, as long as it doesn't come across as deceptive or trying to manipulate our emotions." [Marketing Dive]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Agencies, clients discuss options at ANA conference]( The Internationalist's founder, Deb Malone, [recaps discussions]( at the Association of National Advertisers' recent conference on in-house agencies. One panel, led by 4A's CEO and President Marla Kaplowitz, included agencies and clients, offering a "refreshingly honest look at how both agencies and clients are adapting to today's stresses," Malone writes. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] The revolution is happening now! The decisions we make today at the intersection of media, data, technology and privacy will shape our work and our lives for the next decade. That's why we need this conversation, here and now. 4A's Decisions 20/20 will bring the leaders of our industry together over two days in Washington, D.C., to build unity and collaborative relationships as we explore the technological, social and data advances driving industry change today and tomorrow. And it's more than talk -- attendees will come away with action plans. This is one conversation you can't miss. In Washington, D.C., March 25-26. [Learn more here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] If there's anything you've wanted to do for yourself, just get out and go for it. Arlene Pieper, first woman to finish a US marathon (Pikes Peak Marathon, 1959) March is Women's History Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â