DNA's Witherspoon on encouraging diverse leadership

4A's Foxgrover: SXSW takes a thoughtful approach to tech | Grip Limited debuts first work for Priceline | {NAME}&, Long John Silver's go social with Coral Benders Created for {EMAIL} | [Web Version]( March 20, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [4A's Foxgrover: SXSW takes a thoughtful approach to tech]( 4A's Chief Digital Officer Chick Foxgrover writes about the collaborative discussion at SXSW among attendees about the need for a more responsible approach to technology and the behavior of the giant digital platforms. "[T]he reigning sentiment at SXSW this year was focused on reclaiming our health and agency against monumental division brought on by digital giants whose brilliance has been eclipsed by the negative ways they can be used," he writes. [Adweek (tiered subscription model)]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [Grip Limited debuts first work for Priceline]( [Grip Limited debuts first work for Priceline]( (Priceline/YouTube) Grip Limited's debut campaign for Priceline stars brand ambassador Kaley Cuoco, of "The Big Bang Theory," humorously celebrating how the company helps people find the best prices for their traveling plans. The push is running nationally on digital and TV. [MediaPost Communications]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [{NAME}&, Long John Silver's go social with Coral Benders]( {NAME}& has created a social campaign for Long John Silver's that's running during Lent and releases a new seafood-related song weekly from surf rock band Coral Benders, which gives consumers discounts when played in-store. The push features original album cover art on Instagram, a link on Facebook to "The Ballad of Long John Silver's" and paid content on Twitter about the brand's new venture into the music industry. [Ad Age (tiered subscription model)]( (3/19), [MediaPost Communications]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [DNA's Witherspoon on encouraging diverse leadership]( DNA's Chris Witherspoon shares his thoughts on diversity and inclusion in the advertising industry, discussing a worrying lack of female leadership and how his daughter's involvement in the 4A's Multicultural Advertising Intern Program has given him hope that this will change. "She is in the unique position of being able to decide where she wants to go next," he says, adding, "I think that's great news for women of color and people of color." [Campaign US (free registration)]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Sorrell: Why S4 Capital is returning to the '90s]( Sorrell: Why S4 Capital is returning to the '90s Sorrell (John Phillips/Getty Images) S4 Capital's Martin Sorrell talks about the company's mission to blend content, media and data services to deliver speedy solutions for clients. "We're going back to the 1990s," he says, "But instead of separating media [from creative], what we're doing is reuniting digital creative with media." [Campaign UK (tiered subscription model)]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [P&G says goodbye to W+K as agency for Secret]( Procter & Gamble Co. is reviewing lead creative for its Secret deodorant and incumbent Wieden+Kennedy is out of the running. The agency retains creative duties for P&G for the Olympics and Old Spice. [Ad Age (tiered subscription model)]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Facebook adjusts systems to thwart discriminatory ads]( Buyers of credit, housing and employment ads on Facebook will soon see changes in targeting capabilities as the social platform adjusts segmentation capabilities to avoid discrimination after settling five lawsuits. Facebook said in a statement that it had "removed thousands of categories from targeting related to protected classes such as race, ethnicity, sexual orientation, and religion" and will permit civil rights groups to monitor its systems. [Marketing Land]( (3/19), [Ad Age (tiered subscription model)]( (3/19), [The Wall Street Journal (tiered subscription model)]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] An important conversation on agency management 4A's Management Practitioners Forum (MPF) features mission-critical topics, speakers who share practical solutions, and a forum environment that encourages open discussion. Attendees and participants include entrepreneurs, agency operations management and principals...a smart, vested and action-oriented group of thinkers and doers. This conference elevates discussion of topics that are mission critical to agency leaders including future industry opportunities and client-side perspectives, creativity and innovation, agency thought leadership on operations and management, and so much more. It's a rare opportunity for a frank discussion. In Chicago, April 15-16. [Learn more here](. 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