TBWA/MAL, Apple say privacy matters on iPhone

4A's Kaplowitz: Decisions 20/20 will drive change | VMLY&R, Campbell Snacks unveil 4 new campaigns | TBWA/MAL, Apple say privacy matters on iPhone Created for {EMAIL} | [Web Version]( March 19, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [4A's Kaplowitz: Decisions 20/20 will drive change]( 4A's Kaplowitz: Decisions 20/20 will drive change Kaplowitz (Monica Schipper/Getty Images) 4A's President and CEO Marla Kaplowitz discusses the aim for the association's Decisions 20/20 forum next week, saying, "Advertising agency leadership needs to understand where the imperatives are right now, with the intersection of media and data, as well as technology and privacy." She adds that, "Our goal is to have our people walk away knowing what they can do to help make a difference -- to stop talking and to start driving the change we need to see." [Warc (London)]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [VMLY&R, Campbell Snacks unveil 4 new campaigns]( [VMLY&R, Campbell Snacks unveil 4 new campaigns]( (Kettle Brand/YouTube) VMLY&R has created four campaigns for Campbell Snacks that cover four brands -- Snyder's of Hanover, Kettle Brand Potato Chips, Goldfish Epic Crunch and Cape Cod Chips. An animated video spot for Kettle, "Borrowed Van," highlights the brand's humble origins and the real ingredients that inspire its flavors. [The Drum (free registration)]( (3/18), [MediaPost Communications]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [TBWA/MAL, Apple say privacy matters on iPhone]( [TBWA/MAL, Apple say privacy matters on iPhone]( (Apple/YouTube) TBWA/MAL's 54-second spot for Apple iPhone shines a light on the importance of privacy by showing various scenarios where it matters, such as conversations in restaurants where people don't want to be overheard and the need for personal space in a public urinal. The ad ends by displaying the copy, "If privacy matters in your life, it should matter to the phone your life is on," before displaying a padlock that blends into the Apple logo. [Ad Age (tiered subscription model)]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Opinion: Say no to perfection, show female courage instead]( MullenLowe Mediahub's Erin Swenson Gorrall relays her own very personal story of fury about the unrealistic perfection that persists in advertising's portrayal of women. "Let's say no to the 'styled' machine of extensions, tans, whitened teeth, and crazy makeup," she writes, "Let's show the courageous moments. Let's show the gritty moments." [Campaign US (free registration)]( (3/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Podcast: Giant Spoon co-founders share experiential wisdom]( Giant Spoon co-founders Marc Simons and Trevor Guthrie discuss the agency's "Game of Thrones" activation with HBO at SXSW and share their wisdom on experiential marketing. They talk about the importance of giving staff opportunities to satisfy their own curiosity with new experiences so they can then deliver innovation to clients. [Adweek (tiered subscription model)]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Pereira & O'Dell wins Direct Auto & Life Insurance review]( Direct Auto & Life Insurance has chosen Pereira & O'Dell New York to manage its creative business following a competitive review. The agency's first work for the brand is expected in June. [Adweek (tiered subscription model)]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Spotify celebrates brand soundtracks with "#loveAds"]( Spotify for Brands has extended its "#loveAds" campaign from Europe to the US, inviting brands to create a playlist featuring their favorite music used in advertising. Marketers can submit their choices via a dedicated site, and Spotify's Marco Bertozzi explains the vision behind the initiative, saying that "music has the power to enhance advertising strategies and build meaningful relationships between fans and brands." [The Drum (free registration)]( (3/15), [[A]listdaily]( (3/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] The revolution is happening now! The decisions we make today at the intersection of media, data, technology and privacy will shape our work and our lives for the next decade. That's why we need this conversation, here and now. 4A's Decisions 20/20 will bring the leaders of our industry together over two days in Washington, D.C., to build unity and collaborative relationships as we explore the technological, social and data advances driving industry change today and tomorrow. And it's more than talk -- attendees will come away with action plans. This is one conversation you can't miss. In Washington, D.C., March 25-26. [Learn more here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Lack of effort bends me out of shape. Bernadette Locke-Mattox, first woman to serve as assistant coach for a men's NCAA Division I basketball team NCAA's March Madness basketball tournament is March 19 to April 8, and March is Women's History Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â