Psychological principles power brand storytelling

Psychological principles power brand storytelling | Preacher lights up San Diego for Saint Archer Gold | Mono imbues Peroni's first US national push with Italian flair Created for {EMAIL} | [Web Version]( March 18, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Psychological principles power brand storytelling]( Advertisers should leverage the neuropsychology of mirror neurons -- which fuel contagious emotions -- by creating campaigns centered around empathetic storytelling that inspire consumers to rally behind and share their brand's messaging, writes LyntonWeb's Jennifer Lux. Tap into the psychological trigger of social proof by sharing customer reviews and stories to give consumers evidence that prompts them to purchase, she writes. [Adweek (tiered subscription model)]( (3/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [Preacher lights up San Diego for Saint Archer Gold]( Preacher has created a launch campaign for MillerCoors' new Saint Archer Gold light craft beer, which includes one 90-second and several 30-second spots that feature real people and showcase the laid-back lifestyle of San Diego. The 90-second ad ends with the copy, "Finding your way is better with a light. So we brewed one." [Adweek (tiered subscription model)]( (3/15), [Ad Age (tiered subscription model)]( (3/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mono imbues Peroni's first US national push with Italian flair]( Mono, for MillerCoors, has created Peroni's first US national push, which features the tagline "Birra Beautifully," and is running across TV networks including NBC, Comedy Central, ABC, Food Network, Travel Channel, TBS, FX and Bravo. Quirky spots evoke a sense of Italian style, with one showing a couple transforming the fabric of a beach umbrella into outfits so they're suitably attired to head to a bar. [Ad Age (tiered subscription model)]( (3/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Execs discuss MDC's future under new CEO, Mark Penn]( Industry executives share their thoughts on The Stagwell Group's $100 million investment in MDC and how the holding company might be reshaped by new CEO Mark Penn, who says its agencies have been "undervalued" and that he'll be looking to establish a more collaborative approach. "All in all, it's definitely good news for MDC -- and, hopefully, its clients," says Jeffries Consulting's Daniel Jeffries. [Campaign US (free registration)]( (3/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How to build diversity, inclusion into the day-to-day]( Industry leaders discuss how they are making diversity and inclusion a daily priority, not just a focus during initiatives like Black History Month. "I insist that we always have a diverse pool of talent to choose from for any open role," says Allure's Michelle Lee, while Canvas Worldwide's Paul Woolmington says, "We start from the simple idea that a broad spectrum of perspective and lives forge the best thinking." [Adweek (tiered subscription model)]( (3/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Hi5.agency wants to help Cisco "hip" not "hop"]( Cisco has chosen hi5.agency as its new worldwide social agency of record following a competitive review. "After fully understanding Cisco's needs, we realized that, like us, they wanted to hip where others would hop," says agency president and chief creative Matt Sample. [Campaign US (free registration)]( (3/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [How to create Apatow-inspired social video]( How to create Apatow-inspired social video (Pixabay) Social marketers can learn some lessons from filmmaker Judd Apatow's successful approach to comedy by making emotional connections through stories that feature relatable characters, writes Zack Rosenberg. Create videos that are funny and feature real, quirky and endearing people to inspire more engagement and more shares, he advises. [SmartBrief/Marketing]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [4A's Executive Leadership Program, March 26-28, NYC]( 4A's Executive Leadership Program, March 26-28, NYC (4A's) The 4A's Executive Leadership Program takes you on a journey through agency management over three simulated years in three days. This interactive, collaborative model helps prepare you for decisions to run a team or agency. Agency leaders are paired to discuss agency expansion, managing your global CEO, and recommending pitch resources. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Opinion: Don't be afraid to demand clear client communication]( Adweek (tiered subscription model) [] - [VaynerMedia, Budweiser transform female messaging of '50s, '60s ads]( The Drum (free registration) [] - [Giant Spoon, HBO ask SXSW attendees to "bleed for the throne"]( Adweek (tiered subscription model) [] - [Havas Chicago brings Orbitz back to TV]( Ad Age (tiered subscription model) [] - [360i shows a different New Orleans in IGTV show]( Campaign US (free registration) [] [] Life doesn't begin when you lose weight. Big dreams can be planned for and achieved in the bodies we have today, regardless of size or age. Deb Malkin, one of at least 20 plus-size women who hiked Mount Kilimanjaro together from March 2 to 10 March is Women's History Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â