Dentsu's Colaferro on creating more female leaders

GSD&M, Air Force showcase female pilots | The&Partnership creates "unreadable books" | Mayo Clinic shows patients' journey to diagnosis Created for {EMAIL} | [Web Version]( March 15, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [GSD&M, Air Force showcase female pilots]( [GSD&M, Air Force showcase female pilots]( (U.S. Air Force Recruiting/YouTube) The US Air Force's latest campaign from GSD&M celebrates its female pilots and Brig. Gen. Jeannie Leavitt, who became the Air Force's first female fighter pilot and is now commander of its recruiting service. An anthem spot, "Origin Story," begins with a voice-over saying, "Every superhero has an origin story," and finishes with the tagline "Aim High." [The Drum (free registration)]( (3/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( First Ad Platform with Built-In Location Tech The only mobile ad platform with built-in Location Score Technology provides marketers and advertisers with an unmatched opportunity to deliver the right marketing message to the right consumer at the right time and place. Geolink makes you the mobile authority with end-to-end ownership of your location targeted campaigns. [Get your commitment-free demo]( ADVERTISEMENT [] Creative [] [The&Partnership creates "unreadable books"]( The&Partnership New York teamed with nonprofit Literacy Partners to raise awareness of adult illiteracy in New York City by redesigning the dust jackets of various bestselling novels with jumbled up words, including "The Da Vinci Code" by Dan Brown. The "unreadable books," available for a limited time in two stores in the city, carry custom bar codes that consumers can scan to donate to the nonprofit. [Campaign US (free registration)]( (3/14), [The Drum (free registration)]( (3/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mayo Clinic shows patients' journey to diagnosis]( [Mayo Clinic shows patients' journey to diagnosis]( (Mayo Clinic/YouTube) In a campaign created by TBWA/Chiat/Day New York, Mayo Clinic depicts patients on their way to the health care provider to learn more about their diagnosis. The 60-second ads include music from Oscar-winning composer Gustavo Santaolalla. [Ad Age (tiered subscription model)]( (3/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Agency Insider [] [Dentsu's Colaferro on creating more female leaders]( Dentsu Aegis Network's Claudia Colaferro takes a look at why women are so underrepresented in leadership positions and passes on what she has learned as a female rising to the top in advertising. "Women leaders have the responsibility to remove the obstacles in our companies so others can not only succeed but also believe that they can succeed," she writes. [Adweek (tiered subscription model)]( (3/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Founding lessons from Frank Collective's Jiffy Iuen]( Frank Collective founder and CEO Jiffy Iuen shares what she's learned from starting the agency, including the necessity of getting rid of people who aren't the right fit and the importance of delegation. "You become a more effective leader when you free up intellectual capital to see the forest for the trees," she writes. [Ad Age (tiered subscription model)]( (3/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Stagwell Group-MDC Partners deal moves forward]( Stagwell Group has reportedly finalized its $100 million investment in MDC Partners, and the deal will result in its founder Mark Penn becoming CEO of the holding company. "The biggest challenge for MDC is getting all the agencies firing on strong cylinders," Penn said in an interview with The Wall Street Journal. [Adweek (tiered subscription model)]( (3/14), [MediaPost Communications]( (3/14), [Ad Age (tiered subscription model)]( (3/14), [The Wall Street Journal (tiered subscription model)]( (3/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Catalyst, Burns Group win on social with #BiasCorrect]( Catalyst's #BiasCorrect campaign, created with Burns Group, for International Women's Day has resulted so far in 99,000 visits to its site, 32 million impressions on Twitter, 1.24 million social post impressions and over 140 social posts from prominent influencers, including Sheryl Sandberg and Hillary Clinton. The nonprofit's campaign highlights a computer plug-in to tackle gender bias at work; the plug-in changes the language used to describe women, such as transforming "pushy" to "persuasive." [Campaign US (free registration)]( (3/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Presentation Skills & Storytelling Workshop featuring Gary Duke]( Presentation Skills & Storytelling Workshop featuring Gary Duke Gary Duke The very best way for people to learn persuasive presentation skills is not to listen, watch and try to emulate, but to practice. In this intense workshop, participants get a chance to try out what they're learning with live feedback. Participants will make mini-presentations as they develop their personal styles and practice new techniques. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] We speak of educating our children. Do we know that our children also educate us? Lydia Sigourney, poet March is Women's History Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â