360i shows a different New Orleans in IGTV show

PB&, Visit Seattle celebrate immigrants | 360i shows a different New Orleans in IGTV show | The Martin Agency, Buffalo Wild Wings unveil Jewel Stools Created for {EMAIL} | [Web Version]( March 14, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [PB&, Visit Seattle celebrate immigrants]( [PB&, Visit Seattle celebrate immigrants]( (VisitSeattle.tv/YouTube) Visit Seattle, with PB& Seattle and Vice Media, has created a series of short documentaries that spotlights five immigrants who are reshaping the city's restaurant scene. "Family Style" is available on YouTube, Visit Seattle's site and across Vice's properties. [Adweek (tiered subscription model)]( (3/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [360i shows a different New Orleans in IGTV show]( 360i has created an IGTV travel show for the New Orleans Tourism Marketing Corp., which tells stories of the city through the eyes of women who live there. "Unexpected Tour Guides" includes an episode where travel influencers are taken on a ride by an all-female biker club. [Campaign US (free registration)]( (3/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [The Martin Agency, Buffalo Wild Wings unveil Jewel Stools]( [The Martin Agency, Buffalo Wild Wings unveil Jewel Stools]( (Buffalo Wild Wings/YouTube) The Martin Agency's debut campaign for Buffalo Wild Wings includes a "That's March Madness" ad, which encourages people to follow in the footsteps of their "fancestors" and watch games at the chain's restaurants. The campaign also touts four Jewel Stools, available in New York and Los Angeles, which are designed to provide comfortable viewing seats for men who time their vasectomies so their recovery coincides with the tournament. [Ad Age (tiered subscription model)]( (3/13), [Ad Age (tiered subscription model)]( (3/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Why true inclusivity should take you out of your comfort zone]( Advertisers must embrace what makes them uncomfortable to truly create diverse work that champions individuality and difference by giving multicultural staff the autonomy to lead creative, writes Walton Isaacson's Aaron Walton. "How is your organization rewriting the rules of inclusion, reframing the idea so it's not just an invitation to a club whose rules and values are already set in stone, leaving little room for authenticity and cultural confidence?" he asks. [Campaign US (free registration)]( (3/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [RPA's Krystle Mullin, Madonna Badger on mentorship]( RPA's Krystle Mullin, Madonna Badger on mentorship Badger (Leigh Vogel/Getty Images) RPA Creative Director Krystle Mullin and Badger & Winters' Madonna Badger discuss what they've gained from their mentee-mentor relationship that began during 2017's Cannes Lions See It Be It program. "Meeting Madonna was so amazing because I want to do great work, but I also want to change our industry and she's the greatest model of that dual citizenship," Mullin says. [Campaign US (free registration)]( (3/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Barton F. Graf cites shift from AOR to projects as reason for layoffs]( Barton F. Graf has reportedly laid off around 15 staff members, representing at least a quarter of its workforce. "As our industry continues to shift from AOR assignments to projects, we are restructuring our team to return to our growth model that allows us to be agile while still delivering our brand of expertly crafted irreverence," said CEO Caroline Winterton. [Ad Age (tiered subscription model)]( (3/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [GS&P's Johnson creates AR Herstory app]( [GS&P's Johnson creates AR Herstory app]( (Daughters of the Evolution/YouTube) Goodby Silverstein & Partners' Margaret Johnson has created the Herstory app as part of her Daughters of the Evolution organization in partnership with the agency for Women's History Month. The app uses augmented reality to tell stories of women who have typically been omitted from history books. [Ad Age (tiered subscription model)]( (3/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Strategy Essentials, May 8, NYC]( No matter what it says on your business card, you're expected to be a strategist. In this highly interactive one-day course, you'll learn the fundamentals of strategic thinking. Teams will engage in key areas such as problem reframing, insight generation and strategic articulation. Designed for non-strategists with three to 12 years of experience. Get [more information here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] The joy of poetry is that it will wait for you. Novels don't wait for you. Characters change. But poetry will wait. I think it's the greatest art. Sonia Sanchez, poet and recipient of the 2018 Wallace Stevens Award March is Women's History Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â