Lion of St. Mark to be awarded to GS&P founders

Havas Chicago brings Orbitz back to TV | BBDO, Macy's unveil "Find Your Beautiful" | VB&P's final work for Reebok defies convention Created for {EMAIL} | [Web Version]( March 12, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Havas Chicago brings Orbitz back to TV]( [Havas Chicago brings Orbitz back to TV]( (Orbitz/YouTube) Orbitz is running its first TV campaign in almost 10 years, which promotes its unique rewards and experiences to millennials. The push, from Havas Chicago, includes a 30-second spot highlighting "the snap" that demonstrates the simplicity of booking via the brand. [Ad Age (tiered subscription model)]( (3/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [BBDO, Macy's unveil "Find Your Beautiful"]( [BBDO, Macy's unveil "Find Your Beautiful"]( (Macy's/YouTube) BBDO New York's spring push for Macy's features a 60-second spot titled "Find Your Beautiful" that is set to an original poem and encourages women to discover and celebrate their best selves. The campaign includes social content that explores individual style and a three-part series collaboration with The New York Times' T Brand Studio that reviews fashion trends and is available on YouTube and the brand's digital destination, "Macy's Presents The Edit." [MediaPost Communications]( (3/11), [The Drum (free registration)]( (3/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [VB&P's final work for Reebok defies convention]( [VB&P's final work for Reebok defies convention]( (Reebok/YouTube) Venables Bell & Partners' final campaign for Reebok features an anthem 90-second spot titled "Storm the Court," which shows a girl wearing the brand's Aztrek Double shoes interrupting a basketball game and mesmerizing players and onlookers until they join her in some unique dance moves. The push is running across TV, digital and social, and Reebok's Melanie Boulden says, "The message is clear: We're asking you to sport the unexpected -- break convention." [Campaign US (free registration)]( (3/11), [MediaPost Communications]( (3/11), [Ad Age (tiered subscription model)]( (3/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Moral lessons from SXSW for advertisers]( Discussions at SXSW that related to artificial intelligence and data privacy focused on their effect on human beings and society as opposed to technology, and advertisers must too start addressing these issues, writes Publicis Emil's Justin Billingsley. "[W]e must take a critical view of the long-term impact of automation and AI on our industry beyond the glimmer of the short-term benefits of making something a little cheaper, and balance this with where we are generating true value," he writes. [Campaign UK (tiered subscription model)]( (3/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How The Martin Agency positively responded to #MeToo scandal]( The Martin Agency's CEO, Kristen Cavallo, shares how the agency is changing in the wake of its own #MeToo controversy last year, including the appointment of Karen Costello as the shop's first female chief creative officer and the creation of a Talent & Culture department. The agency analyzed salaries to identify potential gender pay gaps, has introduced paternity leave and created a leadership team that has an equal gender balance. [MediaPost Communications]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content Sponsored content from Thinknear Ad Platform with Built-In Location Tech]( increasing location marketing budgets to target consumers on mobile, location-based advertising spend will rise to $99.7B by 2025. Geolink, the only mobile advertising platform with Location Score Technology built in, provides an unmatched opportunity to deliver the right marketing message to the right consumer at the right time and place. [Watch our video to get started]( [] Agency News [] [Lion of St. Mark to be awarded to GS&P founders]( The Cannes Lions International Festival of Creativity announced that this year's Lion of St. Mark Award will be given to Goodby Silverstein & Partners founders Jeff Goodby and Rich Silverstein. "Jeff and Rich have had such a profound influence, not only through their much celebrated and creatively ground-breaking work but also by inspiring others to create great work too," said Cannes Lions Chairman Philip Thomas. [MediaPost Communications]( (3/11), [Adweek (tiered subscription model)]( (3/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Unstereotype Metric helps marketers eliminate gender bias]( The Unstereotype Alliance debuted a tool on International Women's Day that enables global marketers to easily check their advertising for unintentional gender stereotypes. The free Unstereotype Metric is designed to ensure genders are positively depicted in ads, and Kantar research reveals that advertising using the metric results in an almost threefold boost to positive viewer perception and purchase intent. [Adweek (tiered subscription model)]( (3/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [What Your Clients Wish You Knew, May 30, New York]( [What Your Clients Wish You Knew, May 30, New York]( You might understand your clients' businesses well, but how well do you understand clients -- their hopes, fears and what they really want from their agencies? This one-day workshop is designed for all disciplines and will immerse you in the lives of your clients. [Sign up for more information](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Strategy Boot Camp, May 7, New York]( Strategists today are expected to be experts in endless topics, methods and trends. In this highly interactive hands-on course, we'll cover the mindset, tool set and skill set any strategist needs for success. This workshop is designed for strategists with zero to five years of experience and will engage participants in real-time practice using a case study. Get [more information here](. 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