Giant Spoon, HBO ask SXSW attendees to "bleed for the throne"

ANA's Duggan talks shop with 4A's Finneran | VaynerMedia, Budweiser transform female messaging of '50s, '60s ads | Giant Spoon, HBO ask SXSW attendees to "bleed for the throne" Created for {EMAIL} | [Web Version]( March 11, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [ANA's Duggan talks shop with 4A's Finneran]( The Association of National Advertisers' Bill Duggan interviews 4A's Executive Vice President Tom Finneran, focusing on how collaboration between the two associations has benefited agencies and marketers, with Finneran in particular citing an initiative regarding best practices around agency search. In looking at his time in the 4A's Agency Management Services group, Finneran says, "I'm proud of the role that the 4As' management team has played in helping agencies and the clients that our members serve succeed in a rapidly evolving landscape." [Media Village]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Marrying Location Score Tech and Mobile Ads Did you know that only 37% of impressions are accurate within 100 meters? That means over 60% of location data being used in campaigns is innaccurate. But Geolink, the only platform with built in Location Score Technology, provides an unmatched opportunity to deliver the right marketing message to the right consumer at the right time and place. [Get started by watching our new video]( ADVERTISEMENT [] Creative [] [VaynerMedia, Budweiser transform female messaging of '50s, '60s ads]( Budweiser celebrated its membership of the #SeeHer movement and International Women's Day with a campaign from VaynerMedia that reimagines three of the brand's ads from the 1950s and '60s, changing the portrayal of women as wives and homemakers into more empowered, modern messaging. The ads are running in printed editions of The New York Times, Los Angeles Times and Chicago Tribune as well as across the brand's social properties. [The Drum (free registration)]( (3/8), [Adweek (tiered subscription model)]( (3/8), [Ad Age (tiered subscription model)]( (3/8), [Marketing Dive]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Giant Spoon, HBO ask SXSW attendees to "bleed for the throne"]( Giant Spoon's activation for HBO's final season of "Game of Thrones" at SXSW included an area where fans could literally "bleed for the throne" by donating to the American Red Cross. The installation featured an audio guide, gave participants the opportunity to kneel before the throne and the chance to visit a "war camp." [Adweek (tiered subscription model)]( (3/8), [Ad Age (tiered subscription model)]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Agency Insider [] [Agency execs on being the minority poster person]( Minority agency executives discuss the racism that still exists within the industry, how lip service is paid to inclusivity and what it's like to be rolled out as the diversity hire in front of clients. "No one tells you how easy it is to become the black poster girl in these businesses," says one anonymous executive. [Digiday (free content)]( (3/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [It's time to change the female creative narrative]( The work of female creatives is insufficiently praised and when it is discussed, the focus remains on gender as opposed to talent, writes 72andSunny Amsterdam's Laura Visco. "Let's make sure female creatives feel empowered to start talking about themselves as equals in the creative conversation," she writes. [Adweek (tiered subscription model)]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Ford hands UK dealer business to Unlimited Group]( Unlimited Group has won lead agency for Ford's UK dealers. "We are very proud to be setting up an in-house agency to service Ford at their head office, ensuring we work closely with both the marketing and sales teams to improve marketing efficiency," said agency CEO Michael Richards. [MediaPost Communications]( (3/10), [More About Advertising]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Disney, Accenture Interactive bring fans' emotions to Dumbo]( Disney teamed up with Accenture Interactive to promote its remake of "Dumbo" at SXSW with a photo booth that put the user's emotions on the face of the elephant in movie posters via facial recognition technology. Accenture Interactive's Patrick Kennedy says the poster is a way to personalize the movie experience for fans, explaining that "when you can use facial recognition, there is a two-way communication that you can start to have with a character." [The Drum (free registration)]( (3/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] The revolution is happening now! The decisions we make today at the intersection of media, data, technology and privacy will shape our work and our lives for the next decade. That's why we need this conversation, here and now. 4A's Decisions 20/20 will bring the leaders of our industry together over two days in Washington, D.C., to build unity and collaborative relationships as we explore the technological, social and data advances driving industry change today and tomorrow. And it's more than talk -- attendees will come away with action plans. This is one conversation you can't miss. In Washington, D.C., March 25-26. [Learn more here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Looking for inspiration for your agency? In this LinkedIn video, Agency Mania Solutions' [10 Best Advertising Quotes]( for March includes insights from 4A's President/CEO Marla Kaplowitz, as well as BSSP CEO and 4A's board chair Greg Stern. Enjoy! [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Report: Current digital ad industry salaries]( MediaPost Communications [] - [Parkland victim turned into 3D activist by Alma]( Campaign US (free registration) [] - [GSD&M makes Jamie Foxx Chrysler minivan voice]( MediaPost Communications [] - [The Richards Group showcases dreamlike Cayman Islands]( MediaPost Communications [] - [Forrester analyst on the future of TV advertising]( CMO [] [] Change obstacles into challenges. You might have to step back and go a different direction, but you can achieve. Raye Montague, naval engineer who revolutionized the design process for naval ships, and US Navy's first female program manager of ships March is Women's History Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â