Agencies honoring International Women's Day

Agencies honoring International Women's Day | Parkland victim turned into 3D activist by Alma | Borders Perrin Norrander spoofs "anti-vaxxers" Created for {EMAIL} | [Web Version]( March 8, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Agencies honoring International Women's Day]( Agencies are marking International Women's Day, including BBDO San Francisco's Instagram push that involves influencers and celebrities enabling female activists and leaders to take over their accounts for the day. DDB North America is replacing the black-and-white images of its founders, Doyle, Dane, & Bernbach, with photos of female staff members whose names begin with "D" or "B" and sharing them on social. [MediaPost Communications]( (3/7), [Ad Age (tiered subscription model)]( (3/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [Parkland victim turned into 3D activist by Alma]( [Parkland victim turned into 3D activist by Alma]( (Change the Ref/YouTube) Alma and nonprofit Change the Ref created a 3D statue of Parkland shooting victim Joaquin Oliver that has traveled across the US to lobby for gun reform and the agency also produced a video documentary that tells Oliver's story. "The 3D image of my son, Joaquin, is the most powerful statement that this movement has ever had," says Manuel Oliver, noting the strength of messaging when "a victim is turned into an activist." [Campaign US (free registration)]( (3/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Borders Perrin Norrander spoofs "anti-vaxxers"]( Borders Perrin Norrander has taken aim at the anti-vaccination movement with a satirical "Unvaccinated!Life" campaign that promotes a fictional lifestyle brand, which sells merchandise including a baby onesie that says "herd immunity is for sheeple" and includes content with headlines like "Why you shouldn't give your kids the vaccines that protected you." "Our hope is we help people realize how far they have had to bend logic and reason to justify their opposition to vaccination," says Executive Creative Director Rob Thompson. [Adweek (tiered subscription model)]( (3/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Advertisers: It's time to engage women over 40]( Advertisers: It's time to engage women over 40 (Pixabay) Advertisers are missing an opportunity by not marketing to women over 40 as spending power increases with age and the demographic is active, engaged and ready to buy, writes Katie Keating. Brands should listen to their voices, both as employees and consumers, remember that there is diversity among the demographic and champion their causes to create meaningful connections, she writes. [Adweek (tiered subscription model)]( (3/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ogilvy's Aversano talks new wins, restructuring]( Ogilvy US CEO Lou Aversano discusses how winning new clients like Nestle's Poland Spring and The Washington Post has given the agency momentum and is proof that the company's reorganization was the right move. "We have a strong track record of making sure we're staying ahead of where clients are going, and I'm proud we took the initiative to change sooner than we needed to," he says. [Adweek (tiered subscription model)]( (3/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content Sponsored content from Thinknear the Mobile Authority]( than 70% of people are never more than 5 feet from their phone so advertisers are increasing their location marketing budgets to target consumers on mobile. Geolink, the only mobile advertising platform with Location Score Technology built in, provides an unmatched opportunity to deliver the right marketing message to the right consumer at the right time and place. [Try it for yourself](. [] Agency News [] [Stagwell Group seeks to invest $100M in MDC Partners]( Agency network Stagwell Group, founded by former Microsoft executives Steve Ballmer and Mark Penn, is in talks to invest $100 million in MDC Partners. The deal, if it proceeds, would result in Penn becoming MDC Partners' new CEO. [The Wall Street Journal (tiered subscription model)]( (3/7), [MediaPost Communications]( (3/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Spark Foundry matches audio ads to listener preferences]( Publicis Media's Spark Foundry has created an audio advertising unit that employs artificial intelligence to base creative on an individual's music preferences. Cox Communications is trialing the format exclusively and has experienced a brand engagement boost, alongside production savings, says Spark Foundry's Eric Levin. [MediaPost Communications]( (3/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] An important conversation on agency management 4A's Management Practitioners Forum (MPF) features mission-critical topics, speakers who share practical solutions, and a forum environment that encourages open discussion. Attendees and participants include entrepreneurs, agency operations management and principals...a smart, vested and action-oriented group of thinkers and doers. This conference elevates discussion of topics that are mission critical to agency leaders including future industry opportunities and client-side perspectives, creativity and innovation, agency thought leadership on operations and management, and so much more. It's a rare opportunity for a frank discussion. In Chicago, April 15-16. [Learn more here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Trouble is a part of your life, and if you don't share it, you don't give the person who loves you a chance to love you enough. Dinah Shore, TV personality, singer and 1940s' top-charting female vocalist March is Women's History Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â