Report: Current digital ad industry salaries

Observatory, ModCloth showcase female strength | SocialDeviant celebrates kindness with @The_InstaGranny | The Richards Group showcases dreamlike Cayman Islands Created for {EMAIL} | [Web Version]( March 7, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Observatory, ModCloth showcase female strength]( [Observatory, ModCloth showcase female strength]( (ModCloth/YouTube) ModCloth is marking International Women's Day with a campaign that stars actors Hari Nef, Awkwafina and Dascha Polanco along with singer/songwriter Halsey. "Against the Current" from Observatory includes a 30-second TV ad that features each woman overcoming earth, wind, water and fire. [Marketing Dive]( (3/6), [Billboard]( (3/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Which Brands Spent the Most on Facebook? Our Social Advertising Recap has the answers. Get an in-depth look at the top 10 advertisers on Facebook in 2018, including insight into how this list compares to the top advertisers across all of digital, and how strategies shift between digital and social platforms. [Read the report](. ADVERTISEMENT [] Creative [] [SocialDeviant celebrates kindness with @The_InstaGranny]( SocialDeviant marked Random Acts of Kindness Week by teaming with nonprofit Home to connect grannies JoAnne and Dorothy with passers-by via a FaceTime call so that they could dispense kindly advice. The grandmotherly wisdom was then posted on Instagram via a @The_InstaGranny page. [The Drum (free registration)]( (3/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [The Richards Group showcases dreamlike Cayman Islands]( [The Richards Group showcases dreamlike Cayman Islands]( (Cayman Tourism/YouTube) The Richards Group's new campaign for the Cayman Islands' Department of Tourism takes a whimsical approach by showcasing giant imagery of the island's natural beauty spots alongside tiny figures of people dancing or scuba diving. "Dream in Cayman" is running across print, TV, paid search, paid social and digital video on YouTube and Hulu. [MediaPost Communications]( (3/6), [The Drum (free registration)]( (3/6), [Adweek (tiered subscription model)]( (3/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Become the Mobile Authority More than 70% of people are never more than 5 feet from their phone, so advertisers are increasing their location marketing budgets to target consumers on mobile. By 2025 the annual spend will reach $99.77B How will you stay ahead of this trend? [Watch our video to learn more]( ADVERTISEMENT [] Agency Insider [] [Wongdoody's Moore on female confidence]( Wongdoody's Jennie Moore writes about her mixed feelings at becoming creative director in her 40s -- thrilled at achieving her dream but also annoyed with her younger self for lacking the confidence to take the leap earlier. "I suffered from the insecurity so many women feel of 'not being ready.' ... But now, I'm also grappling with the sense that I'm suddenly behind," she writes. [Campaign US (free registration)]( (3/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Report: Current digital ad industry salaries]( Report: Current digital ad industry salaries (Pixabay) Salaries within the top ranks of the digital advertising industry are reaching far into six figures, with chief marketing officers averaging between $165,000 and $250,000 and creative directors taking home between $95,000 and $150,000, per Mondo. Big data analysts can expect to earn anywhere between $85,500 and $115,500, while $55,000 to $135,000 is the range for marketing data and web analysts. [MediaPost Communications]( (3/6), [TechRepublic]( (3/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Agency News [] [5% of US staff laid off by 72andSunny]( 72andSunny has confirmed that 5% of its US staff have been laid off, with sources reporting the move affected all levels and teams. "We are reshaping 72andSunny to maximize the thing we believe in most: unleashing the power of unignorable creativity," a spokesperson said. [Adweek (tiered subscription model)]( (3/6), [Ad Age (tiered subscription model)]( (3/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Survey: Podcast listening grows among young, old]( Survey: Podcast listening grows among young, old (Pixabay) Over half of Americans have listened to a podcast and almost one-third now listen to at least one each month, up from one-quarter at the same time last year, per a survey from Edison Research and Triton Digital. Some 40% of respondents ages 12 to 24 tuned in to a podcast last month, up 10% from 2018, and 17% of respondents who are older than 55 are monthly listeners, an increase from 13% last year. [The New York Times (tiered subscription model)]( (3/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Trends & Research [] [Podcast: The blending of neuroscience, advertising]( Podcast: The blending of neuroscience, advertising (Pixabay) Michael Platt, James S. Riepe University Professor at the University of Pennsylvania, talks in this podcast about why it's vital that advertisers have some understanding of how neuroscience affects consumer purchasing decisions. He discusses brand growth, defines "connectome" and its marketing implications and talks about what neuroscience can bring to the future of advertising. [MediaPost Communications]( (3/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] The revolution is happening now! The decisions we make today at the intersection of media, data, technology and privacy will shape our work and our lives for the next decade. That's why we need this conversation, here and now. 4A's Decisions 20/20 will bring the leaders of our industry together over two days in Washington, D.C., to build unity and collaborative relationships as we explore the technological, social and data advances driving industry change today and tomorrow. And it's more than talk -- attendees will come away with action plans. This is one conversation you can't miss. In Washington, D.C., March 25-26. [Learn more here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning. Gloria Steinem, journalist, feminist and activist March is Women's History Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â